This time the crown road 1.5T listed, the starting price of 220,000 yuan really attracted a lot of attention. Xiao Bian even heard the word "cheap" which is rare in the price of the model. So, is the 220,000 yuan crown road really cheap?
In the previous comment on UR-V, Xiaobian once said that the fact that they are each other's twins is actually helping each other. The starting price of the crown is lower than the UR-V of 2.68 million yuan, but it does not mean that the crown road is really much cheaper than the UR-V, but it is only a ä¹žä¸ version before the UR-V. Not surprisingly, the future UR-V will have a similar version).
In fairness, after seeing the price of UR-V before, Xiao Bian did not expect that the final price would reach 220,000 yuan. Why do you say that? Compared with the original version of the 20,000-meter crown or the classic version of the UR-V, the 220,000-yuan crown is actually a panoramic sunroof, and then the seat material is changed from leather to leather. Only this gap will bring about a price difference of about 26,000 yuan, which shows that Guandao is still a bit forceful in the formulation of the entry price.
The above is just "self-to-self", which requires a premise that the price of Guandao or UR-V itself is fair and reasonable. Judging from the performance after the listing of Guandao, it seems that the market does agree with such a price. Otherwise, it is impossible to find such a car. However, there are two details that everyone must pay attention to.
One is that the production and sales volume of Guandao is actually very small, and it is still less than two thousand a month. If you really want to enlarge the output to more than 10,000 vehicles a month, no one knows.
The other is the sales of the previous crown road, everyone is completely directed at the 2.0T and 9AT of the super cattle fork. In fact, more people have more expectations for the 1.5T price of Crown Road/UR-V. Obviously, the final price difference of only 20,000 is lower than most people expected (analog, Encore has a price difference of nearly 40,000 with 2.0T and 1.5T). This also means that Guandao is listed on the 1.5T, and it remains to be seen whether it can be “relaxed†like the original Angkor.
Xiaobian has always had a point of view, that is, if you want to be optimistic about the five large-size SUVs such as Guandao, you will not repeat the mistakes of Loulan. The design, craftsmanship and quality are the second. The key is to locate - take the routine of Enkewei It will be undoubtedly fire, but if you take the old road of Loulan, it will be "a little hanging." Therefore, Xiao Bian has always been very concerned about the positioning of the Crown Road 1.5T, rather than already listed, just to 2.0T for the product. So which way is it going to take this 1.5T?
Compared with the similar products, the price of Guandao does not show superior competitiveness.Since the previous analysis, Guandao this 220,000 yuan car has been quite courageous compared to its own, then we may wish to take a look at this crown road compared to competing products, whether it is really cheap. I have already said "Lou Lan route" and "Encore route", then we will compare these two cars.
Note that there is a premise that everyone should agree that if the price of 220,000 yuan is considered "cheap", it should have no market concessions for a long time. Then this 220,000 yuan, we can already buy the elite Angkwei in the market - this Angkewei can be much higher than this 220,000 yuan crown road configuration, such as panoramic sunroof, side curtain, leather steering wheel, Reversing radar, reversing images, leather seats, front seat heating, mirror heating, etc. If you don't need so many configurations, then there will be a leading type with a terminal price of around 200,000 and an optional technology with a terminal price of less than 200,000. Obviously, if Guandao does not immediately give a preferential offer at the terminal, it is not the way of Angkewei.
Let's look at Loulan again. From the guidance price, Loulan is indeed higher than the starting price of 18,800 yuan, but in fact, now spend 220,000 if you want to buy the Loulan elite version, the money is still surplus. In the equipment, the crown road did not show obvious signs of high, such as Loulan's side curtains, knee airbags, reversing radar reversing images, automatic headlights, etc., there is no crown road. Although the same crown road does have more power seats, but the overall look can only be considered a comparable configuration. This also means that if the terminal is not favorable, it is already more expensive than Loulan.
Must comment summary:This small series is aimed at the price of Guandao. In fact, it is necessary to clarify that no pie will fall in the sky. It seems that the starting price of the 220,000 yuan is quite attractive, but in fact it can only be considered normal at best. Crown Road has not been in volume for several months, just waiting for this day - 1.5T version. Even so, if the future of Guandao really wants to increase the volume and enter the mainstream market instead of joining the ranks of Loulan, the current competitive price of the guide price is far from enough. This also means that in the near future, the 1.5T version of the Crown Road will definitely be indispensable in the terminal.
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