OFweek smart home network news: In 2017, Fang world under the home network will launch a series of consumer survey report, April 24, the first consumer electronics industry consumption data report formally launched. The report covers the analysis of subdivided categories such as home appliances, kitchen appliances, and living appliances. From the industry overview, consumer portraits to consumer demand preferences and trend forecasts, it helps companies accurately control market trends and win decision-making dominance.
I. Analysis of home appliance industry
The report shows that 68% of consumers are more willing to invest their money in the purchase of large appliances. Among them, television, air conditioning, refrigerators, washing machines accounted for 71% of the home appliance market sales.
Nowadays, the high incidence of haze and the increase in consumers’ health awareness and upgrade of consumer attitudes have prompted consumers to pay more attention to smart products such as air purifiers and sweeping robots.
Cooking/juicing machines and rice cookers are still kitchen appliances that consumers are more concerned about.
In the field of smart products, as many as 90% of consumers are willing to try smart appliances, and only 2% of smart products are not practical and will not choose smart appliances. Among them, smart products are more attractive to consumers because they are easy to use and save time. The ideal price for consumers is 3000-5000 yuan.
Second, the consumer portrait
The report shows that women consumers are about 10% more than men. Consumers after 80-90 are the main force in buying home appliances.
Third, consumption habits and needs
Survey data shows that more than 60% of consumers still prefer to buy home appliances in physical stores. When purchasing appliances online, installation and after-sales service capabilities are a concern for consumers.
Regardless of how the industry changes and how consumption conditions are upgraded, product quality is still the basic factor for consumers to choose. For after-sales service, consumers are more concerned about the speed of service response. The United States, Haier, Gree and other consumers are more concerned about the brand.
IV. Trend Forecast
1. The number of online consumers will increase, but the growth rate will slow down
With the increase in the number of online consumers and the changes in e-commerce consumer habits, online consumers are expected to exceed 63% in 2017 and reach 65% in 2018, but the growth rate will further slow down.
2. Strong development trend of household appliances
From the data point of view, the current market demand for home appliances to maintain growth, home appliances, consumer elasticity is higher than the consumption flexibility of small appliances. The concentration of major home appliance brands will continue to increase, while small home appliances will still have more room for growth. The main driving force for the growth of home appliances in the future will come from the structure, function, and industry innovation of small home appliances.
3, smart home appliances, smart appliances will be more popular
After years of marketing and concept popularization, more and more consumers have learned about smart products, their awareness of smart products has gradually deepened, and smart, quality and healthy home appliances have become even more popular, such as sweeping robots. , voice prompt function such as refrigerators to enable emerging smart products, can control the oil temperature induction cooker, smart toilet, etc. to enhance the quality of life of people's products as well as multi-functional combination of air purifiers, water purification equipment to ensure that people's health products.
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