Consumption upgrade drives home appliance industry upgrade

In 2013, benefiting from macroeconomic policies such as urbanization, energy-saving benefits, and subsidies, household appliance industry experts generally believe that the cold winter of 2012 will end at this node and household appliances will usher in a slow recovery. Jiang Feng, chairman of the China Household Electrical Appliances Association, said that last year's 18th National Party Congress and this year's two national conferences on new urbanization, double-doubling and improving people's livelihood and other policies and measures will have a positive impact on the home appliance industry. Jiang Feng believes that accelerating the integration of urban and rural areas means that more rural people's life and consumption patterns will change according to the urbanization pattern. The increase in income will make people more confident in consumption.

Energy-saving subsidies for people are another good policy for boosting household appliances consumption. Xu Dongsheng, secretary-general of the China Household Electrical Appliances Association, believes that the effect of subsidy policies for energy-saving and benefit-ridden people is gradually becoming prominent, which has played a good role in promoting consumers' awareness of energy conservation and environmental protection, and promoting the sales of energy-saving home appliances. This will help China's home appliance market gradually get out of the doldrums. , tends to be active. In addition, sales of commodity housing have rebounded, and affordable housing is about to enter a stage of large-scale acceptance and use. Zhong Yikang expects that the total household appliance market in 2013 will reach 1.188 trillion yuan, an increase of 3.2% year-on-year.

In addition to policy promotion, Jiang Feng believes that consumer upgrading is the driving force behind the secondary growth of the home appliance industry and industrial upgrading. She believes that in rural areas, farmers' consumption has begun to pursue branding, functional diversification, more energy-saving, and more fashionable products. Therefore, there is still room for growth in rural household appliances consumption upgrade market. With this promotion, although there will be no high growth in the household appliance industry in the future, profits will be good. In cities, consumption upgrades are mainly reflected in the requirement to meet higher quality of life and the consumption of intelligent products. Jiang Feng said that in 2012, water purifiers, air purifiers, and electromagnetic rice cookers achieved rapid growth despite weak market demand. Dryers, dehumidifiers, wine coolers, dishwashers and other derivative products have become the direction of business expansion, expanding the product line of home appliances. With the development of the Internet of Things technology, sensing technology, and information technology, intelligentization has also extended from 3C products to home appliances.

According to Display's research data, China's sales of smart TVs have expanded by more than three times from 2011 to 2012, and it is expected to reach 26 million units in 2013. Luo Qingqi, an expert in the home appliance industry, said that current intelligence has become the mainstream trend of the global home appliance industry. In 2013, the structure of household appliances consumption is changing, and refrigerators, televisions, and air conditioners have become the breakthroughs and vanguards of smart appliances. Smart cloud appliances will usher in a new market explosion period.

The manufacturing process of home appliances requires many chemical products. Plastics are a very important part of them and they are mainly modified plastics. Such as flame retardant high-impact polystyrene resin for home appliances, PVC alloy products, etc., ABS plastic used as a partition inside, as a heat shielding board polypropylene plate, wire packaging, etc. are also plastic products. In addition, waterproof, anti-corrosion, aesthetic appearance of home appliances outer coating, air conditioning, refrigerator freezer fluorine refrigerant, TV, air conditioning, washing machines and other display needs liquid crystal materials, as well as the required adhesives are important for home appliances component. According to the development trend of the home appliance industry in 2013, the necessary supporting chemical materials will also maintain a steady growth.

In addition, the state's subsidy policy for energy-saving appliances has led companies to develop closer to first-class energy-saving products, and this goal depends on the scientific and rational use of insulation materials and chemical insulation materials. Polyurethane rigid foam is widely used in insulation materials such as refrigerators, freezers, and solar water heaters. With the continuous improvement of energy-saving needs of home appliance companies, new polyurethane foams with higher heat insulation, dimensional stability, and compressive strength have been introduced. . Faced with this year, China will begin to accelerate the implementation of the phase-out plans for HCFCs. New refrigerants and foaming agents that do not have ozone depletion will also be sought after. In addition, the intelligent development trend of household appliances will also drive the demand for a number of electronic chemical products such as heat-resistant polymer materials, semiconductor silicon materials, and BT resins from traditional electronic product fields to home appliance areas.