With the introduction of the government's double-point policy, major auto companies have entered the new energy auto industry. However, behind this fiery, the quality has been questioned. The biggest reason is that the battery technology is not mature.
The high-energy vehicle “double points†policy, which has attracted much attention, has finally settled in the midst of a smashing of dust. In the “Parallel Management Measures for Average Fuel Consumption of Passenger Vehicle Enterprises and New Energy Vehicle Points†issued by the Ministry of Industry and Information Technology, the average fuel consumption of enterprises (including imported passenger vehicle enterprises) that sell passenger cars in China ( CAFC) and new energy passenger vehicle production (NEV points) situation for points assessment. This policy will be officially implemented on April 1, 2018.
The introduction of the "double points" policy directly prompted domestic independent car companies and joint venture car companies to launch new energy vehicle projects. This aspect allows people to see the enthusiasm of car companies to develop new energy vehicles; on the other hand, the development of new energy vehicles by car companies in a big leap forward also has some faint anxiety.
Competition is heating upIt is doubtful that new energy vehicles are an inevitable trend in the development of the automobile industry. Based on this, China's auto companies have adjusted their corporate development strategies. "The global automotive industry ecology is being restructured, and the electrification, intelligence, and networking are accelerating. The Ministry of Industry and Information Technology has begun to study and formulate a timetable for stopping the sale of traditional energy vehicles." Xin Guobin, Vice Minister of Industrial and Information Technology, "2017 China Automotive Industry Development ( The words on the TEDA International Forum have set off a "huge wave" in the domestic automobile circle. Since the news of the “ban on the sale of traditional fuel vehiclesâ€, major auto companies have accelerated the layout and construction of the new energy auto sector.
Previously, Volkswagen, one of the top three Germans, said that by 2020, Volkswagen Group estimates that it will sell 400,000 new energy vehicles in China; by 2025, it will provide about 1.5 million new energy vehicles to Chinese consumers. Most of them are pure electric vehicles produced locally.
Mercedes-Benz is also actively responding to our policy. Daimler CEO Tsai Che said that the company will launch an electric version of all models by 2022, when Mercedes-Benz will provide at least 50 hybrid and pure electric models and their derivative models. At the same time, Daimler's sub-brand Smart will also complete the electrification transition by 2022.
In addition, Volvo recently said that it will only produce hybrid and pure electric vehicles in 2019. Jaguar Land Rover also said that by 2020 all automotive products will have pure electric or hybrid versions.
Not only foreign car companies, domestic car companies are no exception. BYD has already completed the layout of the new energy auto sector, and Geely and Jianghuai have also added new energy vehicles. According to official JAC news, Jianghuai plans to complete the sales target of 200,000 new energy vehicles by 2020. In 2025, its new energy sales target will account for 30% of total sales.
In addition, Volkswagen teamed up with Jianghuai to produce new energy vehicles; Ford and Zotye signed a memorandum to plan to establish a joint venture company to develop, manufacture and sell pure electric vehicles; Renault-Nissan and Dongfeng Motor Group formed a new energy vehicle company to produce new energy vehicles... Joint ventures in the field of new energy vehicles are also in full swing. The competition in China's new energy vehicle market is also heating up.
Battery technology is generally behindLooking at the whole industry, the "double points" policy has been used to catch up with ducks, and there are not many enterprises that passively develop new energy vehicles. Some companies are rushing to release new energy models, and some companies are buying low-speed electric vehicles. But, so rushed to respond, can produce high-quality new energy car products? Once the products of inferior quality enter the market, the interests of consumers are infringed, which is not conducive to the promotion and development of new energy vehicles.
Take the battery, a key component of a new energy vehicle, as an example. In addition to BYD's own production of batteries, BAIC New Energy and South Korea joint ventures to produce batteries, most companies choose to purchase batteries supplied by power battery manufacturers. Because of the quality and performance of battery products, most domestic companies are still more inclined to choose foreign battery suppliers. Foreign-funded batteries have “striking the land†in the domestic market, highlighting the weakness of domestic battery companies. As a core component of new energy vehicles, if the foreign battery companies monopolize the domestic battery industry, China's new energy automobile enterprises may follow the footsteps of traditional automobile “core technology hollowing outâ€.
