In 2016, VR/AR technology really entered the public eye, and 2017 should have been a year of VR/AR outbreak. But in fact, this year, the VR/AR industry will not retreat, and the enthusiasm of investors and developers will be reduced. As a whole, capital investment has been greatly reduced, and many related companies have closed down due to their subsequent weakness.
Obviously, the VR/AR industry has not yet developed, and it has already encountered a cold spell. The reason for this is mainly because capital investment cannot be converted into profitable output, which has caused a considerable part of investors and developers to lose confidence.
But experts say that the cold weather in the VR/AR industry is not a bad thing, it can make the industry weaker and develop healthier. As an emerging technology, VR/AR technology cannot be smooth in the process of development, and even if it encounters difficulties, it will not change its development prospects. In fact, this is the process of survival of the fittest in the market. Some follow-up cottage enterprises will be eliminated first, but for enterprises that master key technologies, investors will increase capital investment so that they can survive and even develop in the cold current. Development will tend to be benign.
Then, this challenge is also an opportunity. Should relevant companies respond like this?
On the one hand, technology research and development is still the cornerstone of the company's foothold. At this point, it is impossible to be opportunistic. Only by truly implementing R&D and innovation, mastering core technologies can have long-term competitiveness in the industry; on the other hand, the largest in the VR/AR industry. The pain point is that the output and the input are not proportional. This shows that the main problem lies in the application. This requires the developer to pay attention to the consumer demand in the product development stage. Through market analysis, find the application point of VR/AR technology in many fields, let the research and development The product is competitive and purchasing power, and it can provide the VR/AR industry with the driving force through cross-industry application and integration.
The author believes that the big reshuffle of the VR/AR industry is an opportunity for the survival of enterprises. As long as the R&D and application are implemented, the introduction of products with technical content and practical value can naturally be favored by investors and consumers, and can also occupy an important position in the industry and the market.
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