The emergence of big data and the Internet of Things has subverted people's lives. After the rise of the above-mentioned technologies, smart homes have frequently appeared in major media, and they have invaded the market with smarter lifestyles as "gimmicks".
A smart life business centered on various scenarios of users is unfolding around the world, making the information society move towards a smart society, and the opportunities presented are huge. Many companies are racing in the field of smart home, hoping to occupy a dominant position, so smart What is the status of home furnishing?
What is the current stage of the smart home?
(1) If smart homes are divided with reference to the cycle of other products and industries, then wireless smart homes are currently in the market growth period from niche to masses. It used to be a period of commercial testing of wired smart homes from zero applications to seeded users. It will usher in a mature period of smart home industry and a period of re-innovation and upgrading. During this period, the main users of smart homes have changed from the past native rich to a new generation of affluent class, a new generation of middle class and new youth groups.
(2) In the growth period of the smart home market, the development of technology is not very mature, but more important than technology is product engineering. What is more important than product development is the terminal application, and more important than the terminal application is the scene User needs judgment and scenario-based commercial application capabilities.
(3) In the growth period of the smart home market, since hardware networking has generally been solved, cloud computing for scene interaction is also generally solved, and the experience pain points of scene linkage are gradually being solved. In the current new consumer era, a large part of the user's payment depends on the industrial design of smart hardware, the convenience of interactive experience and the degree of sceneization, not just system functions.
(4) The growth period of the market means that this is the best opportunity for integration service providers, home improvement service providers, home solution providers, and interior designers. When the market growth period turns into the market maturity period, those who enter the terminal market early have obtained a favorable position. The flattened and transparent competition of all parties means that it will enter the stage of opportunity flattening and benefit dilution.
Smart homes have been widely known, but why is the penetration rate so low?
(1) At present, the demand for smart home is essentially an option box under consumption upgrade. It is a flexible consumer product with high demand elasticity. It is not a rigid demand product like general household appliances and general furniture, nor is it like grain and oil. The life necessities of soy vinegar tea.
(2) Of course, this does not mean that smart homes are pseudo-needs. Objectively speaking, smart home is not a rigid demand at the most common mass level and the largest number of ordinary houses and ordinary decorations. However, Amazon and Apple in the United States, for example, have also created high growth records in the elastic market, that is, in the new generation of affluent groups. (Including the cutting-edge middle class), a relatively high proportion of high-end residences and its overall decoration, smart homes are already a rigid demand. Otherwise, it is difficult to explain the source of the double-digit to three-digit growth of smart homes every year. Therefore, whether smart homes are pseudo-needs or not is a very silly and naive question in itself.
(3) The early wired smart home has gone through a commercial test period of more than 10 years and still has not aroused strong interest from ordinary users and capital. However, the mobile Internet era began in 2007, and especially since 2012, wireless smart homes have become smart The biggest outlet in the field of hardware innovation. Especially when a lot of smart hardware suddenly turns into a silent state, smart homes continue to stand firmly on the rise of the market and become a hot industry chased by capital.
(4) At present, smart home, whether it is its user division, market segmentation or usage scenarios, whether it is a single product or a package (system), all of these are highly fragmented rather than focused fragmented markets. The commercial conditions for take-off are unlikely to explode once a word is different, but the steady and rapid growth from the fragmented market has been irreversible.
What are the subsystems of a complete smart home system?
(1) What sub-systems and how many sub-systems are there in a complete smart home system? There has never been a recognized saying in the industry, or it may not require recognized standards, and it will tend to be iteratively verified by the end market Consistent or tend to be individualized. Generally speaking, smart home systems mostly include smart lighting systems, smart security systems, smart HVAC control, smart energy management, smart door and window systems, smart audio-visual systems, etc.
(2) Judging the best or worst of wireless smart homes is likely to be unfair. Whether wireless smart homes are good or not, it usually depends on the communication technology of a manufacturer and the system-level independent innovation capabilities of software and hard clouds.
Will AI speakers compete with mobile phones for the smart home entrance? How to treat the relationship between the two?
(1) To be precise, speakers and mobile phones are competing for the interactive portal of smart homes, so there is no doubt. This is a branch of the battle for many interactive entrances of smart homes. In fact, mobile apps, smart speakers, smart panels, and smart TVs are all competing for the interactive entrances of smart homes, even smart door locks, smart mirrors, smart air conditioners, Smart refrigerators and smart coffee tables are not lacking in ambition to grab the interactive portal. In addition to the battle for interactive portals, the battle between interactive methods has not stopped at the same moment, such as APP touch, voice dialogue, physical pressing, and visual recognition.
(2) Due to the diversification of smart home equipment, the fragmentation of application scenarios, the diversification of life scenarios and the uncertainty of user habits, the interaction portals and interaction methods that have appeared so far are not mutually replaceable conflicts Relationships, but mutually complementary dependencies. Although the sound of smart speakers and voice interaction has been very loud in recent years, it is unlikely that a unique interactive portal and interactive method will appear in the future. Taking voice interaction as an example, it can run on physical devices, such as the wake-up and conversation of Google Home smart speakers, or rely on mobile apps.
(3) Before there is a substantial breakthrough in voice interaction technology, mobile apps and smart panels are relatively better interaction portals for smart home systems. Touch (including voice dialogue) or pressing is a relatively better interaction method for smart home systems. The key is It lies in the integration, linkage and context customization capabilities of the mobile APP and scene panel for all homes. The key is whether the operation of the mobile APP and scene panel is simple and smooth.
Concluding remarks
Many companies are vying to deploy or transform towards smart homes. In this trillion-scale market, giants and innovative companies are vying to deploy, making smart homes once again set off a wave this year, and as the Internet of Things gradually matures and popularizes, Promoting the implementation of smart life in thousands of households, perhaps, the best era may have just begun, in this crowded market, who will be the winner is worth looking forward to.
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