The future of the LED lighting era is not in the "neon lights", but really into the homes of ordinary people, home lighting has become the "city pool" that LED needs to focus on.
"All the five-star hotels in China have started the partial transformation of LED lighting, and we are also transforming some hotels." Li Guoping, chairman of the domestic LED packaging leading company Guangzhou Hongli Optoelectronics (hereinafter referred to as "Hongli Optoelectronics") A Financial Daily said that just because domestic indoor LED lighting has quietly started, Hongli Optoelectronics has maintained a rapid growth momentum. It is expected that the company's revenue will exceed 500 million yuan this year, an increase of more than 85% from last year's 270 million yuan.
However, Li Guoping has been a bit annoyed recently because the price of LED chips has soared by about 30%, and LED chips account for more than 50% of the cost of LED bulbs. "Price is the key to whether indoor LED lighting can be further popularized." Li Guoping said.
"LED chip price increase is caused by short-term shortage of goods. In fact, the cost of LED lighting has been declining. The annual LED cost per lumen (international optical flow unit) is about 20%." Global high-power LED chip leader CREE (Crea) Global Sales Senior Vice President Bob Pollock said that in order to reduce the technical threshold of LED lighting, Cree has also transformed from a pure LED chip provider to a LED device manufacturing provider, and tried to provide LED manufacturers with LED lighting solutions. Program.
In fact, the change of Cree is precisely because China has become the testing ground for global LED lighting. The replacement of lights in domestic five-star hotels also indicates that a battle for indoor LED lighting has begun.
Light change action
“The hotel's 8th to 28th floor aisle lights have been replaced with LED lights, more than 600 ç›.†According to the person in charge of Shenzhen Airlines International Hotel, these aisle lights used 35 watt energy-saving lamps, now only 3 watts The LED light can be used, and the energy efficiency is over 90%.
The person in charge of Shangri-La Hotel, Pudong, Shanghai said that the hotel is gradually replacing traditional lighting with LED lights, and has now replaced two-thirds. The person in charge of the Shanghai Ritz Hotel also said that the hotel is doing partial renovation of LED lighting, and the conference room lighting has all been replaced with LED lights.
“High-end clubs and star-rated hotels have very high recognition and acceptance of LED lighting. The scale of lamp replacement is mainly limited by the amount of funds.†Xu Lei, deputy general manager of an indoor LED lighting company in Guangzhou, told reporters that the company Is negotiating with an international hotel group, preparing to replace 200,000 LED fluorescent lamps, the average price is 200 yuan / baht, the total order reaches 40 million yuan, "The hotel group has nearly 30 star hotels, are doing LED lighting Transformation."
The company's LED lighting products were mainly exported to Europe and the United States, but this year it was transformed into the domestic market. Xu Lei said that because it is more environmentally friendly and more energy efficient, because not only five-star hotels, but also some four-star hotels have joined the LED replacement operation. "It is difficult to estimate how big this market is. It may be certain that this is The domestic LED indoor lighting companies have already found new profit growth points."
Giants snatch
Perhaps based on this, at the recent Guangzhou Lighting Exhibition, more than 90% of the products displayed by the world's three major lighting giants Philips, GE and Osram are indoor LED lighting products.
"The speed of LED lighting is growing much faster than we expected." Lin Liangqi, global vice president of Philips Lighting and CEO of Greater China, told reporters that China's lighting market has surpassed Germany in the first quarter of this year, becoming the second largest in Philips lighting worldwide. The large market accounted for 13% of the total revenue of Philips Lighting, which is the largest market in the world for Philips Lighting. In the US market, LED-related revenues of the global Philips lighting industry accounted for more than 10% of total revenue.
Lin Liangqi pointed out that in the past five years, Philips has spent nearly 5 billion euros to acquire and integrate the LED upstream and downstream industry chain, strengthening Philips' leading position in the LED lighting market. However, the cost of LED lighting is still too expensive, so Philips is also setting LED lighting products as high-end products, together with traditional energy-saving product solutions, for customers to choose.
Compared with Philips Lighting's practice of opening up the industrial chain, Cree's approach seems to be a bit like the mobile phone chip giant MTK, by providing LED lighting reference solutions, allowing more traditional lighting manufacturers to join. Zhang Xiaofei, CEO of Gaogong LED, pointed out that although many traditional lighting companies have set up LED lighting divisions, the LED products they develop often die, and the color temperature, color difference and lifetime of LED lamps are all problematic. It will undoubtedly provide a key to the traditional lighting manufacturers to enter the field of LED lighting."
“The star hotel lighting market is still a small piece in the entire lighting market.†Yin Wei, vice president of NVC Lighting (02222.HK), said that due to the long lighting time of the hotel, replacing LED lights is more suitable than other places. . However, it is still not possible to say that domestic indoor LED lighting has been started. After all, the price of LED lights is about 10 times that of traditional lighting.
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