IDC Future Scape released a research report that it is estimated that by 2021, more than 85% ( trillion dollars) of enterprise IoT project investment will be built on the research and development of new technologies. Popular technologies such as Internet of Things, 5G, and autopilot will eventually be implemented in automotive, communications, and consumer electronics applications. In addition to making breakthroughs in technology itself, it is also inseparable from the iterative update of materials.
As a world leader in materials technology, Rogers is how to make its products keep up with the trend of the times in the ever-changing environment of science and technology. To this end, exclusive interview with Roger Tushingham, Vice President of Marketing and R&D, Rogers Advanced Interconnect Solutions Group.
Roger Tushingham, Vice President, Marketing and R&D, Rogers Advanced Connectivity Solutions
1. At present, the main frequency bands of automotive millimeter wave radar are 24 GHz and 77 GHz. Rogers has products in these two frequency bands. What are the different requirements for laminates in these two frequency bands? The industry believes that 77GHz will become the mainstream of the future. What is Rogers' strategy for dealing with the production and marketing of products?
Roger: Rogers is proud to be the market leader for both 24GHz and 77GHz radar systems. We can see this trend and see that 77GHz will be the preferred frequency band in future design trends. Both 24GHz and 77GHz applications are growing, and industry market forecasts indicate that 24GHz radars are still growing at a rate of about 15% per year, focusing on short-range detection applications such as blind spot detection; and more in 77GHz radar systems. The research and development work is mainly used for long-distance detection applications, such as adaptive cruise, front collision warning, etc., and the market's annual growth rate in the next five years is between 40% and 50%, and the growth is strong.
These two applications (24/77 GHz) have a degree of similarity to the material requirements, such as tight tolerance controlled dielectric constants, ultra-low loss materials, and one key to a wide range of temperature or environmental changes. This performance can also be provided in the application scenario. As your design extends from 24 GHz to 77 GHz, the requirements for material selection will become more stringent and the distance traveled will be further. If you need a lower loss material, you need to control the dielectric constant tolerance of the material more tightly.
We are proud to have a range of suitable products to meet the needs of 24GHz radar design. Our RO4000 series is widely accepted and a leader in this market for 24GHz radar. For the 77GHz radar with high insertion loss requirements, RO3003 is the market leader. At the same time, we also have a slightly lower cost RO4830 product, which is suitable for customers who need high performance materials but cannot afford the cost of RO3003 materials. With regard to how to support the need to move forward toward 77GHz, we are concerned about the following:
The first is continuous innovation. We have a range of products and are market leaders, but we still need to constantly develop new products. We are committed to further improving RO3003 products, RO3003G2 products, the next generation RO3003 products, with lower loss and tighter dielectric constant tolerance control, so we can provide customers with better product performance and processability. .
We also focus on the determination of materials. At 77 GHz or higher, the measurement of materials becomes more and more difficult. We have invested a lot of time and resources in material determination to provide test data in these bands. This gives our customers more confidence in the stability of our materials in such frequency bands.
The last thing to say is that the automotive industry has strict requirements on quality. For this reason, we have positioned our own quality standards and have recently obtained IATF certification, which is the standard for quality control in the automotive industry. We are also increasing our capacity to meet these rapidly growing needs.
2. The Internet of Things in the 5G era has revolutionized compared to the Internet of Things in the 4G era. Both 5G and the Internet of Things are applications of Rogers products. So, what new demands does Rogers see in the IoT market in the 5G era? In addition to high-frequency materials, what new materials will be developed to deal with them?
Roger: In fact, 5G is a relatively broad topic, covering three directions: enhanced mobile broadband access, ultra-high stability and ultra-low latency connections, and large-scale machine-to-machine communication – this part is the application of the Internet of Things, except In addition to the three application directions, there are three frequency bands: Sub-6GHz, 15-40GHz, 60GHz and higher. In fact, the applications we are currently seeing are mainly concentrated in the Sub-6GHz band, and the applications in this band are for materials. The requirements are similar to 4G applications. So as we have seen, our range of market-leading materials for the 4G IoT are equally applicable to the Sub-6GHz band.
There are also factors that drive material innovation: the more advanced antenna systems in the Sub-6GHz band, resulting in lower insertion loss requirements, lower PIM requirements, increasing temperature-based, environmental Changes in the material requirements to maintain stability, so we released a number of products for these antenna applications and achieved good results. And when you are evolving towards 4.5G/5G, mMIMO has become a design trend. There is only one set of transceivers in traditional design, and there are 64 channels of transmission and reception in mMIMO, so the demand for antenna systems has shown considerable growth. For the lightweight design requirements of the board, we have introduced a product that is 30% lighter than conventional materials, which brings benefits to the customer's design. Therefore, more advanced antenna systems drive innovation in materials development.
