Philips Lighting (Amsterdam Euronext: LIGHT), the global lighting leader, today announced that it has successfully used Philips OneSpace lighting ceilings to provide customized lighting solutions for the Spanish fast fashion brand Bershka's flagship store in Madrid, Spain. The integrated design and light structure of the luminous and naturalized panels create a new stage lighting atmosphere for the store.
To shape the brand's Bershka brand, the architectural firm Castel Veciana partnered with Philips Lighting to install a customized Philips OneSpace luminous ceiling in the brand's Madrid flagship store. A flexible, customized lighting solution that matches the unique store theme, which matches the brand's youthful, stylish, and musical style, and provides a more enjoyable shopping experience for consumers. Philips OneSpace has revolutionized the layout of the ceiling, and the overall shape of the fabric has broken through the limitations of traditional design methods, allowing the ceiling to return to simplicity. This innovative product not only blurs the boundaries between lighting and display, but also brings the lighting effects of the show to retail stores through high-quality light effects, creating an immersive sense of stage for consumers.
Castel Veciana architect Jordi Castel said, “The Philips OneSpace illuminated ceiling not only illuminates every corner of the store, but also separates different retail areas through the lighting atmosphere, giving consumers a perfect shopping experience. This is the Philips illuminated ceiling. The most unique charm."
In order to fully present the stage-like lighting effects, the flagship store also features linear luminaires and theater-grade projectors to complement the Philips OneSpace lighting ceiling. In addition to optimizing product display in various regions, this combination attracts consumers' attention and promotes sales conversion. At the same time, the advanced Philips Dynalite intelligent connected lighting control system optimizes the control and maintenance of store lighting, making it easy to promote to other stores around the world. The solution brings unprecedented innovation to Bershka's flagship store, increasing consumer comfort.
In the future, Philips Lighting will achieve retailer's innovative expectations with high-quality lighting by partnering with more branded retail stores.
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