According to relevant survey data, wearable devices have been mentioned for so many years, and the market has finally seen a slower color since last year. Mass consumers have gradually recognized and recognized them and started to try to buy. Even so, after the user buys or uses, nearly 90% of the users will not use it for more than three months. After the Apple Watch sales reached 2 million on the first day, the sales volume will decline all the way. Isn't wearable destined to be our true love?
Throughout the domestic wearable market, it can be divided into several categories according to the target group or application scenarios: sports, children, pregnant women, disabled assists, maintenance assistants, and warehouse inventory. In these target groups or application scenarios, wearable devices provide more specific data or provide more efficient accessibility. For example, by monitoring physiological data such as heart rate, gait, muscle function, etc., the movements that provide reminders or post-exercise monitoring and analysis during exercise provide specific data; wearables that provide assistance to persons with disabilities in certain aspects, It provides the auxiliary function of high efficiency. The most common sports in the market are sports and children.
Medical and health-based wearable products are mostly based on the form of smart watches. These products require the accuracy of data collection and long-term standby. But this is just the basis for impressing users. After the accurate collection of data is completed, the follow-up service is the trump card for such functional wearable products. "Smart Product Circle" once learned about a health watch-type mobile phone that targets the target customer group in the middle-aged and elderly people. The product uses a flexible life sensor to detect the pulse beat of the human body, and then according to the medical clinical summary. The Chinese medicine algorithm calculates the user's heart rate, blood pressure, blood oxygen, blood circulation and other fourteen data, and will provide users with one-click call emergency center, online consultation, test data analysis and other services. This watch is based on the accurate data collection, through the construction of the data model, the data is serviced and visualized. This is also the focus of this type of wearable device.
Children's wearable products are also very popular. Most of these products are mainly based on safe positioning. There are many similar products in China, such as 360 Child Guardian, Tencent Children's Butler Bracelet and so on. In addition to the children's products that are positioned to prevent loss, can we develop different forms of wearable products for other parents' needs? A foreign company recently launched an ankle health tracking smart sock for infants that tracks children's heart rate, oxygen levels and skin temperature, and even alerts when a sleeping baby flips. The smart sock is also equipped with a Pulse Oximetry system that uses red and infrared light to measure heart rate and oxygen levels without intrusion. These features can be said to be attractive to young couples who are new to their parents.
Through the above two cases, our confidence in the wearable industry has doubled. In fact, it is not too difficult for wearable products to break the three-month curse. In the face of this blue ocean market, which will generate huge wealth in the future, some dilemmas need to be solved together, including the construction of the industrial chain and the ecological chain. Integration of resources such as services, Internet marketing, peripheral supporting equipment, etc. In this context, the “2015 China Smart Wear Industry Summit Forum†will invite hardware and service companies in different application areas such as chip manufacturers, sensor manufacturers, battery manufacturers, solution providers, health/medical/payment/child care, etc. Build a complete ecosystem of wearable industry, discuss "Where is the wearable after Apple Watch", face the difficulties of the industry, jointly meet the challenges, bring a transition from the wearable industry business model, to the hardware profit transition to service profitability饕餮A grand event.
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