Conservative, they suddenly changed, is this stimulated?
The concept car at the Tokyo Motor Show in Galata, the concept cars that are always in the air can always open our brains, as well as the robots, small benches and bicycles exhibited by the various belts, and let us imagine the people of the island nation. Have to admire. However, the models that are actually on the market are also showing a sense of economy and practicality.
But unconsciously, Japanese designers seem to be no longer satisfied with just doing these things that they will not produce at all. They want to work hard to change our stereotypes, not just to make those "floating" in the auto show. In the concept car of the sky, it is more to be used in the production car of "grounding gas".
Although it is not that there are only Japanese car companies that are radical in design, what is young, technological, and futuristic has always appeared in the strategic development of all the bosses of the car companies, but compared with the gradual progress of other colleagues, they have suddenly been conservative. The change between the two can't help but ask us to ask, are the designers of Japanese car companies excited?
The designer said: Only by being different can the user be impressed
Being different from others and inevitably leaving others will inevitably leave a deeper impression. This is also the easiest point we can understand. The most representative Accord, Camry, and Scorpio explain to a certain extent the positioning of the Japanese car before the product, but in the business use market, more and more players, and the competition luxury in the German and New American There is no big advantage, Japanese car companies are still reluctant to pull up the cost and put down their cheap and practical old, and the competitiveness will gradually begin to be discounted.
Japanese brands naturally have to start looking for their own new way. It is definitely the most effective to get the appearance of aesthetic fatigue from the old, and radicalism may be the “one-size-fits-all†they think of in order to get out of their own unique route. Brand image car companies pay great attention to it, and for new customers, the overall image of the product also represents the brand image to a certain extent, so the more impressive the product, the more it helps to shape the brand image.
All of the time, the first "scarely jump" in design should be regarded as the front type of the supersonic warrior of Lexus, and there is still a growing trend, you see the latest UX. Later, Toyota also gradually became more and more daring in design. For example, the front grille of the so-called "X-shaped" on the front face of the new Camry, the big mouth of the Asian dragon that wants to eat everything, and of course, don’t forget Elfa. That Transformers' general shield face. Toyota is the "design revolution" in the forefront, and just a few days ago at the New York Auto Show, Toyota's new RAV4, Corolla simply let us not recognize.
As for the effect, of course there is. I believe that now that Lexus is coming, what more people have in mind is its iconic front face. Although everyone was shocked by the fact that most of them felt beautiful and ugly, they thought that Lexus had no gambling, but now it is gradually accepted. This impression is extremely profound.
Interestingly, European traditional tycoons such as Mercedes-Benz, Audi, BMW, etc., in comparison, although the product design is more and more technologically sensitive, they are still slowly changing and designing based on existing products. Instead of completely breaking the current rules and regulations. It makes you look different, but you can clearly see its family design language.
Dr. Cai Che, CEO of Daimler Group, once stated that Mercedes-Benz will return to a stable design language instead of a radical style. He believes that Mercedes-Benz has no need to use exaggerated and avant-garde appearance to attract consumers to a car, they are more concerned about the beauty and integrity of the overall shape of the vehicle. This German idea is really different from the Japanese.
"Made in Japan" has to go down the altar?
To say that the most subversive people's impressions are still to return to the Japanese business car three brothers Accord, Camry, Scorpio's replacement, and the discussion of the same as the walk along the movement route, people are surprised. In addition to the Camry, which was first unveiled at the North American Auto Show last year, the tenth-generation Accord "one-word eyebrow" was unexpectedly sharp, and the big slippery back was clearly directed at the movement. The Nissan Scorpio, which was finally unveiled, is still the V MoTIon design, but 2.0 has changed significantly more than 1.0. In the era when current trends are generally biased towards sports-type family cars, the main young and sports have also become the focus of the three competitions.
But why do you suddenly have to be so eager to stand out from the crowd? Was this not important in the past? Of course not. Another reason may be that Japanese automakers are beginning to realize that the aura of “Made in Japan†has begun to fade.
