Recently, Sony (China) Co., Ltd. held a new summer television conference in Shanghai and officially launched its flagship 4K HDR Z9D series in China, including a 100-inch ultra-high-end television model.
Insiders pointed out that Sony's development in the Chinese market has been less than satisfactory in recent years. In the TV market, Chinese domestic brands have risen rapidly and accounted for 87% of the market share; Sony's entry into the ultra high-end is both to recover the Chinese market and to obtain high profits. .
In response, Gaoqiao Yang, chairman and president of Sony China, firmly believes that “high-priced products must have a market in China.†If Sony has achieved a satisfactory level of design, content, quality, etc., I believe it can fully Get consumers' favor.
So, can the Z9D series lead the domestic high-end TV market? Actually not necessarily. A month ago, the domestic color TV giant Hisense has taken the lead in the world's first 100-inch 4K ultra-short focus laser television products; during the Olympics, Hisense has also pushed the main push MU9600, MU8600, MU7000 and other series of ULED super-quality TV. It can be said that Hisense has already deployed in advance in the domestic high-end market, and launched a wealth of product lines, taking the lead.
As the essence of Sony's agglomeration technology and innovative quality products, Z9D series products do have many bright spots in technology, but they also have the common problem of Japanese household appliances - they are expensive. Take the Z9D series 65-inch version as an example, the sale price is 32999 yuan. The price has deterred many users. In contrast, Hisense 4K TV adopts the third-generation ULED technology and achieves tens of millions of dynamic contrast and ultra-high color gamut. The color performance capability is not inferior to that of Japanese and Korean brands, but the price is relatively cheaper. For example, Hisense will be listed soon. MU9600 products, also 65-inch 4K TV, the official guide price is only 17,000, almost half the price than the Z9D series of the same size products, is to pass a concept to the consumer: in the face of a reasonable price, consumers do not have to pay for high-quality products Too much money to pay. This concept may be more consistent with the domestic consumer psychology.
In addition, Hisense also cooperated with Tencent's video platform to bring rich content resources to its television products. The more popular film and television dramas and movie theaters can be on-demand on Hisense TV, and they are automatically updated every week. Hisense also expressed that it will continue to strengthen the ecological construction of the content and bring more program resources to meet the tastes of the domestic audience.
Of course, Sony 4K TVs will continue to be sought after by hard-core fans as the old Japanese brands with high fortunes. The more cost-effective Hisense 4K TVs may attract more users. In the future high-end color TV market, users will naturally make wise choices.
Smart TV/box information can focus on smart TV information network sofa butler (http://), China's influential TV box and smart TV website, providing information, communication, TV boxes, smart TVs, smart TV software, etc. Answering questions.
Insiders pointed out that Sony's development in the Chinese market has been less than satisfactory in recent years. In the TV market, Chinese domestic brands have risen rapidly and accounted for 87% of the market share; Sony's entry into the ultra high-end is both to recover the Chinese market and to obtain high profits. .
So, can the Z9D series lead the domestic high-end TV market? Actually not necessarily. A month ago, the domestic color TV giant Hisense has taken the lead in the world's first 100-inch 4K ultra-short focus laser television products; during the Olympics, Hisense has also pushed the main push MU9600, MU8600, MU7000 and other series of ULED super-quality TV. It can be said that Hisense has already deployed in advance in the domestic high-end market, and launched a wealth of product lines, taking the lead.
In addition, Hisense also cooperated with Tencent's video platform to bring rich content resources to its television products. The more popular film and television dramas and movie theaters can be on-demand on Hisense TV, and they are automatically updated every week. Hisense also expressed that it will continue to strengthen the ecological construction of the content and bring more program resources to meet the tastes of the domestic audience.
Of course, Sony 4K TVs will continue to be sought after by hard-core fans as the old Japanese brands with high fortunes. The more cost-effective Hisense 4K TVs may attract more users. In the future high-end color TV market, users will naturally make wise choices.
Smart TV/box information can focus on smart TV information network sofa butler (http://), China's influential TV box and smart TV website, providing information, communication, TV boxes, smart TVs, smart TV software, etc. Answering questions.