Another trend, when our designs evolved into millimeter waves such as the 60 GHz and higher frequency bands, engineers put more demands on the integration of RF and digital signals, and our customers therefore needed to design multi-layer boards, 24 to 48. Laminates, we actively develop thin-core sheet materials from our existing product line to achieve high-level multi-layer board design, while customers also need pre-cured sheets, that is, bonding sheets, and copper foil systems to meet and realize HDI design requirements. These are also driving our material innovation.
The last trend to be discussed is the miniaturization design needs of some customers. When customers design MIMO antennas, it would be beneficial if the antenna could be miniaturized as much as possible. We have a series of high dielectric constant materials. Can help antenna designers to design for miniaturization.
The above is some key information sharing about 5G.
In the Internet of Things, most IoT applications only require lower data rates. We are returning to the Sub-6GHz band. A large number of IoT applications do not require materials with high electrical performance. Designers tend to continue to use low-cost Materials such as FR-4 boards, but we also see some applications that have higher requirements for sheet properties - most of these applications have longer battery life and better consistency between equipment and equipment for IoT equipment. So we set out to develop the corresponding solution. A little different from our typical high-end high-frequency laminate, this new material – we named Kappa 438 material, is more focused than FR-4 material. Good performance, which is also a new direction for Rogers' advanced interconnect solutions, which has been successful in the already used clients.
3. Rogers is advocating green products and launching a series of products such as halogen-free and lead-free soldering. However, we have noticed that green products are actually a systemic problem. In addition to using environmentally friendly raw materials, Rogers recycles products. What is the process of utilization and waste disposal? Next, what new environmentally friendly materials will Rogers launch?
Roger: We are committed to making our products green, such as halogen-free materials, ROHS-compatible materials, and we are committed to ensuring that our raw material suppliers are highly ethical and sourcing and manufacturing their products in the right way. . At the company level, as a company with considerable volume and excellent reputation in the industry, the company's consensus is to pay attention to the safety of our employees and the environment. We will address the issues of emission reduction, recycling and recycling that you just mentioned. There is a formal environmental protection mechanism, and we have promoted this mechanism in factories around the world. For example, we have the same consumables when we manufacture laminates. In the past, we used only one time to discard them, which caused huge Waste, we invested a lot of time and resources to research, replaced the consumables, and now the consumables can be recycled several times, reducing waste and saving costs. Such an environmental platform is of great benefit to both business and environmental protection.
We have also done some other environmentally friendly things. We installed charging piles at one of our European factories to facilitate the work of those who drive electric cars to work. We are now also installing charging piles in the United States. Our European factory is fully using hydropower, so we reduce the need for oil-based fuel power generation, and we have been working hard in these areas. Another point to note is that not only is my current business unit, Rogers encourages the use of electric vehicles throughout the company to achieve better environmental protection.
4. What specific work has Rogers done to help customers use and develop?
Roger: I am very happy to hear from you. This is a very important question. As designs become more challenging, as the challenges our customers need to solve become more difficult and the time for customers to solve them becomes tighter, we can provide as much support as possible and help them quickly use our The materials and the development of solutions, these support becomes more and more important. We have three support channels, the first one is our technical sales team, they can support the technical problems of the customer's first level; the next is our team of application development managers, they are experts in the industry, many of them before They work for client companies and are experts in related applications. They will maintain formal or informal close communication with customers on the technical route, listen to customers' explanations of the problems and clarify the design goals that the customers want to achieve, our application development managers. Or we can recommend our existing materials to meet the design requirements, or we can discuss them with our customers and get their feedback, and then work with our own R&D team to develop new materials that meet the needs of our customers. These application development managers It will also help our customers optimize their designs. Based on their professional experience, they can provide practical support for their customers. This is a great service we provide. Second, with the support of our application development managers, we also provide very detailed data to our customers. Before we sell the materials, we will conduct a detailed measurement - electrical performance measurement, in a wide range of frequency and temperature conditions. The electrical performance measurement data, as well as providing a very detailed processing guide, will help our customers get the circuit they want through the processing of the board factory. Our technical support center is open to customers, where customers can choose the materials they want to use, the thickness they want to use, and apply the material performance information obtained from them to their designs. This service is also widely available to us. Customers love it. When we sell materials, or when our materials are applied to their designs by customers, our support for customers (not ended, but can be seen) has just begun.
In addition to the pre-sales services provided by our Application Development Manager (ADM), we also have a global team of Technical Support Engineers (TSEs) who work with our board customers to guide them to end-customer applications at superior cost. Processing our materials and achieving the highest yields, in fact we have a wealth of resources to help our customers know that using our materials can achieve the performance they expect.
5. We see from the sales area performance ratio distribution map that the Asian market accounted for 69%, and how much is the business contribution in China? Based on the consideration of setting up an Asian testing center in Suzhou, China instead of Beishangguang or other big cities? What is the product sales strategy of Rogers in China in 2018?
