Recently, three operators of China Mobile, China Unicom and China Telecom successively released the 2017 annual report. The "Daily Economic News" reporter noted that the revenue and net profit of the three operators have increased, among which 4G traffic tariffs have made great contributions. According to China Mobile’s annual report, the annual revenue of wireless Internet services accounted for more than half of total revenue for the first time.
In addition, the three major operators have launched an unlimited number of packages within 100 yuan: such as China Mobile's "I use" traffic package, in Beijing area price of 98 yuan / month; Unicom's large and small "ice god card" There is an unlimited amount of domestic traffic; telecommunications "big cattle card" 49 yuan / month.
On the impact of the price reduction of traffic packages on the performance of operators, on April 15, telecom industry analyst Fu Liang told reporters that there will definitely be an impact, but from another perspective, the operators have been in a further dividend period in recent years. Moreover, in order to ensure profitability, operators encourage users to use more traffic on the one hand, and on the other hand, the decline in different places is different.
Unlimited but limited speed
Many users may have experienced an overwhelming experience of traffic, and have also lamented that the traffic charges are too expensive. After adjustments in recent years, the operator's traffic package tariffs have declined, but the user's usage is also growing rapidly.
According to the "Communication Statistics Bulletin of 2017" released by the Ministry of Industry and Information Technology on February 5, 2018, the average daily access traffic in December 2017 is as high as 2752MB/month/household, which will exceed 3GB of traffic. In 2017, all mobile Internet traffic reached 23.5 billion GB, an increase of 179% over the previous year.
The reporter noted that the current three major operators have launched unlimited quantities of products within the hundred yuan, but the unlimited amount of flow within the package does not mean that there are no restrictions. After reaching a certain amount, the speed limit will be reached.
For example, China Mobile's “I use it†traffic package only needs 98 yuan/month in Beijing. However, its official website information shows that the content of the traffic packet is 20GB for domestic (excluding Hong Kong, Macao and Taiwan) traffic, and the traffic package is included in the domestic (excluding Hong Kong, Macao and Taiwan regions) general traffic of 20GB, and the bonus traffic is valid for 3 months. After the domestic traffic in the package is exhausted, the network will be limited to a maximum of 1 Mbps. At this time, the customer does not charge the Internet, until the time exceeds 100GB, the Internet will be limited to a maximum of 128Kbps, but can still continue to use the Internet without charge. In other words, after the traffic is used up, the speed limit will be implemented.
Fu Liang said, "It is ok to look at some web pages and microblogs at a speed of 1 Mbps, but you still can't do it if you want to watch the video."
The size of the "Ice God Card" launched by China Unicom on March 31 also contains an unlimited amount of domestic traffic. Among them, the small "ice god card" is priced at 99 yuan / month, in addition to the flow is not limited, it also includes domestic calls for 300 minutes / month; and the big "ice god card" is priced at 199 yuan / month, domestic traffic calls are Unlimited. However, for the small "ice god card", the same limited speed conditions, specifically, the total Internet traffic of the month reaches 20GB, the Internet speed will be reduced to 1Mbps.
China Telecom's unlimited package is different from the above two. Its "Da Niu" price is 49 yuan / month, free experience in the first two months, during the experience period, the province's traffic is unlimited, the national traffic is 5 G; Fees will be charged after the expiration of the experience period, and the unlimited traffic will be changed to the national level. For the speed limit, the “big cow card†is specifically that after the mobile Internet traffic reaches 10G in the month, the Internet access rate is up to 1Mbps, and the normal rate is restored in the next month.
For the China Mobile 98 yuan / month package traffic can be handled outside of Beijing, "Daily Economic News" reporter called mobile customer service on April 15, said that the package in Chengdu has 88 + 9.9 yuan, However, it is necessary to see if it is a target customer and the conditions can be met. Specifically, it is determined according to the user's online time and normal traffic usage. The reporter's mobile phone tariff conditions can only be upgraded to fly 138 yuan plus 9.9 yuan, in order to handle unlimited provinces.
5G era billing or big difference
Why do all major operators adopt unlimited traffic but limit speed? Fu Liang believes that "due to the characteristics of mobile networks, if there are unrestricted packages, the price will be high; second, the user experience is not necessarily good, because everyone If you use it casually, it may not (speed). Moreover, various restrictions also make operators make a difference. If the charge is cheap, the speed limit threshold will be low, the charge will be high, and the speed limit threshold will be high. Different grades are formed, and users can choose according to their own usage.
In fact, the province's unlimited flow of packages has long been available. Regarding its change to the national scope, Fu Liang said, “mainly affected by the policy, (requiring network fees) to unify prices across the country, which allows operators to make adjustments.â€
On April 4 this year, Premier Li Keqiang chaired the State Council executive meeting. The meeting pointed out that it is necessary to implement the tasks set out in the "Government Work Report", focus on promoting economic upgrading and expanding consumption, and urge telecom enterprises to increase their efforts to reduce fees. From July 1st, the traffic "roaming" fee will be cancelled to ensure that the traffic tariff will drop by 30% this year. In the above, the household broadband price reduction of 30% and the small and medium-sized enterprise special line price reduction of 10% to 15% will further reduce the international and Hong Kong, Macao and Taiwan region roaming charges.
Nowadays, 5G is also rushing to us, and many cities in China have conducted 5G scale trials. According to the corresponding plan, China is expected to achieve 5G pre-commercial use in some regions in 2019 and large-scale commercial commercialization in 2020.
Fu Liang told the reporter of "Daily Economic News" that the billing in the 5G era is different from that of today's 4G and broadband, because "5G applications will be very rich, including normal mobile Internet access, including video surveillance, smart access control and even Sharing a bicycle smart car lock, all of which may be 5G terminals, operators will have a lot of packages, will not be the same as the current traffic charges, and can not be the same national price as broadband."
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