In January this year, the famous cruise company Princess Cruises officially launched the “Ocean Badgeâ€, a small device that can be used as a passenger’s digital identity. Since then, travel hotspots for tourism have increased by 44% a year in the media.
The report shows that in addition to the increase in media reporting on VR, VR is also attracting consumers. In the 2016 holiday season, sales of VR equipment have increased eightfold. The hotel industry has also begun to be interested: In the past six months, the eight major hotel chains have been trying to provide guests with VR experience.
However, VR technology is unfavorable to other people in the tourism industry. In the first quarter of this year, the online car rental rate dropped by 14%. It seems that Uber is starting to decline. Other tourism trends are also seriously affecting the car rental industry.
In the first quarter, international flights to and from the United States decreased by 6%, so people reduced their demand for cars. In addition, as ticket prices rise all the way, more families may choose to drive by themselves, and they generally have cars in their homes. In addition, the popularity of one-stop destinations such as cruise ships and resorts also reduces car rental demand.
In the week of January 6, online flight bookings increased by more than 20%. From January 27 to February 17, bookings stagnated. Bookings for flights in March seemed to remain stable, so the overall growth in the first quarter was 3.5%.
Tourism is a major hot topic for social media. There are about 14 million mentions per month, which is 17% higher than the heat added by Justin Bieber, Katy Perry and Taylor Swift.
Adobe’s survey report was based on more than 16 billion visits to the most representative major travel websites in the United States in the first quarter.
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