Online shopping regret will be implemented

Recently, the new version of the "Consumer Protection Law" (hereinafter referred to as the "New Consumer Law") revised by the Standing Committee of the Twelfth National People's Congress will be formally implemented on March 15. The first time the right to online purchase regret has been further standardized. Let e-commerce companies and consumers look forward to the new policy.

There are a variety of return policies. Due to the lack of offline physical experience in online shopping, this brings consumers certain shopping difficulties. After obtaining the goods, how to return rights has always been one of the topics most concerned by consumers. In the current e-commerce after-sales policy, both large and small e-commerce sites are not uniform in their requirements, and a variety of regulations make consumers struggling to cope, and can only passively obey the business arrangements. Under the requirements of the new consumer law, consumers have the right to return within 7 days from the date of receipt of goods, but consumer-made, perishable, digital goods, newspaper journals delivered, and according to the nature of the goods should not be Excluding returned merchandise, this industry is known as the "right to buy online regret."

Ms. Wang, who had purchased a washing machine at Gome Online, reported to the Beijing Daily reporter that Gome Online had rejected her return application on the grounds that “the washing machine was not within the scope of the site’s return”. Beijing Commercial Daily reporter asked GOME Online's return policy found that 20 categories of goods, including mobile phones, cameras, home appliances, food, cosmetics and luxury goods, can not be returned without cause. In fact, this has also become a microcosm of most e-commerce return policy.

The policy of urgently revising the return policy has come in 2014, and many e-commerce companies have begun to revise their return policy in response to the new consumerism.

Beijing Business Daily's survey of 10 major e-commerce websites found that most of the e-commerce’s current policy of return and exchange is different from the new consumerism: “No. 1” stipulates “When the same user buys more than 2 pieces of the same product, he will not enjoy it anymore. There is no reason to return the goods. "Brewmaster demanded that "goods should be returned when the goods are returned to be complete and free from pollution"; some electricity suppliers have stipulated that "big appliances belong to special goods and will not return or return after signing for non-quality problems."

When the above-mentioned enterprises were interviewed by reporters from Beijing Commercial Daily, 80% of them stated that they would adjust the return policy according to the relevant provisions of the new consumer law. Analysts said that the new consumer law did not issue clear rules for “other goods that are not suitable for return based on the nature of the goods.” This led to the interpretation of the new consumer law by companies. How to protect the rights and interests of consumers while also maintaining the operator’s Benefits become one of the difficulties in implementing the new consumer law.

Looking forward to the new law to protect the interests of both parties Baccarat relevant responsible person told the Beijing Daily reporter that alcoholic goods are also in the “right of regret” category, but if the goods are caused by consumers back to the phenomenon of malicious back pack will have a bad influence on the company. Jumei Youpin also told the Beijing Business Daily reporter that after launching the "30-day unpacking and returnable" policy, there are indeed phenomena in which consumers use inferior cosmetics to return to businesses. Some people in the industry pointed out that even though the behavior of excessive rights protection using the return policy is an example, businesses should also protect their legal rights under the new consumer law.

Qiu Baochang, head of the China Consumer Association’s lawyers group who participated in the revision of the new consumer law, told Beijing Daily News that the new consumer law further protects the legitimate rights and interests of consumers and increases the operator’s illegal costs. At the same time, consumers should also be careful to use their own "right to repent", can not abuse the rights of consumers and adversely affect the business.