The big video era has arrived. In the past two years, the global video industry has accelerated fermentation, and various video innovation services have emerged. The video traffic in the operator pipeline has accounted for more than 70%. The consumer habits of video services have been formed, and the demand for video services is extremely experienced. It is getting higher and higher.
At the same time, many operators around the world have taken video services as a strategic opportunity for the transformation of the ICT era. With the popularity of 4K terminals and the rich content, 4K services have gradually become the key means for operators to build differentiated competitiveness.
According to data from Gartner, in 2016, global 4K TV shipments exceeded 53 million units, and 4K TVs accounted for 24%; currently 4K TVs on the market are dominated by LCDs, and OLED TVs account for less than 1%; In the year, more than 4K TVs worldwide are expected to account for more than 50%.
Let me take everyone to take stock of the development of 4K technology in 2016 operators and equipment manufacturers.
China Unicom 4K Super Clear Industry Alliance, clear 4K IPTV evolution ideas
In March 2016, China Unicom Group held the China Unicom “Speed ​​Increase and Reducing Work Promotion Conference and the 4K Super-Clear Industry Alliance Inauguration Ceremony†held in Jinan, Shandong. China Unicom invited the industry chain including LeTV, BesTV, Huawei, and the media. The new and old partners within the company jointly established the “4K Super Clear Industry Allianceâ€.
Wang Xiaochu, chairman of China Unicom Group, said that the “4K Super-Clear Industry Alliance†initiated by China Unicom aims to work together with all parties in the industry chain to accelerate the popularization of video services as a strategic basic business. China Unicom expects to provide a higher quality customer experience through complementary advantages, combine network, service and brand advantages with partners' technology, content and products, and strive to provide high-quality 4K experience for consumers and promote TV video. And mobile phone video and other businesses are rapidly expanding in size.
At present, China Unicom has put forward a clear 4K IPTV terminal evolution idea, comprehensively adopts the intelligent set-top box of “4K quad-core and Android systemâ€, and releases series specifications such as “China Unicom 4K Intelligent Terminal Technology Specification†to refine 4K IPTV set-top boxes. Technical indicators to meet the needs of IPTV business development; with the development advantages of the Android operating platform, integrate the IPTV industry chain, enrich and improve various value-added application services; promote the maturity of 4K IPTV terminal form products.
China Telecom Tianyi HD, the ultimate 4K audio-visual feast
In February of this year, China Telecom launched a centralized procurement project for IPTV smart set-top boxes, with a purchase volume of approximately 11.1253 million units, all supporting 4K ultra-high definition decoding, IPTV live broadcast, on-demand, time shift and other business functions.
In 2016, China Telecom fully promoted the bundled package of broadband and TV. The goal is to develop every broadband user into an IPTV subscriber of telecom TV. China Telecom will start from many aspects, such as vigorously expanding smart applications, focusing on 4K HD applications, and achieving full HD in 2018. At the end of 2016, Tianyi HD users will exceed 65 million, and in 2018, it will exceed 100 million, and access to massive data resources.
At present, Guangdong IPTV (Tianyi HD) has ultra-clear 4K Universal Film Zone, covering popular TV dramas such as American dramas, English dramas and Korean dramas, Hollywood commercial blockbusters, literary awards, global documentary programs, and high-quality film and television programs in the United States and South Korea. Resources; among them, 4K video resources reach 700 hours, 80% of the content provides 4K, HD and other media. Without leaving home, users can enjoy the ultimate 4K audio-visual feast at home.
On May 17, China Telecom and China Unicom broke new cooperation, and the content of this cooperation involves the strengths of both parties: broadband and IPTV. The two sides jointly released the White Paper on Broadband Services and the White Paper on 4K Smart Set Top Boxes in Beijing. The two parties will jointly promote the unification of 4K smart set-top box standards, promote the consensus of the industry chain, actively promote the integration of the three networks, realize the sound development of IPTV services, and provide users with richer and better video service experience.
