The 2009 China International Consumer Electronics Show was held in Qingdao. At the exhibition, Tsinghua Tongfang's LCD TVs include LimeTV82 series learning TV, Zunrong series - Zunyue version B61D series ground digital one machine, cool B88 series, super cool B85 series, B88G LED series game TV, LimeTV86 series Other products, display products are not only complete in variety, but also a very rich product line, it can be said that this exhibition is a focus flat-panel TV brand.
In this exhibition, Tsinghua Tongfang concentrated on LED TV products that represent the new technologies of the TV industry. According to Wang Xiangdong, LED TV is the main product of Tsinghua Tongfang. Tsinghua Tongfang’s technical reserves in the field of LED TV have reached a very high level.
"Tsinghua Tongfang has given great hope to LED TV. Regardless of energy conservation and environmental protection, the LED TV is in line with the future development trend," Wang Xiangdong said. Tsinghua Tongfang invested 800 million yuan in Shenyang to establish a LED backlight module factory two years ago, and Tsinghua Tongfang also made some layouts and inputs on the LED release chip. Now, from the design to the LED LCD panel manufacturing. Completed by Tsinghua Tongfang, Tsinghua Tongfang should be regarded as the deepest and most comprehensive domestic brand in terms of industry depth.
Wang Xiangdong said: "Although LED TV is still a high-end consumer goods for the majority of consumers, with the expiration of many LED patent technologies and the mass production of LEDs in 2009, the cost of LED TVs will inevitably be greatly reduced. With the technology Mature and people's awareness of consumption, it is expected that in the next one to two years, LED TV will inevitably become the primary choice for consumers." At present, Tsinghua Tongfang's 32-inch LED TV is priced at around 5,000 yuan, and by the end of the year, Large-size LED TVs will also be available, and the price should be at a price that everyone can accept.
At present, Tongfang’s LED TVs have been mass-produced and Europe, Japan, South Korea and the United States, which have high levels of export consumption, are often in the domestic flat-panel market. Tongfang is still in the process of exploration.
With the continuous enrichment of Tsinghua Tongfang's product line, the sales channels will be adjusted and reformed accordingly, and domestic and overseas markets will be synchronized. In terms of sales channels, the first- and second-tier markets cooperate with traditional channel customers to adopt differentiated policies to achieve a win-win situation. In addition, the opportunity to intervene in government appliances to the countryside will continue to expand the coverage of the third and fourth-tier markets.
Mr. Wang said that while Tsinghua Tongfang is marching toward the third- and fourth-tier markets of traditional sales channels, it is vigorously developing new channels such as online shopping and TV shopping. In the current economic form, the emergence of emerging sales channels such as online shopping and TV shopping will inevitably reduce the cost of sales and purchase costs. Therefore, online shopping and TV shopping will inevitably bring more sales to the company. Therefore, Tsinghua Tongfang also set up an emerging channel department last month to develop new channels with low transaction costs.
In the overseas market, Tsinghua Tongfang will build its own TV brand, take the initiative to attack overseas markets, and strengthen the development of overseas channels and brand building. In 2009, Tsinghua Tongfang TV exports are expected to exceed 1.5 million units. In the next three years, Tsinghua Tongfang will take the development and cooperation as its basic strategy and actively expand the international market into the European, American, Middle Eastern and Latin American markets to achieve global market coverage.
Wang Xiangdong finally said that the situation of Tsinghua Tongfang flat-panel TV in the domestic market is still slightly insufficient compared to the overseas market in terms of brand appeal. Therefore, in the domestic market, Tsinghua Tongfang mainly emphasizes technology first, and is stable. In the next two to three years, we will be able to truly squeeze into the mainstream of domestic flat-panel TV brands.
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