The ancient town in April is full of spring and vitality. Seven kilometers of lighting and a street of merchants gathered, the rooms of major star hotels have already been booked. From China to Europe and the Middle East, the world's authoritative lighting media and lighting buyers are now eyeing the South China town, excitedly waiting for the first light show held here a week later.
In the field of lighting industry, Guzhen has built China Guzhen International Lighting Fair into one of the Asian brand professional exhibitions. Since the beginning of this year, Guzhen has been eager to make the exhibition of Guzhen Lights Exhibition the largest and most professional lighting accessories exhibition in China and even in the world. From the Light Fair, the Green Expo to the Light Show, with a mature and vibrant exhibition, the ancient town of Dengdu is able to continue to confidently “lead the trend and illuminate the worldâ€.
â—Ž large scale
The exhibition area is over 20,000 square meters. The standard booth has more than 600 booths.
The city's largest light-matching city --- Guzhen Lights Lighting Accessories City, is now showing a busy scene. The footsteps of the first lamp with the opening curtain are getting closer and closer, and the final exhibition is being carried out in the lighting accessories city. The light distribution companies participating in the light show frequently traveled between the lighting accessories city and the factory, trying to show the show with the best posture.
All the preparatory work before the current light show exhibition seems to be more intense and busy than the previous years. This is not only because this is the first light exhibition held in Guzhen, but also in the scale of this year's lamp distribution exhibition: the first exhibition of the ancient town lamp exhibition has an exhibition area of ​​more than 20,000 square meters, and the standard booth has more than 600. As one of the co-organizers, the largest lighting city in the ancient town of Lights Lighting Accessories City also took over the investment mission of 200 booths, and these booths were quickly subscribed.
The exhibitors of the exhibition also have full confidence in the first Guzhen Lighting Exhibition. Among them, Changyuan Die Casting, Hengyi Glass, Egyptian Asfa Crystal, Shenzhen Getian Optoelectronics, etc. Dengdu Lighting Accessories City, Cao Er Changan Electronic Lights City, World Lighting Times and other groups participated in the exhibition.
According to statistics, as of March 31, the enrollment rate of the first lamp exhibition has reached 100%. There were 330 exhibiting companies and 574 booths scheduled for the exhibition. The regional structure of the exhibitors was reasonable. The participating companies in the city accounted for 85.1%, of which 78.2% were in the town, 6.9% outside the town, 12.5% ​​in the province and 2.4% in the province.
With the exhibition of the light exhibition, the ancient town of Spring and Autumn has already had a major exhibition, which coincides with the Spring and Autumn Canton Fair, which greatly enhances the attraction of the Guzhen Light Show to domestic and foreign merchants.
Wei Jiajun, deputy general manager of Dengdu Exhibition (Zhongshan) Co., Ltd. said that with the high concentration of industrial clusters, the matching lighting accessories industry is becoming more and more mature, and the degree of specialization is increasing. At present, there are more than 5,000 lighting accessories manufacturers in the ancient town and surrounding areas. There are 10 large-scale lighting accessories market in the town, and the annual turnover of lighting accessories exceeds 20 billion yuan. Wei Jiajun introduced, "The ancient town has already appeared in the special supporting industries of lighting fittings, electrical components, light sources, special materials, processing equipment, etc. They have cooperated with the finished assembly enterprises and cooperated closely to make the Guzhen lighting industry cluster form a long and sound lighting industry. The manufacture of the chain has also made Guzhen a research and development center and procurement center for lighting accessories."
According to Wei Jiajun, the lighting company in Guzhen is the main force of the light exhibition. In addition to the major accessories market in the ancient town, there are dozens of lighting companies from Dongguan, Shenzhen, Zhejiang, Jiangsu and other participating companies. In addition, this year, Guzhen also contacted several European chambers of commerce through Sannoway Foreign Exhibition Co., Ltd., and plans to organize more than a dozen foreign companies to participate.
â—ŽMulti-features
Six characteristics of writing lights with the new trend of the industry
After successfully operating the two major brand events of "Light Expo" and "Green Expo", this year, the ancient town once again attracted the attention of the industry, and fully organized the largest lighting accessories exhibition in China, and at the same time put into operation the largest lighting accessories market in China.
From the Light Fair, the Green Expo to the Light Show, with a mature and vibrant exhibition, the ancient town has repeatedly seized the commanding heights of the industry and led the new trend of the industry. Although it is the first session, this light exhibition also inherits the characteristics of the exhibition economy of the ancient town. The six characteristics that it highlights also write a new trend in the lighting industry from a new height.
