Electronic enthusiasts eight o'clock in the morning: Tablet PCs have been recognized as the industry's sunset industry, but the tablet market is not completely "dead." According to the latest news from the media, in the context of shrinking overall market, the tablet market has undergone some new changes, and the products are going to be high-end, mainly to meet the enterprise market. Ordinary tablet PCs will gradually be abandoned by manufacturers.
According to sources quoted by the Taiwan Electronics Times recently, in the second half of 2017, the global tablet market will continue to be weak, and manufacturers' shipments will be affected.
According to sources, in the face of the shrinking tablet market, many manufacturers are already planning adjustment strategies. They are almost busy launching high-end tablets. The products are equipped with high-resolution display, narrow frame design, and keep networking. In terms of state, the power consumption and endurance indicators of these high-end tablets will also be higher than in the past.
It is said that the remaining tablet PC manufacturers hope to maintain market competitiveness through high-end products.
In the past two or three years, the tablet market has been shrinking continuously. According to statistics in the first quarter, global shipments fell by 12.4% year-on-year, and it fell by 30.8% compared with the fourth quarter of last year.
According to sources, in the first quarter of the global production of tablet PCs, Samsung Electronics ranked first, with a share of 19%, Foxconn Group accounted for 16% (including tablets for multiple brands), Compal Computer accounted for 13% Huawei company accounted for 6%.
The Surface Pro developed by Microsoft has invented the two-in-one commercial hybrid tablet market. Apple, Google (microblogging), Samsung Electronics and a large number of PC manufacturers have imitated Microsoft's products. In this market segment, Foxconn Group's production share was 35% in the first quarter, ranking first (mainly from Apple iPad Pro orders), and Heshuo Technology accounted for 25% (the company's main OEM Microsoft Surface tablet products) ), Samsung Electronics accounted for 10%.
Previously, Asustek Computer Co., Ltd. also reorganized its business. It is said that the company has withdrawn from the ordinary consumer tablet business and will focus on high-end products such as commercial tablets.
Although the market share is not high, Microsoft is also one of the most influential tablet manufacturers in the world. According to previous reports from the US media, Microsoft has also adjusted its tablet business and will gradually withdraw from the Surface tablet series for ordinary consumers. In the future, it will only produce high-end tablets that focus on the enterprise market.
Previously, Microsoft continued to launch a high-priced commercial desktop machine Surface Studio in the enterprise commercial market. Then Apple followed Microsoft's ideas and first launched a very luxurious commercial desktop machine iMac Pro. Will be listed for sale.
Tablet PCs have become a recognized transitional market under the squeezing of large-screen phones and ultra-light notebooks, with tablet PCs rapidly falling in the personal and home markets. The smartphone with a screen of 6 inches has replaced most of the functions of the tablet. At the same time, the popularity of large-screen smart TVs and Internet set-top boxes has made it possible to watch TV dramas through tablet computers.
According to reports, before Cook and others predicted that the tablet will replace the traditional notebook market, but this prediction has failed. Various data prove that the life of the laptop is very tenacious, and many students who need to complete the project report are also abandoning the tablet to re-purchase the notebook with more efficient processing of documents.
Apple reinvented the tablet market through the iPad, but Apple's tablet business has also declined for three consecutive years. When Apple released the new tablet at the beginning of this year, it has simply canceled the on-site conference and turned it over to an official news release. Apple's emphasis on the tablet is evident.
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