With the continuous advancement of the technological revolution, the manufacturing concept that was once produced by Japan's so-called "artisan spirit" has been pursued by various highly automated robotic arms and rigorous procedures, and the low repair rate and durability made in Japan. The degree is gradually being caught up by other brands, and the high quality suddenly is no longer the absolute killer of Japanese brands. Lexus is proud of its rising failure rate, although Toyota and Toyota have consistently ranked among the top two in the US Consumer Reports annual model reliability, but the gap is not that big.
The same is true in China. Lexus has more and more recalls in the past two years. It has been announced by the General Administration of Quality Supervision, Inspection and Quarantine. Honda’s “oil throttle†has been raging for a while, and Nissan also received a large number of brake systems at the beginning of the year. Complaints... A series of incidents in recent years have cast a shadow over the quality of Japanese products. Although the “Thunder†in the Lexus Forum is still shouting, it seems that the Japanese cars that are both worry-free and fuel-efficient in the eyes of the Chinese people seem to It is no longer so worrying.
Some people say that the exaggerated lines of Japanese products are to make people feel that their products are more solid and hard, in order to change their impression of "small skin stuffing." This is mostly the idea of ​​domestic fans. With the Japanese understanding of car safety, they will not hold too many objections to the "skin", but perhaps they insist.
Therefore, in order to find the next breakthrough point of “Made in Japan†or find another way to make up for the advantage of “Made in Japanâ€, Japanese car companies thought of the design that first brought people sensory stimulation.
In order to please the US market, of course, we have seized Chinese users.
Of course, radical, or innovative, naturally has two sides. These design styles that tend to be future will attract criticism from many people, but not all Japanese brands are as radical as Toyota. For example, Mazda's new car design is remarkable. The new generation of Soul Design Language is highly recognized in the domestic and North American markets, especially in the younger generation. The reputation is very good, and it is amazing and feels scary. Vision Coupe also won the annual concept car award at this year's Geneva Motor Show.
The North American market has always been a place where Japanese brands have worked hard, especially the three luxury brands, even surpassing the Japanese domestic market. The Japanese car companies that originally had a considerable amount of cakes faced the rapid innovation of American brands in their products. Cadillac, Chevrolet, Ford, etc. were all designed to keep up with the rhythm of modern trends. In such a mature and tolerant market, Americans will be pragmatically maximized and the value of the product itself will be maximized. As a result, the Japanese need to work hard to take the lead in car design in a way that is beyond the reach of others.
Although the domestic market is not long, the potential for follow-up and the speed of development have become a must for all brands, and even the momentum has surpassed North America and Europe. The models that have been created for the domestic market are endless, such as the Honda Crown Road, the Mazda CX-4, etc., and the Japanese brands are also valued for the domestic market. The consumer groups in the domestic market have gradually transitioned to a new generation of the main force after the 80s and 90s. This big cake is rapidly changing without knowing it. The biggest feature of this group is: young.
Therefore, this problem has been transformed into how to cater to the tastes of young people. The young, dynamic and high-value design is naturally more able to win their favor, which can also be seen from the current domestic market. Or take Camry, who has already started to distribute goods. In the past, you have to ask a young man in his 20s. They wouldn’t want to buy this. The "Zoom Zoom" Artz is almost the same, but now the 4th store is ordering Camry. After 90, there are also many people.
Therefore, it is nothing more than Japanese automakers want to gain the favor of the younger generation in China through these cutting-edge designs. If you want to change, then simply become thorough and please be more thorough.
Written at the end
There is no doubt that if the future technologies such as hybrid power and fuel cells are the chips that Japanese automakers hold in their hands, then the design change will inevitably be a breakthrough for Japanese automakers to make their own brand image. Attract more consumer groups.
Some people say that Japan may be the superpower of the next auto industry. We are not sure whether it is correct or not, but at least we can see that they are actively making important changes. Perhaps this will be a certain inspiration for our own domestic auto companies with greater potential.
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