According to relevant data, after the LCD TV shipments of Taiwanese manufacturers suffered the largest continuous decline in history in the first quarter of 2018, they are expected to increase by 5.15% to 6.94 million units in the second quarter of 2018. The continuous decline in the first quarter was mainly due to seasonal off-season effects and high customer inventory levels.
The proportion of Taiwan’s LCD TV shipments to the North American market was at a historical low in the first quarter, lagging behind the Asian and European markets. However, the proportion of shipments to North America in the second quarter may rise again.
Although the Asian market was the largest export market for Taiwan’s LCD TV shipments in the first quarter, this achievement was not driven by the purchase of LCD TVs by Chinese customers. The performance is poor. On the contrary, the increase in the shipment ratio in Asia was mainly due to the increase in shipments of private-label products provided by TPV Holdings and Foxconn Electronics to Sharp.
The proportion of Taiwanese manufacturers' private label TV shipments in the first quarter of 2018 was as high as 36.6%, and it is expected to reach nearly 40% in the second quarter.
The combined shipment share of Taiwan’s top two suppliers, TPV Technology and Foxconn, in Taiwan’s TV shipments declined in the first quarter of 2018, indicating that the two companies suffered a high consecutive decline in shipments this quarter It is below the industry average. Thanks to Xiaomi’s orders, Ruixuan Technology, the third largest supplier, performed better in the first quarter.
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