During the 2018 CES show, Google demonstrated on a large scale the application of Google Assistant on a variety of home appliances; Qualcomm also introduced related solutions to enable OEMs to build smart speaker products faster. The smart horn has become one of the most watched devices at the 2018 CES show. As the technology matures, the shipment of smart speakers will grow at a faster rate. Research and analysis firm Canalys predicts that shipments will grow to 56.3 million units in 2018 and will be led by Amazon Echo and Google Home. At the same time, new players will join the battlefield, and the competition will become more and more fierce.
Canalys research analyst Lucio Chen said that the current development of smart speaker applications has far surpassed other consumer electronics devices such as AR/VR and wearable devices. In 2017, the hardware sales of smart speakers have been greatly improved. However, the development of the device in 2018 will not only stop the sales of hard devices, but also the development of other services or enterprise solutions such as advertising, content subscription, etc. There are more input from different sectors. 2018 will be a key year for the development of smart speakers.
In 2018, the United States will remain the main market for smart speakers, with annual shipments reaching 3,840 units; China's 4.4 million units will rank second. Canalys predicts that the United States will continue to occupy the largest share of the smart La Bar market by 2020. Canalys analyst Vincent Thielke believes that consumer acceptance of smart speakers is quite high, and many suppliers have begun to promote various smart home cooperation to increase market adhesion. For example, Alexa has invested in a variety of smart home appliances development, Google's acquisition of smart home brand Nest and Apple's HomeKit program will continue to stimulate the development of smart speakers in 2018.
On the other hand, in the Chinese market, Alibaba, Jingdong, Xiaomi and other manufacturers have also launched smart speakers to test the market water temperature. During the CES exhibition in 2018, Alibaba also announced that it will cooperate with MediaTek to jointly promote the application of Bluetooth mesh technology in the smart home field. Lucio Chen said that the Chinese market will change rapidly, although the equipment manufacturers initially invested a lot of caution, but with Alibaba's deep investment in the smart speaker market, Xiaomi also launched a more affordable smart speaker, I believe the Chinese market will be very hot. Quickly ignited.
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