As more products than smartphones and tablets use touch screens, especially notebook computers, global shipments of touch screen panels will double from 2012 to 2016, rising to nearly 3 billion. According to the IHS DisplayBank's touch screen industry analysis report, the shipment of touch screen panels will increase from 1.3 billion in 2012 to 2.8 billion in 2016. Shipments this year will increase by 34% to 1.8 billion. Penetration into markets other than smartphones and tablets will drive the growth of the touch screen industry. Although the demand so far is still mainly concentrated in the field of smartphones and tablets, the sales of touch screens in other fields are expected to increase substantially in the next few years, especially in the field of notebook computers.
Overall, the penetration rate of touch screens in 14 products will continue to rise before 2016. In addition to smartphones, tablets, notebooks, and PCs, LCD monitors, digital cameras, portable navigation devices, portable media players, portable game products, automobiles, e-book readers, video cameras, digital photo frames, and portable DVD players also have markets There are opportunities. Although the size of these markets varies widely, some are still very small, but their combined growth will drive the rapid expansion of the touch screen market in the next few years.
Notebook touch
In the short term, notebooks are a key growth driver for touch screens. In 2016, global shipments of touch-screen notebooks will jump from 4.6 million units in 2012 to 78 million units. If you look at the display area, the proportion of notebooks in global touch screen shipments will rise from 2% to 12% over the same period. The prices of touch-screen notebooks also show an overall downward trend, and the prices of mainstream home notebooks have become more easily accepted by consumers. The price of a hot-selling model of ASUS in the mainland market has dropped to 700 US dollars.
In addition to falling prices, the shape design of the notebook is also constantly changing to suit the needs of touch technology. In addition to the traditional clamshell design, new styles are emerging, including detachable, sliding, folding, and flipping. And rotating.
The leader in touch
Projected capacitor technology continues to expand its dominant position in the market. It is expected that 96% of touch screens will adopt this technology in 2016, compared with 79% in 2012.
From the perspective of brands and manufacturers, Asus Taiwan has a first-mover advantage in the touch screen notebook market, ranking first in the first quarter, while Atmel was the number one supplier of touch controller integrated circuits in the United States in the first quarter. Among the touch screen panel suppliers in mainland China and Taiwan, TPK ranked first in 2012 and Shenghua Technology ranked second, with operating income far ahead of other manufacturers. Iljin Display is the largest supplier of touch screen panels in South Korea.
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