Electronic enthusiasts eight o'clock early: At the beginning of this month, the six-mode full Netcom terminal standard proposed and led by the Ministry of Industry and Information Technology was released by the international authoritative organization GSMA. This is the second time that Netcom has been recognized by the global authoritative organization after the adoption of another international authoritative organization GCF. .
It is worth noting that among the three major operators, China Unicom and China Telecom are the main promoters of the entire Netcom mobile terminal, and China Mobile has not only joined the mobile Internet terminal popularization action. China Mobile also requires that in the mobile business hall, it can only sell its mobile 4G+ version of the mobile phone, which will impose penalties for offenders, and even for the “disobedient†mobile phone manufacturers, it is required to completely remove its branded mobile phones.
Nowadays, the war between the three major operators on the strategic differences and the provocations are getting hotter and hotter. The Daily Economic News reporter noticed that starting from June, how to identify whether the mobile phone is full Netcom, how to avoid the castration version The wave of public opinion in Netcom's routines has been picked up by relevant telecommunications operators. The more direct explosion point is June 16 in Henan Pingdingshan, Xinyang and other places China Unicom, China Telecom business staff walked on the streets to promote "rejection of cutting machine", "see the national standard six-mode Zhenquan Netcom mobile phone", called China Mobile "4G+ Full Netcom."
In this regard, independent telecommunications analyst Ma Jihua said in an interview that China Telecom and China Unicom have advocated that Doka's six-mode full-scale mobile phone also has its own interests. Under the background that data traffic has become the main source of revenue for the three major operators, China Unicom and China Telecom are aiming to compete for China Mobile's second card slot users.
The six-mode full Netcom mobile phone can realize one mobile phone, two card slots, three network universal, 4G random switching, users can choose operators independently without restrictions, and the mobile 4G+ version of mobile phones is customized by mobile phone manufacturers and China Mobile. The model is limited to the use of mobile 4G signals. Other operators' SIM cards can only use 2G traffic when they are inserted into the secondary card slot.
At noon on June 25, the reporter of "Daily Economic News" visited several China Mobile business halls in Shenzhen Huaqiang North. In the mobile business hall, the reporter saw mobile 4G+ mobile phones including Samsung, Huawei, OPPO, vivo, Gionee, Coolpad, Meizu and other brands, and the price of most models is the same as the price of the full Netcom version. However, China Mobile will subsidize some of the users who purchase the 4G+ version of the mobile phone.
It sounds like it seems that the mobile 4G+ version of the mobile phone offers a lot of discounts, but the sales staff did not take the initiative to mention that the "mobile 4G+ model" is limited to the use of mobile 4G signals, other operators SIM card inserted into the secondary card slot can only use 2G flow. "Daily Economic News" reporters noticed during the interview that many consumers still understand that Netcom can only choose the telecommunications services of the three major operators, but it is not very good for the second card slot. Clear.
Among the three major operators, China Unicom and China Telecom are the main promoters of the entire Netcom mobile terminal. As early as 2015, the "Six-mode Full Netcom Terminal White Paper" was jointly launched. Beginning in 2017, China Telecom and China Unicom branches in Henan and Sichuan are working together to promote the popularity of all Netcom mobile phones.
As the leader among the three major operators, China Mobile has not joined the initiative to promote the popularity of all Netcom mobile terminals. China Mobile Terminal Corporation has emphasized in the "China Mobile Terminal Development Strategy 2017" released earlier. The main strategy for the development of China's mobile terminals in 2017 is to strive to maintain the leading edge of 4G+ products.
In the view of the operator of the World Wide Web, Kang Yi and Ma Jihua, the six-mode dual-network pass becomes the standard, and the biggest beneficiary is the consumer. The all-Netcom mobile phone changed the state of the mobile phone in the 3G era, and the user did not have to worry about the use of the carrier card of the selected carrier. At the same time, it is also beneficial to reduce the technical investment of hardware manufacturers in various types of mobile phones at the product level, and it is also conducive to the rapid layout of overseas mobile phone manufacturers in China.
At the same time, the shipments of all Netcom mobile phones are gradually increasing. According to the "Analysis Report on the Operation of Domestic Mobile Phone Markets in March 2017" issued by China Information and Communication Research Institute, China shipped 39.395 million 4G mobile phones in March, and Netcom mobile phones accounted for 80.8%. The trend of all Netcom mobile phones became clear.
In the context of China Netcom's support of national policies and the favor of users, it will undoubtedly bear tremendous market pressure for mobile. The development of the entire Netcom terminal will not only further weaken its control over the terminal, but also face the constant user robbing of China Unicom. If the mobile phone cannot be more attractive in terms of product tariffs, brands, content and services, its market position may be Further weakened.
Snatch the user's second card slotUp to now, China Mobile is still far ahead of China Unicom and China Telecom in terms of performance and the number of 4G users. According to the operational data released by the three major operators in May, the cumulative number of mobile 4G users reached 583 million, while the number of 4G subscribers of Unicom and Telecom was 147 million and 133 million respectively. The number of mobile users is more than twice the number of 4G users accumulated by the other two operators.
In the view of Sun Yanxi, the president of the First Mobile Phone Research Institute, the reason behind Telecom and China Unicom's current promotion of Netcom is that “Mobile has occupied a large number of 4G users, which allows Telecom and China Unicom to survive in the cracks. Now a large number of mobile phones. Manufacturers are beginning to produce dual-card dual-standby mobile phones, which is a good opportunity for Telecom and China Unicom. They can snatch the user's second card slot, and Netcom has equal opportunities for the three major operators. â€
Fu Liang, an independent telecommunications analyst, also expressed his views on this. He pointed out that in fact, the 4G+ of mobile and the all Netcom of China Unicom and China Telecom are mutually arguing. The main reasons are two. On the one hand, it is to compete for the second of users. Card slot, now more and more users have the need to handle two mobile phone numbers; second, compete for the traffic charges.
In fact, in the latest performance reports of the three major operators, traffic revenue has surpassed services such as voice calls and text messages, and smooth success has become the backbone of revenue growth for telecom operators. The prevalence of OTT services such as WeChat (referring to Internet companies crossing operators and developing Internet-based data services) has also prompted operators to accelerate the transition to traffic management.
In this regard, China Telecom and China Unicom took the lead in force flow operations. In February of this year, China Unicom launched the "Ice Ice" series of "unlimited traffic" packages. Subsequently, China Telecom also launched the "Tianyi Unlimited" package.
Ma Jihua pointed out that the dispute of the whole Netcom is a continuation of the competition situation of the three major operators in recent years. Unicom and Telecom have been focusing on the number of users, call duration and data data traffic in the process of competition with mobile. For dual-card users, using mobile Internet with China Unicom and Telecom, and finally slowly winning the user base, this is the strategy of China Unicom and Telecom to promote dual-card full Netcom. Relevant personnel of Shanghai Telecom also told the reporter of "Daily Economic News" that it is now full-service competition, and all operators are trying to maintain historical advantages, but the trend is still customer-oriented.
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