According to reports, the first feature of this year's lamp exhibition is the variety of products on display. The products exhibited at the Light Show Exhibition cover all the spare parts required for the lighting and lighting industry, such as hardware, glass, plastic, crystal, ceramics, etc., as well as light sources and electronic accessories for the lighting industry. At the same time, other production equipment, logistics, packaging and printing, media, technical services and other supporting industries also made a high-profile appearance.
The second characteristic is that the degree of specialization is quite high. This light exhibition has a hardware hall, an electronic hall, a light source hall, a glass, a crystal, a ceramics hall, etc., and is divided into exhibitions, and strives to show a professional lighting exhibition to the merchants.
The third feature is that the 1F production equipment exhibition area has been approved in advance, and 14 companies have made a large-scale appearance, including production and processing equipment and testing instruments, representing advanced productivity, showing that the lighting and lighting industry is gradually becoming labor-intensive, mechanized and technological. The process of progress.
The fourth feature is that electronic and electrical component manufacturers are committed to developing LED-based accessories, demonstrating the most advanced LED technology and leading the development of the industry. As the town party secretary of the town of Yu Xibin said, the ancient town is the capital of China's lighting industry, the advantage is the lighting manufacturing and sales market. Guzhen wants to make LED new light source and lighting combination tighter, which is the direction of Zhongshan's development of LED industry.
The fifth feature is the sheer size. With an exhibition area of ​​20,000 square meters, it has brought together high-quality enterprises in the industry and attracted more than 330 companies to participate. In order to further display the corporate image and strength, and attract the attention of professional audiences, 27 companies such as Divided Digital Optoelectronics, Yihe Lighting Appliances, Yilin Glass Technology, Hexing Hardware, Yuefeng Lighting, etc. are enthusiastic, all of which are large-scale The booth was unveiled.
The sixth feature is the participation in the accessories market. The lighting and lighting accessories city, Cao Er Changan electronic light distribution city, World Lighting Times and other groups participated in the exhibition. The number of enterprises reached more than 160, which further enhanced the scale, grade and influence of this year's lamp exhibition, and enhanced the participation. Business and merchants' confidence in the lighting accessories industry and the first lighting exhibition.
â—Ž heavy service
Various exhibition services are more user-friendly
A successful world-class exhibition, in addition to excellent facilities, more importantly, requires good software services. In order to achieve the goal of building the world's largest and most professional lighting accessories exhibition, the first lighting exhibition is very focused on providing humanized services for customers.
It is understood that the organizing committee of this year's lighting exhibition specially arranged a recruitment team of 10 people, which is responsible for organizing the customer database of the light fair and tracking the service light distribution enterprises. At the same time, they also actively collect meeting information including hotels, restaurants, transportation, etc., and continue to provide value-added services, such as online pre-registration, special hotels, logistics facilities, free shuttle buses, etc.; and organize relevant service information, prepare "Exhibitor Manual Prints such as "Guide to Visit" provide convenience for exhibitors and professional buyers. The cooperation between the Light Expo and the Electronics College of Zhongshan University in the temporary staff has been carried out for five years with satisfactory results. At present, the Light Distribution Exhibition Preparatory Committee has developed a recruitment plan and communicated with the other leaders, and will select excellent students to participate in the exhibition site service work. At the same time, a group of students will be recruited to participate in the service work in the Guzhen Senior High School to cultivate the love of the lighting culture in the ancient town.
In addition to the service work of the exhibition itself, Guzhen is also committed to providing more value-added services beyond the exhibition.
For example, with the continuous growth of many exhibition brands in Guzhen, the construction of exhibition websites matching with them has become increasingly mature. Since the operation of the China Light Expo and the Lights Light Distribution Network, which was built for the Light Expo and the Lights Exhibition, it has built a broad network promotion and marketing platform for the majority of lighting and accessories companies since its operation at the end of last year.
According to reports, China Lights Network and Lights Light Distribution Network was developed by Light City Exhibition (Zhongshan) Co., Ltd. in conjunction with Zhongshan Fast-track Network Co., Ltd. At present, there are more than 350 enterprises participating in the first exhibition of lighting accessories and production equipment in Guzhen. These enterprises can register for free on the lamp and online, and publish the relevant product information of the company on their own webpage.
If the merchant feels that it is not new enough to put the enterprise information on the website, the new three-dimensional simulation map of the light distribution network can meet the higher requirements of the majority of lighting companies. Enterprises can register on the 3D map website, through map location, not only the location and basic information can be clearly displayed, but also the surrounding information is clear.
It is understood that at the first light exhibition held on April 20th, the printed version of the three-dimensional light guide shopping map will be distributed to exhibitors, buyers and other admissions personnel, three-dimensional image for the light distribution enterprises and buyers.
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