The United Nations Climate Conference in Copenhagen is just around the corner. The State Council executive meeting decided recently that “by 2020, the carbon dioxide emissions per unit of GDP will fall by 40%-45% compared with 2005â€, and the concept of energy conservation and emission reduction has become more and more popular. As the vanguard of new energy applications, the LED industry is entering an explosive development stage.
However, the bright prospects are difficult to hide the dilemma faced by the domestic LED industry: the upstream chip field is monopolized by international giants, and local enterprises are concentrated in the downstream low-profit packaging and assembly fields, and the repeated construction is serious. In addition, the lack of standards in the industry is a major hidden danger that restricts the development of China's LED industry. Wang Dianzhen, the former chairman of Skyworth Group and the president of Shenzhen LED Industry Association, accepted the author's interview and urged that the integration of the industry chain must be strengthened. The industry “brings the world and embraces the development of the groupâ€.
LED leads the development of three major industries. Because LED has the advantage of energy saving and emission reduction, under a series of policy escorts, the market demand is huge. Zhao Jun, general manager of Huaqiang Electronic World Co., told the author that the driving force for the development of the LED industry comes from three aspects: outdoor lighting, display and automotive lighting.
In the field of lighting, at the end of last year, the Ministry of Science and Technology and the Ministry of Finance launched the “Ten Cities and Ten Thousand Miles†plan, and plans to promote more than 300,000 LED municipal lighting fixtures in 10-20 cities by 2010. According to Zhao Jun, LED lighting applications, in addition to street lights, a large number of outdoor engineering projects, large-scale activities, etc., also have a large demand for LED. The Beijing Olympic Games alone contributed 5 billion yuan to the LED industry, and the Shanghai World Expo's investment in LEDs was as high as 1 billion yuan. In addition, Guangzhou Asian Games, Shenzhen Universiade and other projects will provide a broad space for LED development. It is expected that in 2015, LED's market share in China's lighting market will reach 20%, driving the industry to reach 500 billion yuan, becoming the top three in the global LED market.
In the field of automotive lamp applications, LEDs are also promising. Japan’s Nichia Chemical Co., Ltd. and chief operating officer, Tasaki, said that Nichia is preparing to enter the Chinese automotive LED lighting market and will open a new factory in the near future. Tian Qideng pointed out that LED will be the focus of future automotive lighting development, and the annual sales of automotive LEDs will be doubled in the next 10 years.
In the field of displays, the rise of the LED display market has also rapidly boosted the demand for the LED industry. According to industry estimates, if the LEDTV market share can be smoothly increased from 3% to 10% in 2009, it is estimated that the total global LED production capacity must be expanded by three times.
From a geographical perspective, Shenzhen is at the forefront of the development of the LED industry. Wang Dianxi told the author that the Shenzhen LED industry began in the early 1990s. Now, there are more than 900 LED companies in Shenzhen, accounting for one-third of the country. In 2008, the scale of Shenzhen's LED industry has reached 20 billion yuan. That is, last year, the Shenzhen Municipal Government took the LED industry as a strategic development industry and introduced a number of documents to promote the development of LED and semiconductor lighting industry in Shenzhen.
Three short boards become domestic LED bottlenecks Although the development of China's LED industry is gratifying, behind the rapid development, the shortcomings facing China's LED industry are also becoming increasingly prominent.
Lu Qin, an analyst at Century Securities, pointed out that the LED industry has a wide range of upstream and downstream links. Upstream products are extremely difficult, high-difficult, high-input, and high-risk, while the barriers to entry in the middle and lower reaches are low and lack core technology. LED epitaxial wafers and chips account for about 70% of the industry's profits, LED packaging accounts for about 10%-20%, LED applications account for about 10%-20%. From the perspective of the global LED industry, US and Japanese companies have technology and equipment. Monopolistic advantages, European companies have strong advantages in the field of applied technology. China's Taiwan region and the mainland mainly focus on the development of packaging and assembly, production ranks first in the world, and output value ranks second in the world.
Zhao Jun told the author that there are three major development bottlenecks in China's LED industry: First, there is a big gap between the core technologies (mainly chip manufacturing) and foreign giants. The main patents are in the hands of international giants such as GE and PHLIPS. Secondly, the industry The overall level is low, mainly concentrated in the downstream packaging and assembly of low profit margins, and does not establish its own standards and testing systems; finally, the low level of blind investment is serious and prone to vicious competition.
"Only from the supporting links, the auxiliary materials used in China's LED enterprises, such as silica gel, patch silver paste, solder paste, etc., are basically imported, some special test instruments for LED, some production tools, also Relying on imports. Obviously, we need to make up classes in these areas." Zhao Jun pointed out.