Roger: Asia's regional demand and sales are very high. We did not separate China's sales from Asia when reporting our results, but you can think of the proportion of China's business volume is a big number, Asia The business contribution is 69% of the world. China is a very important market for us. Many board manufacturers are rooted in this, and many design work is also concentrated here. When we talk about why we put the test center in Suzhou, we mainly use our production base in Suzhou according to local conditions. We have two large factories in Suzhou. We hope to make good use of the resources and capabilities of the two factories. At the Suzhou factory, our experts in material design, production and testing gathered together and their joint efforts will help us solve problems faster. In addition, we also have a wide range of resources throughout China. For example, in the R&D bases of the end customers you mentioned (Northern China), we have application development managers and technical support engineers nearby. We can invest more time. To understand customer needs and help them solve problems.
6. As a senior industry employee who has worked in the field of materials for more than ten years, please summarize the points that customers value in the procurement process. What kind of professionalism does a material company want to be a big and strong employee in the market?
Roger: I have the privilege of working in companies in the field of advanced materials. Customers have a wide range of concerns when purchasing products. I think there are important points of common concern. First, when we talk about advanced materials and high-performance materials, the first thing that matters is reliability. Customers need to know for sure that the performance of our materials in real-world applications is as good as the ones we quoted at the time of sale. Customers need to trust the characteristics of the materials we sell – the actual application and the nominal value always match, so I think An important factor for customers to consider first is reliability.
The second is a reliable supply that is easily available. We need to ensure that when customers need materials, they are given the required number of products so that they can do their own production. Reliability and reliable availability are critical.
The next thing to talk about is not applicable to all material suppliers, but for Rogers, which pays attention to advanced special materials, customers expect us to continue to innovate. They need to know that when their design goes to the next stage, we will have the right Product solutions are available, and they will seek a company that continues to invest in R&D like us, with innovation to match their technological evolution.
Regarding the characteristics of people, from the perspective of treating customers and the team that I have the privilege of leading, there are many different qualities. I think there are a few key points. One of the qualities I expect my employees to have is integrity. Integrity covers many aspects, such as getting results in the right way – and this is Rogers' core values. People make and keep promises, have the ability to build trust with partners, colleagues and customers, and act in a trustworthy way. . Second, especially as an employee of the marketing department, we need to be customer-oriented. People sometimes forget the fact that as a company, if we leave the customer, we will cease to exist. So employees need to invest time to understand the needs of their customers, and why there is such a need, which will help you become the most "customer spokesperson" within the company.
In summary, the employee trait I am looking for is an honest and strong customer-oriented mindset.
About Rogers
Rogers is a globally operating company based in the United States with a history of more than 180 years and an innovative spirit. The company has three business divisions. The commonality of these business divisions lies in their concern for the complex problems of their customers. Over the years, they are committed to working with customers from all walks of life at the technical level to understand the needs of customers and provide them with highly tailored designs. s solution. The Advanced Interconnect Solutions Group is a global leader in advanced high frequency laminates and is committed to the global trend of advanced connectivity and mobility.
Electric Cable can be divided into building wires and flexible cables
Building wires can also be divided into three types according to the hardness of conductors.
H05V-U/H07V-U voltage class 300/500 or 450/750V. It is the most commonly used connection line for household wiring, mainly used for power supply, lighting, sockets, air conditioners and other daily household lines
H05V-R/H07V-R voltage grade is 450/750V, which can be used for home lighting lines. It is good to use when the wiring is soft and the circuit turns too much, which is convenient for electricians to wear pipes.
H05V-K/H07V-K voltage class 300/500V or 450/750V household decoration is generally not used, and it is suitable for flexible installation sites with strict requirements, such as electrical control cabinets, distribution boxes and various low-voltage electrical equipment.
What is a flexible copper cable?
Copper flexible cables are commonly used to connect portable equipment and appliances. Their flexibility allows them to withstand the movements or vibrations present in a particular application.Flexible copper cables are made from multiple strands of fine copper wire. The conductor is made of normal annealed copper of category 4 and 5. The cable has more than 6 different coloured cores. The insulation and sheath material must have the usual electrical and physical properties. Flexible copper wire is also soft, oil resistant, low temperature resistant and flame retardant.
Construction
Conductor: Multistrand copper wireInsulation: PVC
Sheath: PVC
Associated voltage: 450/750V
Jacket colour: black, grey, white
Applications and features.
Power cables are suitable for use in wet and dry areas, conduits, pipes, slots, trays, antennas supported by messengers, and where excellent electrical performance is required. These cables are capable of continuous operation at conductor temperatures up to 90°C (normal operation in wet and dry locations), 130°C (emergency overload) and 105°C (short circuit conditions). 1/0 AWG and larger are rated for CT use.Household Electrical Wire,Household Application Copper Wire,House Wring Electric Wire,House Building Electric Wires
Ruitian Cable CO.,LTD. , https://www.hbruitiancable.com