On March 14th, Xiaomi Music announced that it had officially signed a cooperation agreement with Taihe Music Group and reached a total cooperation including music copyright, ticket cooperation, and fan operations. The signing of the agreement indicates that Xiaomi has reached a strategic partnership with Taihe Music Group, and the two parties will jointly provide quality services and rich content for more than 300 million Xiaomi mobile phone users.
It is reported that the Taihe Music Group owns well-known music labels such as Taihe Wheat Field, Haidie Music, Dashi Copyright, Yashen Music, and Warriors Records, and Baidu Music, Taihe Musician, Xiudong.com, LavaRadio, Owhat, etc. The interactive service platform is the leading music service organization in China, and is also the leading enterprise in the music industry. At the same time, the Huayu World Expo under the Taihe Music Group has also represented many domestic and foreign music brands, such as Modern Sky, Orchard, KT, KOS, and Sky. China, GROOVE, Chaochao Hip Hop, Jin Xinzi and others.
After signing too music copyright, Xiaomi mobile phone users can enjoy the works of nearly 100 international superstars through Xiaomi Music APP, including Xue Zhiqian, Lin Junjie, Zhang Shaohan, Guan Guan, Xu Xin, Adu, Qi Wei, Liu Xijun, Jin Sha, BY2. Fruity VC, MIC men's team, Xu Jiaying, Cai Jianya, Yang Naiwen, Li Jian, Hu Yanbin, Xie Tianxiao and other singers. At this point, Xiaomi Music already owns the copyright of more than 30 high-quality record companies such as Rock Records and Taihe Music Group.
As an important component of MIUI system content ecology, Xiaomi Music has always been committed to creating a high-quality content platform for users. Cooperation with Taihe Music is also a way for Xiaomi Music to provide more quality content for rice flour. With the strong sense of involvement of rice flour, Xiaomi Music also provides users with K-song functions and a complete musical experience of “listening to singâ€. A pan-entertainment music community is being created, and an interactive experience of “listening and watching while commenting†has also been realized. With precise and personalized algorithms, Xiaomi Music is also providing users with more exquisitely packaged music content that meets the individual needs of users. .
As the first mobile phone manufacturer to purchase music copyright, Xiaomi’s products cover users in all aspects of entertainment, search, living, consumption, information, travel, application, and social networking, thus forming a powerful traffic matrix. Many application scenarios generate a variety of big data, rich stereo data for powerful personalized recommendation algorithm. Millet Music continuously integrates the huge media matrix behind it, and provides a more accurate and efficient communication effect guarantee for artist propaganda and music marketing with its differentiated promotion methods.
According to industry sources, in 2017, Xiaomi was the “year of reversal,†and mobile phone sales hit record highs and market share returned to the top five in the world. All this was another victory for Xiaomi’s business model. Among them, the Internet is one of the triathlons of Xiaomi's new business model. As an important part of Xiaomi's music, Xiaomi has been insisting on providing richer application content and more intimate functional services for more than 300 million rice flours worldwide.
The cooperation signed between Xiaomi Music and Taihe Music Group once again demonstrated Xiaomi's determination to build an ecological platform for content. This is another major deployment following the copyright cooperation between Xiaomi Music, Warner Music and Rolling Stone Records last year. This cooperation will not only provide Xiaomi mobile phone users with massive and high-quality music resources, but will also provide brand new distribution channels for many musicians under the Taihe Music Group, ultimately achieving a win-win situation.
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