Shenzhen took the lead in testing the water to "enclose the group" to integrate the industrial chain. Recently, CREE announced that it will build a chip factory in Huizhou, Simeleds set up a chip factory in Nanhai, and Epistar set up a chip factory in Dalian. Nichia said that it will set up a factory in China as soon as possible. Global industry giants have entered the Chinese LED upstream chip industry. At the same time, talent shortage is one of the most prominent problems in China's LED industry. The entry of international giants will further aggravate the shortage of talents.
In the face of competition from international LED giants, China's local LED companies have already felt the pressure. Wang Dianzhen called for the LED industry, which has broad prospects and high technical requirements, to “build the world and embrace the development of the groupâ€. The key to the development of the group is to integrate the industrial chain. On the one hand, we must develop to the upstream of the industrial chain, strengthen the cooperation between domestic chip companies and promote technology exchange; on the other hand, we must develop downstream of the industrial chain, pay attention to the development of landscape design and creative design; The supporting service industry and improve the supply chain. Of course, setting industry standards as soon as possible is even more important.
A few days ago, China's first LED international procurement trading center settled in Huaqiang North, marking an important step in Shenzhen's industrial chain integration. According to Zhao Jun, as an industrial chain integration platform, the trading center is not only a display and trading center for LED products and brands; it is also a research and development center for LED technology and talents; in addition, the center is also a window for the Chinese LED industry to enter the international market. . After the establishment of the center, Shenzhen will be the base, effectively integrate domestic and international LED high-quality technology products and even the entire industry chain, and strengthen the development of Shenzhen LED industry by establishing a permanent product trading and display platform.
The author of this newspaper Gao Lingyun market linkage
At the end of the LED heating market, the tablet market entered December, and color TV companies have already prepared home-watching products for the final piece of cake this year. Following the launch of the LED TV LE700A series in August, Sharp released three new series of 12 LCD TVs including LED LCD TV LX710A series in Beijing last weekend. Previously, Toshiba also released LEDs to hit the market at the end of the year to reverse the trend. The author also learned from domestic color TV enterprises that their LED products have been prepared for price reduction promotion, and the focus of manufacturers' competition is toward the full transfer of LEDs.
Sharp China executives said that LED TV will be the main focus of Sharp in the future, and it is expected that the share of LED TV in the entire flat-panel TV market will rise from 3% in 2009 to 53% in 2014 in the next five years. "According to statistics, LED TV's current recognition in China has reached 81%. In 2010, China's flat-panel TV competition will be the competition of LED TV." Lu Jianbo, deputy secretary-general of China Electronics Chamber of Commerce, said that LED backlight technology has a market share in LCD panels. It will increase by 30% in three years. By 2010, the sales of LED LCD TVs in China will reach 4 million units.
However, the bright prospects are difficult to hide the dilemma faced by the domestic LED industry: the upstream chip field is monopolized by international giants, and local enterprises are concentrated in the downstream low-profit packaging and assembly fields, and the repeated construction is serious. In addition, the lack of standards in the industry is a major hidden danger that restricts the development of China's LED industry. Wang Dianzhen, the former chairman of Skyworth Group and the president of Shenzhen LED Industry Association, accepted the author's interview and urged that the integration of the industry chain must be strengthened. The industry “brings the world and embraces the development of the groupâ€.
LED leads the development of three major industries. Because LED has the advantage of energy saving and emission reduction, under a series of policy escorts, the market demand is huge. Zhao Jun, general manager of Huaqiang Electronic World Co., told the author that the driving force for the development of the LED industry comes from three aspects: outdoor lighting, display and automotive lighting.
In the field of lighting, at the end of last year, the Ministry of Science and Technology and the Ministry of Finance launched the “Ten Cities and Ten Thousand Miles†plan, and plans to promote more than 300,000 LED municipal lighting fixtures in 10-20 cities by 2010. According to Zhao Jun, LED lighting applications, in addition to street lights, a large number of outdoor engineering projects, large-scale activities, etc., also have a large demand for LED. The Beijing Olympic Games alone contributed 5 billion yuan to the LED industry, and the Shanghai World Expo's investment in LEDs was as high as 1 billion yuan. In addition, Guangzhou Asian Games, Shenzhen Universiade and other projects will provide a broad space for LED development. It is expected that in 2015, LED's market share in China's lighting market will reach 20%, driving the industry to reach 500 billion yuan, becoming the top three in the global LED market.
In the field of automotive lamp applications, LEDs are also promising. Japan’s Nichia Chemical Co., Ltd. and chief operating officer, Tasaki, said that Nichia is preparing to enter the Chinese automotive LED lighting market and will open a new factory in the near future. Tian Qideng pointed out that LED will be the focus of future automotive lighting development, and the annual sales of automotive LEDs will be doubled in the next 10 years.
In the field of displays, the rise of the LED display market has also rapidly boosted the demand for the LED industry. According to industry estimates, if the LEDTV market share can be smoothly increased from 3% to 10% in 2009, it is estimated that the total global LED production capacity must be expanded by three times.
