With the booming market in recent years and people chasing quality content, whether it is the New Year's Day that has passed or the upcoming lover's Spring Festival, movies are one of the preferred ways for users to entertain.
In the past, people often relied on the promotion of movies or theaters to select movies. Now, with the development of the mobile Internet, users do not need to go to the cinema to learn relevant information, but can directly search the Internet, or through their own social circles. The ratings of the moviegoers have helped you determine whether this movie is worth looking at.
It is also in order to cater to this demand that at present most of the online selection service providers have integrated the functions of film evaluation. However, it is not difficult to find out that most of them will inevitably avoid the issue of favoritism. Either it is based on transactions, and the content cannot be imported into the entire user experience system; or it is too biased towards content, which ultimately results in offline experiences such as ticket purchase, ticket collection, and viewing. There are few products on the market that can meet both needs.
So, is it really so difficult for users to be able to express their opinions and criticize their movies and enjoy high-quality viewing services?
Guevara Movie V5.6 gives us an answer
Guevara said this is not difficult, although some people still think of it as a "selling ticket."
However, this is only a "mass" basis. Because Guevara really has to do is to make O2O closed loop that has been difficult to achieve in all walks of life, to become a reality in the online seating market.
We know that movie ticketing is a very homogenous product. Just like the online shopping platform, the price is one of the main factors attracting users. The ticketing business simply cannot allow service providers to grasp the core of O2O. - Capture the core needs of users. This also makes the service not sticky, users follow the price completely, and it is naturally impossible to control the industry.
So how can we make the needs of users become solid? Guevara's approach is to take online selection as the core, attract users, accumulate scale, and then excavate a path from the original model of service termination after the user took the ticket, with the aid of film critics and “wow†two UGCs. The section provides communities and tree holes for the user to post-study, which in turn encourages users to return to websites and mobiles through social interactions. In the end, the user is both the consumer of the content and the producer of the content while also consuming the service – which is undoubtedly the most solid outcome for O2O.
In order to allow more users to join the team of film critics, Guevara created a new way to create and share film reviews in the newly released version V5.6, bringing more users Convenient:
· Wow draft: "Wow" has now supported real-time preservation. You can quit at any time during the process of composing a review, and you will not lose any content that has already been written. The preservation of the draft can solve the problem well and teach you unlimited restrictions. , write film reviews anytime and anywhere;
Currently looking at the entire industry, no mature closed-loop path has been found. Therefore, the potential for excavation is still very large. Through a comprehensive online service selection chain and its own UGC segment, Guevara can allow users to spend more time on it, and the time spent by users is often proportional to their loyalty. In the Web era, innumerable bright young Douban films are precedents, but in the mobile-oriented world, the form of “wow†is obviously more in line with the needs of quick comments and exchanges. If users really feel full of emotions, they can also be targeted.长 长 长 长 ... ... 总 总 总 总 总 总 总 总 总 总 总 总 总 总 总 总 总 总 总 总 总 总 总 总 总 。 。 。 。 。 。 。
In addition, according to third-party data, Guevara UGC content in the vertical field of film accounted for 24%, second only to the watercress movie, has far exceeded 11% of time network, cat's eye occupied 0.8%.
Not only that, in recent years, the old movies that are quite popular have also been able to use Gevala's community to enhance their popularity. For example, the recent Westward Journey and the recent re-enactment of Kung Fu, the number of followers in Che Guevara has reached Tens of thousands. Guevara is very good at selecting specific entry points according to the characteristics of different films, relying on a wide range of ticket sales platforms, and combining ticketing activities with the community's multi-channel, multi-angle voting, interaction, and information to give users rich reasons to watch.
On November 7 last year, Warner Bros. United Guevara launched a pre-sale of interplanetary traversal, sold 3,000 pre-sale tickets in 23 seconds, and created a large pre-sale record for imported accounts. The main driving force is that Guevara provided 25 of the 3,000 visitors with the collaboration of Nolan, Matthew McCann, and Anne Hathaway and other filmmakers to participate in the Shanghai premiere on November 10th. s right.
This event attracted 100,000 attention on the theme of interplanetary crossing in Guevara on November 7th, and madly gave birth to more than 20,000 unimaginable “wow†content. Compared with the sporadic attention of other platforms, what Chevala has created is a miracle of the industry.
In the end, the interstellar traversal of this hard-to-find blockbuster hits a huge amount of box office, largely due to the public opinion on the Internet and the high reputation sharing. The initial snowball behind this is the grid. Wala and its "wow" created. In the latest V5.6, they will also become more useful. These are undoubtedly forgotten and neglected by the traditional theaters, and at the same time they are far away from other online selection service providers.
In addition to user experience and content guidance, it is even more worth looking forward to when Che Guevara is in charge of data mining rights in the movie industry. The case, not only as a box-office miracle that created a movie 100,000 joke, but also a joint release of Valentine's Day movie has only one place we know. Even based on this, in the future, if Guevara wants to join the cinema as his own theater, or the distribution of his own movies, he will gradually explore the entire industry chain.
to sum up
After Guevara has completely arranged multiple services beyond screening, and has been able to bring effective influence at each stage, it has long been a viewing solution with “online selection†as its core. In the latest V5.6 version, Guevara further implements the concept of "giving the right content to the right user." The resulting user stickiness is undoubtedly the most solid barrier for Guevara.
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