China Mobile also has an action to enter the new era of 4K ultra HD
China Mobile has gradually accelerated its pace in 4K video. In March 2016, Shandong Mobile held the “4K Ultra HD TV and Optical Broadband Speed ​​Up Conferenceâ€, marking China Mobile's entry into the new era of 4K Ultra HD TV.
On December 15th, the 4K HD conference and the 6th Partner Conference of the China Mobile Communications Group Heilongjiang Co., Ltd., with the theme of “Connecting with You, Connecting Visionâ€, was held in Harbin, Harbin, marking the 4K Ultra HD TV service of Heilongjiang Mobile. Officially commercial. At the conference site, the customer experienced the full 4K shock effect brought by Heilongjiang Mobile Optical Network in the 4K HD experience zone. The Magic Baihe with full 4K chip is convenient and fast to operate, the program plays smoothly, the picture is real and delicate, and the application is rich and varied. The experience on the spot is excellent.
On September 2, 2016, China Mobile held the world's first Android N full 4K Magic 100 conference with the theme of “Aurora Broadband New 4K, Opening a New Era of Smart Home†in Nanjing, and released the world's first Android N full 4K. Set-top box. It is understood that Android N full 4K set-top box dual-band WiFi with Bluetooth, support voice / body, with a large capacity hard drive.
Equipment manufacturers actively follow up and speed up 4K technology follow-up
The rapid action of the operators also allowed equipment vendors to quickly follow up on 4K video technology. It is reported that FiberHome Communications has released the "Benfire 4K Converged Video Platform". NetScience puts forward the idea of ​​community cloud platform. NetScience hopes to sink the CDN node and proactively invest in the future of home entertainment, providing another possibility for 4K HD video to enter the home.
Huawei has always been one of the important partners of IPTV. In recent years, it has participated in 4K IPTV projects of operators in Sichuan and Guangdong. In September this year, at the Global Ultra-Broadband Summit Forum (UBBF 2016) in Frankfurt, Germany, Huawei released Huawei's video strategy and said that it would conduct business consultations from video services and open breakpoints between operators and content providers. The six major aspects of building a cloudized video platform, 4K set-top box chips, end-to-end network support, and a manageable video service experience management solution help operators achieve video business success.
At this year's Shanghai exhibition, ZTE launched a large video 4K+ solution, focusing on the core needs of operators' video services, providing technical solutions including four aspects: solid-mobile integration, intelligent operation, intelligent operation and maintenance, and intelligent terminals. The industry is the first to realize the large video service experience of VR live broadcast, providing users with the ultimate video experience. In 2016, ZTE successively signed a large video strategic cooperation agreement with Shanghai Telecom, Beijing Telecom and Chongqing Unicom, and established a large video joint innovation center with Jiangsu Telecom, Indonesia Telecom, and Pakistan PTCL to become the operator's video business. Firm supporter
4K technology development requires the joint efforts of the entire industry upstream and downstream
It is understood that the best frame rate for viewing 4K video set by the ITU ITU is 120Hz, and the lowest color coding is 10-bit. Otherwise, it cannot be called true 4K, so the bandwidth required for 4K video must be at least 50M. . At present, operators are pushing IPTV and even 4K IPTV, which will undoubtedly promote the popularization of large bandwidth products.
Video services have long been positioned as part of “value-added services†by the three major operators. With the development of the times, this positioning is no longer appropriate. With the continuous acceleration of broadband, operators urgently need services that can reflect the value of high-speed broadband. IPTV, especially 4K IPTV, has become a new driver for operators. Most of the services in the future will use video as the carrier, and the value of video services will be more valuable. Big manifestation.
The video service represented by 4K has been established as a strategic basic business by operators. Before 2016, China's three major operators accumulated 10 million video users, and it is expected to increase 50 million video users this year. By 2018, the number of users will exceed 200 million. The fiber-optic transformation of the network has led to the outbreak of video services such as 4K this year.
Although the operator has a good card in the 4K field, the industry chain is not yet complete. 4K is not only able to be done by the operators alone. The development of 4K technology requires the joint efforts of the entire upstream and downstream industries.
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