August Notebook Market Price Analysis Report

In August, China's notebook computer market, the average price of notebook computers in the overall market dropped from 5764.0 yuan in July to 5676.4 yuan in August. The average price of Ultrabook products rose in August, but due to the lower weight of the overall market, it has less impact on the average market price. With regard to the degree of product attention, the mid-range price products are still the focus of most users, and the attention of high-end and top-end models is relatively low.

First, the overall price of the notebook computer market analysis 1, the product price segment • 3000-4999 yuan price segment The highest density of products in the notebook market in August, ZDC statistics show that 3000-4999 yuan price segment products accounted for 45.8%, product density Highest in the price segment first. The price segment between 5000-7999 yuan and 3,000 yuan is ranked second and third respectively, and the proportion of its products is 22.0% and 13.0%. On the whole, the product price competition in the price range of 3000-4999 yuan is fierce.

2. Average price of the market • The average price of the notebook computer market decreased by 87.6 yuan in August. According to statistics from ZDC, the average price of the notebook computer market declined in August from 5764.0 yuan in July to 5676.4 yuan in August, a decrease of 1.5% from the previous month. .

• Traditional notebooks occupy the mainstream of the market In the notebook market in August, traditional notebooks still dominate the market in terms of product categories. The average price of the products for this month is 5568.6 yuan; in August, the average price of ultrabooks is 6678.0 yuan, but due to Its product proportion in the notebook computer market is relatively low, so it has less impact on the average price of products in the overall market.

August 2013 Notebook Market Price Analysis Report (Chart) August 2013 China Notebook Market Average Product Price Analysis August 2013 China's notebook computer market, the average price of notebook computers in the overall market dropped from 5764.0 yuan in July. It slipped to 5676.4 yuan in August. The average price of Ultrabook products rose in August, but due to the lower weight of the overall market, it has less impact on the average market price. With regard to the degree of product attention, the mid-range price products are still the focus of most users, high-end and top models...

3, product focus on the proportion of • 3000-4999 yuan price segment product attention in the highest August notebook market, ZDC statistics show that the price of 3000-4999 yuan products most concerned about the user, 5000-7999 yuan price segment products to 31.3% User attention ranked second. Concerned about the proportion of product changes, this month the following 3,000 yuan and 3000-4999 yuan price segment product attention has declined, 5000-7999 yuan product price in the price segment compared with July rose 2.3%, the other price segment product focus is relatively stable.

4. Analysis of the average price of mainstream brand products • The average price of Dell products is relatively high. ZDC statistics show that among the mainstream brands, Dell is ahead of Lenovo, Asus and Hewlett-Packard with an average price of 5704.2 yuan. Because its product positioning is mainly based on high-end models, although the user's attention can not shake the Lenovo's championship status, but its competition with Asus and HP is particularly fierce.

Second, the ultra-pole market price analysis 1, the average price of the market • The average price of ultra-polar products in the market rose ZDC statistics show that in August the average price of ultra-pole products market rose sharply, from 6603.5 yuan in July rose to August 6678.0 yuan, an increase of 1.1%.

3, product focus on the proportion of • 3000-4999 yuan price segment product attention in the highest August notebook market, ZDC statistics show that the price of 3000-4999 yuan products most concerned about the user, 5000-7999 yuan price segment products to 31.3% User attention ranked second. Product concerned about the proportion of changes, this month 3000...

2. Product Concern Ratio • 4000-5999 yuan price segment products are subject to user's attention ZDC statistics show that in August, 4000-5999 yuan price segment products are still favored by users, their product attention degree is 45.1%, compared with July rose by 1.4%; This month's 6000-7999 yuan price segment showed a decline in product attention, from 30.0% in July to 28.1% in August.

3. Average price analysis of mainstream brand products • Average price of Asustek products is relatively low In August, the average price of ultra-low-level products in the ultra-pole market was ZDC. The average price of the mainstream products of China Shuo is relatively low, and its average price is 5346.6 yuan. Regarding the degree of product attention, Asustek’s price advantage has earned it a 11.2% user attention, while giving it a slight advantage over HP and Dell.

Third, the deformation of the market price analysis 1, the average price of the market • distortion of the average market price decline ZDC statistics show that in August the average price of the product market decline, from 7437.7 yuan in July to 7260.3 yuan in August, the chain Decline by 2.4%.

2. Concerned proportion of products • 5000-7999 yuan price segment of products intensified competition in August In this market, ZDC statistics show that the product of 5000-7999 yuan accounts for 40.0%, and the product density ranks first in each price segment, and at the same time, the price The product users' attention in the segment is also the most concentrated. The product density in the price segment between 8000-11999 yuan and more than 12,000 yuan is ranked second and third respectively, but there is still a gap between the 3000-999 yuan price segment and the product attention degree.

3. Comparison of the average price of mainstream brand products • The average price of Lenovo products was relatively low in August. In this market, the average price of Sony and ASUS products in mainstream brands was over 10,000 yuan, which was far higher than that of their main competitors and the overall market. The average price was 5173.7 yuan and 2933.3 yuan higher respectively. The average price of Lenovo's variant products is 6361.4 yuan, which is close to the average price of the overall market. Compared with other mainstream brands, the acceptable range of users is relatively large.