In the past two years, domestic power battery manufacturers have been at a disadvantage in competition with foreign battery manufacturers. The competitiveness of Korean battery companies is strong and is the result of their own efforts and the result of Korea’s national strategy. National strategy, policy support, this is precisely the most lack of Chinese battery manufacturers. The financial subsidies and preferential policies of China's new energy auto industry have basically given the whole vehicle enterprises. Battery companies can only enjoy the aftermath of the new energy vehicle policy dividends, and have not benefited from the outbreak of the new energy auto market. As a heavy asset production unit, power battery companies are often stretched out in terms of capital, and the development speed is not as good as that of vehicle manufacturers.
At present, China has a number of relatively advanced battery companies in Ningde era, Weihong Power and Waterma. Most of the battery companies have lower technical level and overall strength.
According to relevant surveys, Japan is leading the way in the development of automotive power batteries, and Korea is leading in terms of output value. Although China has a huge market capacity, China's automotive power battery industry still has a big gap with Japan and South Korea in terms of technology and output value. If autonomous car companies purchase foreign-funded batteries, then China's new energy auto industry will also fall into the dilemma of lack of core technology.
In the future development, the state should give full support to the battery industry, and guide the battery industry to carry out mergers and acquisitions, and end the "small, scattered, chaotic" pattern of the domestic battery industry as soon as possible, and form several competitive large-scale battery companies.
"Current car transformation" is "tumor"At this year's launch of a self-owned brand new car, the deputy general manager of the car company responsible for marketing once told the reporter: "We will launch several new energy models in the second half of the year in order to deal with the 'double points' policy." In terms of the development of new energy vehicles, the vice president admitted that they were indeed “post-graduates†who started relatively late. It is precisely because of this that they have to pay more attention to time to add new energy vehicle products. China's auto industry has no shortage of car companies similar to the situation of the company.
Well, the problem is coming. As we all know, the design and development of automobiles is a relatively long cycle. The short is two or three years, and the long is four or five years. In the half year period, how to design and develop a variety of new energy vehicles, how to achieve car companies?
"Current car transformation" is a "tumor" in the development of new energy vehicles. Some cheap micro-electric vehicles are based on the simple transformation of their traditional fuel vehicles, replacing traditional powertrain components such as engines, cooling systems, exhaust pipes, and transmissions into motors and batteries. Zhu Kongyuan, secretary-general of the National Federation of Industry and Commerce Automobile Dealers Chamber of Commerce, pointed out that the market is to eliminate these enterprises that rely on "now car transformation" to develop new energy vehicles. The development of new energy vehicles is not the gimmick of corporate propaganda, but the mainstream business in which enterprises must develop steadily. "The production of new energy vehicles is not the only countermeasure for car companies to deal with the 'double points' policy. Traditional car companies can meet the requirements of the 'double points' policy through cooperation and purchase of points. The state has introduced the 'double points' policy to encourage enterprises. Actively develop new energy vehicles, but it is not encouraging enterprises to blindly produce new energy vehicles. In the development of new energy vehicles, car companies should be long-term planning." Zhu Kongyuan said.
After-sales serviceOn the issue of the quality of new energy vehicle marketing services that reporters are concerned about, Zhu Kongyuan said that there is no need to worry too much about the quality of after-sales service of new energy vehicles. Compared with traditional fuel vehicles, the sales value of new energy vehicles is lower, which leads to different channel construction than traditional fuel vehicles. According to Zhu Kongyuan, the current channel construction of new energy vehicles mainly has the following ways: First, the main dealers drive sales through operation, but this part of the sales is very small; Second, the sales of small-scale 4S stores are new energy vehicle sales. The main way, the sales of new energy vehicles are mainly from this channel; Third, the company relies on its traditional model 4S shop for sales, this part of the sales is not large. Judging from the current sales situation of new energy vehicles in China, the current new energy vehicle marketing system can meet market demand.
However, as the sales of new energy vehicles continue to increase, car companies may encounter some difficulties in the marketing system. Once the after-sales service can't keep up, the brand image of the car company will be greatly reduced. Therefore, in the construction of the new energy vehicle marketing system, car companies should prepare for the rainy days.
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