Is there an opportunity for OLED lighting? Market differentiation becomes the primary challenge

OLED lighting is an emerging solid-state lighting technology. Its biggest feature is its non-Glaring feature, which can illuminate in the dark for a long time without letting the eyes feel tired. Although there will not be a large-scale growth in a short period of time, it is expected that the OLED lighting market will grow to 2.5 billion US dollars in 2027, which is expected to create a new situation for the global lighting market.

Khasha Ghaffarzadeh, head of IDTechEx consultants, pointed out that the lighting market is very structured and full of various technical combinations and different customer needs. Including homes, office space, industrial plants, shops, outdoor environments, etc., have different levels of demand for energy efficiency, service life, light intensity, color temperature and design.

If you divide by field, you will see that indoor applications such as hotels and stores will first be imported into OLED lighting. In view of the news that BMW will introduce OLED lighting into the car in 2015, the introduction of automotive lighting is also very optimistic. However, life and reliability still need to be improved. Once the cost is reduced and the service life is extended, OLEDs can be gradually introduced into the home, office, and outdoors.

The thin, flexible nature of OLED lighting makes it possible to design applications that are more flexible and versatile, and that can use less material. In addition, OLED lighting does not emit heat and UV-free properties, making it ideal for outdoor lighting. Artificial sources of ultraviolet light may cause damage to human skin and may also attract insects. However, OLED light sources do not have ultraviolet light, so people can be prevented from being harassed by mosquitoes when used outdoors.

It is predicted that the OLED lighting market will grow to $2.5 billion in 2027. However, by 2020, growth will be very slow. In particular, LED lighting has been successfully introduced into the market, and the technology, cost structure and supply chain have been greatly improved, which has opened up a huge cost gap between LED and OLED. Although leading manufacturers of OLED lighting such as Konica Minolta and LG have had important technological gains in recent years, the performance gap has not shrunk too much.

Therefore, the primary challenge for OLED lighting is to make market differentiation. Many companies, such as Osram and Philips, have achieved success in the field of LED lighting and their business volume has continued to grow. Investment in OLEDs can provide a hedge bet and a means of stand out from the increasingly commoditized LED market.

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Application:
* Business Organizations:
Supermarket, large-scale shopping malls, star-rated hotels, travel agencies
* Financial Organizations:
Banks, insurance companies, post offices, hospital, schools
* Public Places:
Subway, airports, stations, parks, exhibition halls, stadiums, museums, commercial buildings, meeting rooms
* Entertainments:
Movie theaters, clubs, stages.


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