[Text / high-tech LED reporter Li Jingyu] The third high- tech LED lighting exhibition, which attracted much attention from the industry, was held soon. The organizer launched a new round of publicity campaign for the professional visitors of the exhibition. The Zhongshan Lanbo will be held in October. The conference, Hong Kong Autumn Lighting Fair and the promotion team during the Canton Fair will further complete the invitation work for the professional visitors.
Judging from the situation in the second half of this year, the LED lighting market has not been able to continue the booming situation in the first half of the year. Many LED companies have been caught in overdraft and have difficulties in operation. In this kind of adversity, how to manage difficulties with dealers and inject new strength into development has become an urgent issue for manufacturers.
Usually under this circumstance, the exhibition investment and channel deepening become the two magic weapons for enterprises to expand sales channels.
At present, many LED manufacturers have good reputations, but in the end they have not formed scale sales. They are not good or bad. The lack of channels is the ability to combine vertical and horizontal. The channel is ecological, and without the ability to work, it will eventually be eliminated.
A great feature of this year's high-tech LED lighting exhibition is to effectively integrate the resources of downstream application channels, and provide convenience for manufacturers to connect with distributors, engineering companies, designers and other resources as much as possible. In this exhibition, LED lighting brand manufacturers accounted for about 80% of the total number of booths, the main position of application companies and channel providers has been strengthened, and opened a professional buyer to negotiate a special area, and strive to strengthen the on-site trading function of the exhibition.
However, a good exhibition not only requires an audience, but also requires a professional audience and professional buyers. Because the quantity and quality of professional visitors and buyers directly affects the exhibitors' participation efficiency, it is also important for the exhibition organizer's service quality. reflect.
However, because the invitation of the professional audience requires the resources of the organizer in the early stage, some organizers only care about the amount of money earned by the exhibition, and the invitation to the professional audience and the buyer does not care. However, the number of buyers is not much, why the effect of the exhibition is reflected. This kind of "only recruiting and not attracting business" situation is everywhere in China.
As a high-end media in the industry, Gaogong hopes to set the characteristics of the exhibition and set it as the industry benchmark. The organizer has increased the invitation of professional visitors and buyers, and strives to increase the number of professional buyers to provide the best service for exhibitors. For this reason, we have also launched the industry precedent of “unsatisfactory, refundâ€.
The organizing committee will arrange the qualifications of the local distributors by arranging the reporters from various stations, and will focus on the strength of the dealers. In the invitation of overseas professional buyers, Gao Xiaocheng CEO Zhang Xiaofei went to North America to discuss with local buyers.
At the same time, the organizing committee also integrated overseas LED import and export traders, distributors, overseas lighting associations, media, testing institutions and other resources to obtain more than 10,000 valid international buyers, focusing on China's major LED lighting exporters. , one-on-one invitation.
The three major exhibitions in October will be a good opportunity for high-tech LED lighting exhibition organizers to invite professional visitors and buyers. Gaogong LED hopes to invite more high-quality visitors and buyers to provide the best service for the exhibitors of 2013 Gaogong LED Lighting Exhibition.
In addition, in October, the high-tech LED lighting exhibition promotion team will also distribute the exhibition materials and exhibition materials in the Guangdong region (shenzhen, Guangzhou, Zhongshan, Jiangmen, Huizhou, Dongguan and other places). The high-tech LEDs in the 29 provinces of the country will also be stationed in the local lighting stores, engineering companies and other channels to distribute "Exhibition" and related exhibition promotional materials, invite outstanding dealers across the country to join the 2013 high-tech LED lighting professional buyers team.
Judging from the situation in the second half of this year, the LED lighting market has not been able to continue the booming situation in the first half of the year. Many LED companies have been caught in overdraft and have difficulties in operation. In this kind of adversity, how to manage difficulties with dealers and inject new strength into development has become an urgent issue for manufacturers.
Usually under this circumstance, the exhibition investment and channel deepening become the two magic weapons for enterprises to expand sales channels.
At present, many LED manufacturers have good reputations, but in the end they have not formed scale sales. They are not good or bad. The lack of channels is the ability to combine vertical and horizontal. The channel is ecological, and without the ability to work, it will eventually be eliminated.
A great feature of this year's high-tech LED lighting exhibition is to effectively integrate the resources of downstream application channels, and provide convenience for manufacturers to connect with distributors, engineering companies, designers and other resources as much as possible. In this exhibition, LED lighting brand manufacturers accounted for about 80% of the total number of booths, the main position of application companies and channel providers has been strengthened, and opened a professional buyer to negotiate a special area, and strive to strengthen the on-site trading function of the exhibition.
However, a good exhibition not only requires an audience, but also requires a professional audience and professional buyers. Because the quantity and quality of professional visitors and buyers directly affects the exhibitors' participation efficiency, it is also important for the exhibition organizer's service quality. reflect.
However, because the invitation of the professional audience requires the resources of the organizer in the early stage, some organizers only care about the amount of money earned by the exhibition, and the invitation to the professional audience and the buyer does not care. However, the number of buyers is not much, why the effect of the exhibition is reflected. This kind of "only recruiting and not attracting business" situation is everywhere in China.
As a high-end media in the industry, Gaogong hopes to set the characteristics of the exhibition and set it as the industry benchmark. The organizer has increased the invitation of professional visitors and buyers, and strives to increase the number of professional buyers to provide the best service for exhibitors. For this reason, we have also launched the industry precedent of “unsatisfactory, refundâ€.
The organizing committee will arrange the qualifications of the local distributors by arranging the reporters from various stations, and will focus on the strength of the dealers. In the invitation of overseas professional buyers, Gao Xiaocheng CEO Zhang Xiaofei went to North America to discuss with local buyers.
At the same time, the organizing committee also integrated overseas LED import and export traders, distributors, overseas lighting associations, media, testing institutions and other resources to obtain more than 10,000 valid international buyers, focusing on China's major LED lighting exporters. , one-on-one invitation.
The three major exhibitions in October will be a good opportunity for high-tech LED lighting exhibition organizers to invite professional visitors and buyers. Gaogong LED hopes to invite more high-quality visitors and buyers to provide the best service for the exhibitors of 2013 Gaogong LED Lighting Exhibition.
In addition, in October, the high-tech LED lighting exhibition promotion team will also distribute the exhibition materials and exhibition materials in the Guangdong region (shenzhen, Guangzhou, Zhongshan, Jiangmen, Huizhou, Dongguan and other places). The high-tech LEDs in the 29 provinces of the country will also be stationed in the local lighting stores, engineering companies and other channels to distribute "Exhibition" and related exhibition promotional materials, invite outstanding dealers across the country to join the 2013 high-tech LED lighting professional buyers team.
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