Since the beginning of 2012, due to the pressure of competition in the industry market, the LED chip industry has been in a range of continuous price declines. Some companies' main business chip sales may have increased, but for most companies, gross profit margins have declined significantly . A third-quarter report of a listed company in the chip industry shows that its operating profit, total profit, and net profit fell by 38.73%, 36.49%, and 33.54% from January to September of this year, respectively. Compared with a larger decline, the gross profit margin of the chip has dropped accordingly. "
According to Huacan Optoelectronics, during the third quarter of 2012, the company's total operating income was approximately 71.03 million yuan, a year-on-year decrease of 40.61%; the net profit attributable to shareholders of listed companies was approximately 5 million yuan, a year-on-year decrease of 76.73%. Qianzhao Optoelectronics' 2012 third quarter report showed that during the reporting period, the company achieved operating income of 81.986 million yuan, a decrease of 13.14% over the same period of the previous year; total profit was 276.317 million yuan, a decrease of 49.34% over the same period of the previous year, and net profit was 23.4508 million Yuan, down 45.91% from the same period last year.
At the same time, it is worth noting that domestic chip factories are seriously homogenized, the differentiation of each company is getting smaller and smaller, various types of small power products have overcapacity, and some companies are relying on various subsidies to adopt aggressive price competition strategies Reducing industry profits, faced with the increasingly fierce market competition environment, some Taiwanese company executives have shown a stronger sense of crisis: "At present, cost performance is no longer the advantage of Asian companies, but Japanese and Korean companies (Japan and Asia And Samsung) are more prominent in the price-performance ratio. "Not only Japan and South Korea, as mainland competitors lowered the price of LED chips, Taiwanese LED chip manufacturers were also forced to lower prices.
In the face of the market competition environment with falling prices, it is not easy for chip companies to expand market share and increase profit margins. How to find a truly effective response strategy to the current challenges? To this end, the reporter interviewed some industry related persons.
"For companies, I think the most important thing is to be able to make cost-effective products. To really do design research, find products that customers really need or have real needs, can provide products with relatively high cost performance." This was mentioned by chip executives.
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