Security Channels Transform the Smart Home's Awkwardness and Pain

Nearly 20% of smart home starters who have been in contact with the old Xue in the past two years are such a group of people who do traditional security monitoring. As the security industry's threshold is getting lower and lower, and more and more people are doing it, coupled with the impact of e-commerce channels, profits are getting thinner and thinner, so we must find new outlets as soon as possible. This group of people think of the transformation thinking of upgrading to do long-term development, coupled with the feeling that smart home is a big direction, and now the hands of doing well is also good, just happens to have some customers in the smart home demand, so I hope to bring Try to do it.

Looking back, the smart home business of this group seems to be less clear than it seems. When I saw one by one full of enthusiasm for the smart home industry, but it was time to go back to the battlefield, to tell the truth, I really do not feel good. Of course, there are many successful examples of security channel transformation. Then, what are the reasons for their success? Can they be imitated?

Looking at the successful transition of smart homes, I should not call this group of agents or channel distributors. It is more like an integrator or engineering firm we are seeing now. What are integrators doing? It is the integration of multi-vendor products to do engineering projects. The crowd is very smart. They will contact manufacturers through various channels and use various means to sneak to get prices. This group of people does play a very important role in the smart home industry. Their general operating costs will be relatively high, regardless of price or labor costs, but they can also be made at high prices, and can be found everywhere in the smart home market. Foraging, get a generous return.

But the fact is that what we see more is an unsuccessful transformation. The idea of ​​more security channel providers doing smart home business is: Now customers have the needs in this area, and they introduce them with introductions. Some people buy, and others sell. This is the situation that old Xue is very reluctant to see. Is the smart home market the same as the traditional security surveillance engineering market? Is this part of people doing smart homes wholeheartedly? If it is to take a try and do it, then I will say whether it is normal or not.

So, security channel transformation smart home, in the end how to do it would be better? Lao Xue has several suggestions:

1. Independently develop smart home business. There is a big difference between smart home and traditional security industry. Try not to put two businesses together. Even if you do not establish an independent marketing team, you should have someone to take charge of this business.

2. Select smart home products as close as possible to existing marketing channels. The security industry covers a wide range of products and thousands of products. If you choose the price and function of smart home products close to existing products, you can use the marketing advantages of existing channels as much as possible to achieve a multiplier effect.

3. Establish an experience hall. Smart homes are relatively new industries. In all kinds of marketing methods, establishing an experience hall is the best and most intuitive way. If conditions permit, try to establish an experience hall.

4, business philosophy transformation. Traditional security channel providers, in fact, can also be positioned as: product sales, sales of products as the core concept. In the smart home industry, we are more willing to position it as a service industry. We must not only sell smart devices to customers, but also work hard to provide after-sale services and follow-up charges.

The development of any industry must undergo a parabolic process. The security industry as a whole is declining, and the smart home industry is in a period of rapid eruption. Transformation is an inevitable choice. Although this road is full of thorns, we all have to insist on moving forward. Whoever says that the next success will not be you?

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Wise old Lao Xue: Entrepreneurs who have struggled for a long time in the smart home market want to share their experiences and ideas and make more like-minded friends. WeChat: znjjxue.

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