In the past few years, Microsoft usually held a compelling new product launch event in New York in late October to launch its new Surface computers and other devices to the world. However, BI, the US mainstream online media, learned that Microsoft broke this tradition this year. Microsoft will not hold a large conference, but keep a low profile and keep publishing news throughout October. And according to this idea to guess, in the rest of 2017, Microsoft is also unlikely to release larger, newer products.
Photo: Panos Panay, Microsoft's vice president of Surface Computing business, participated in a live event in Manhattan, New York on October 26, 2016. He is introducing Surface Studio PC.
Microsoft has just issued an invitation letter to announce that it will hold a press conference in San Francisco on October 3 (one day before Google holds a hardware conference), focusing on virtual reality (VR) and augmented reality (AR). The event will feature a keynote speech by Alex Kipman, a Microsoft Technical Fellow who invented the HoloLens "holographic" glasses. The glasses are priced at $3,000 and are currently only available as a developer version.
However, we have heard that the focus of this event will be the upcoming VR feature on the October 10th Windows 10 Fall Creators Update. This means that no new HoloLens hardware will be released this year, so anyone who wants a cheaper HoloLens hardware must continue to wait.
Finally, Panos Panay, Microsoft's hardware director, will appear at the Microsoft Future Decoded event in London on October 31st. However, we have heard that Panaeai will be there to promote Surface, rather than launch any new hardware.
Microsoft will not introduce new heavy hardware products for the rest of this year. This is not surprising, because Microsoft's 2017 is already very busy. Earlier this year, Microsoft introduced the new Surface Pro tablet/laptop and the new Surface laptop. In mid-October, with the Fall Creators Update, Windows will receive a VR headset device that costs only $300. On November 7, Microsoft will launch the Xbox One X, which promises to be the most powerful video game console ever.
However, for those who are waiting for a major update on the cheaper HoloLens, Surface Phone or even Surface Book laptops, this can not help but disappoint them.
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