Gome announced that it had reached an exclusive strategic partnership with Electrolux, the largest white brand in Europe and the world’s number one kitchen appliance manufacturer. Both parties will mainly adopt exclusive cooperation methods and deepen cooperation in product marketing, product customization and other aspects. The scope of this cooperation will be expanded to include all types of products, including air conditioners, refrigerators, small appliances, and kitchen stoves. The two parties will launch differentiated and customized products according to the different buying needs of online and offline consumers. In the upcoming Christmas and New Year's Day promotion season, Gome will team up with Electrolux to launch multiple exclusive low-priced products.
Gome said that it is expected that Electrolux products sold by Gome will be fully upgraded in 2014, of which air-conditioning sales will exceed 1 billion yuan.
Gome’s exclusive high-margin products accounted for a continuously increasing proportion of total sales. As of the first three quarters of this year, the proportion of high-margin differential product sales reached 22%, which has become the main driving force for the Group’s overall gross profit margin increase. It is expected that in 2016, the proportion of differentiated products of the Group in total sales will increase to 30 to 35%.
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