Zhou Xuejun: Brands - an important tool for your customers to identify

On August 18th, at the CMO conference of the 9th High-tech LED Industry Summit Forum, applause took place one after another. The theme of the conference was “Brand Winning, Channels Are King.” The conference attracted more than 100 guests from the LED industry. Due to the full seats, some of the audience even stood at the gates and walkways.

Zhou Xuejun, director of marketing for Philips Lighting Asia Pacific, believes that "branding is very important, it can effectively help you from one of the many products, the fastest tool for your customers to identify."

“The brand is far from a product, a name, a logo, a symbol, a slogan, an advertisement, a voice. These are the external tangible factors of the brand. The brand itself is an overall feeling, including seeing and listening. When you come to, know, read, and think about it, you can see everything you can think of. Seeing so many brands on it, what you really think of, you can say that this brand is behind a door, imagine Whether it is a man or a woman, whether it is tall or short, fat or thin, active or conservative, introverted or extroverted." Zhou Xuejun pointed out.

He also believes that a brand of LED branded assets can charge a premium beyond the product. The ability to benefit from stock prices among investors helps companies increase profits. I believe that LED lighting will happen in the future. This world is a world of increasing convergence.

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