From a geographical perspective, Shenzhen is at the forefront of the development of the LED industry. Wang Dianxi told the author that the Shenzhen LED industry began in the early 1990s. Now, there are more than 900 LED companies in Shenzhen, accounting for one-third of the country. In 2008, the scale of Shenzhen's LED industry has reached 20 billion yuan. That is, last year, the Shenzhen Municipal Government took the LED industry as a strategic development industry and introduced a number of documents to promote the development of LED and semiconductor lighting industry in Shenzhen.
Three short boards become domestic LED bottlenecks Although the development of China's LED industry is gratifying, behind the rapid development, the shortcomings facing China's LED industry are also becoming increasingly prominent.
Lu Qin, an analyst at Century Securities, pointed out that the LED industry has a wide range of upstream and downstream links. Upstream products are extremely difficult, high-difficult, high-input, and high-risk, while the barriers to entry in the middle and lower reaches are low and lack core technology. LED epitaxial wafers and chips account for about 70% of the industry's profits, LED packaging accounts for about 10%-20%, LED applications account for about 10%-20%. From the perspective of the global LED industry, US and Japanese companies have technology and equipment. Monopolistic advantages, European companies have strong advantages in the field of applied technology. China's Taiwan region and the mainland mainly focus on the development of packaging and assembly, production ranks first in the world, and output value ranks second in the world.
Zhao Jun told the author that there are three major development bottlenecks in China's LED industry: First, there is a big gap between the core technologies (mainly chip manufacturing) and foreign giants. The main patents are in the hands of international giants such as GE and PHLIPS. Secondly, the industry The overall level is low, mainly concentrated in the downstream packaging and assembly of low profit margins, and does not establish its own standards and testing systems; finally, the low level of blind investment is serious and prone to vicious competition.
"Only from the supporting links, the auxiliary materials used in China's LED enterprises, such as silica gel, patch silver paste, solder paste, etc., are basically imported, some special test instruments for LED, some production tools, also Relying on imports. Obviously, we need to make up classes in these areas." Zhao Jun pointed out.
Shenzhen took the lead in testing the water to "enclose the group" to integrate the industrial chain. Recently, CREE announced that it will build a chip factory in Huizhou, Simeleds set up a chip factory in Nanhai, and Epistar set up a chip factory in Dalian. Nichia said that it will set up a factory in China as soon as possible. Global industry giants have entered the Chinese LED upstream chip industry. At the same time, talent shortage is one of the most prominent problems in China's LED industry. The entry of international giants will further aggravate the shortage of talents.
In the face of competition from international LED giants, China's local LED companies have already felt the pressure. Wang Dianzhen called for the LED industry, which has broad prospects and high technical requirements, to “build the world and embrace the development of the groupâ€. The key to the development of the group is to integrate the industrial chain. On the one hand, we must develop to the upstream of the industrial chain, strengthen the cooperation between domestic chip companies and promote technology exchange; on the other hand, we must develop downstream of the industrial chain, pay attention to the development of landscape design and creative design; The supporting service industry and improve the supply chain. Of course, setting industry standards as soon as possible is even more important.
A few days ago, China's first LED international procurement trading center settled in Huaqiang North, marking an important step in Shenzhen's industrial chain integration. According to Zhao Jun, as an industrial chain integration platform, the trading center is not only a display and trading center for LED products and brands; it is also a research and development center for LED technology and talents; in addition, the center is also a window for the Chinese LED industry to enter the international market. . After the establishment of the center, Shenzhen will be the base, effectively integrate domestic and international LED high-quality technology products and even the entire industry chain, and strengthen the development of Shenzhen LED industry by establishing a permanent product trading and display platform.
The author of this newspaper Gao Lingyun market linkage
At the end of the LED heating market, the tablet market entered December, and color TV companies have already prepared home-watching products for the final piece of cake this year. Following the launch of the LED TV LE700A series in August, Sharp released three new series of 12 LCD TVs including LED LCD TV LX710A series in Beijing last weekend. Previously, Toshiba also released LEDs to hit the market at the end of the year to reverse the trend. The author also learned from domestic color TV enterprises that their LED products have been prepared for price reduction promotion, and the focus of manufacturers' competition is toward the full transfer of LEDs.
Sharp China executives said that LED TV will be the main focus of Sharp in the future, and it is expected that the share of LED TV in the entire flat-panel TV market will rise from 3% in 2009 to 53% in 2014 in the next five years. "According to statistics, LED TV's current recognition in China has reached 81%. In 2010, China's flat-panel TV competition will be the competition of LED TV." Lu Jianbo, deputy secretary-general of China Electronics Chamber of Commerce, said that LED backlight technology has a market share in LCD panels. It will increase by 30% in three years. By 2010, the sales of LED LCD TVs in China will reach 4 million units.
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