In 1999, Dr. Huagui Chao resigned as the vice president of VPT in the United States. As the first overseas returnees, he chose Hangzhou to start a business. In 2009, Dr. Huagui Chao successfully led Infinex to become the world's first LED driver. After the manufacturer, he was successfully selected as an outstanding representative of overseas returnees. Ten years of hardening the foundation stone of Dr. Hua Guichao's entrepreneurship has accelerated the pace of entrepreneurship of Dr. Hua Guichao.
In 2010, when we entered a new era of green and low-carbon as the main theme of technological innovation and development, Dr. Hua Guichao also started her new entrepreneurial journey: Eddie Optoelectronics, a LED lighting that subverts the traditional lighting concept. Lamp manufacturers have jumped into our sights. For his own entrepreneurship, Dr. Hua Guichao did not hide his ambitions. In his own words: I thought that Infineon would be the last company I founded, but the LED lighting industry will be in the next decade, whether it is Technology or commercial development will exceed the imagination of many people, it is a once in a hundred years! I really can't bear to miss such an opportunity! I hope that Eddie Optoelectronics can become the leader in the global LED high-end indoor lighting enterprises, and Breaking through the traditional design concept + leading patent technology + win-win business model will lead Eddie Opto to the LED lighting king.
Energy-saving contract sales model occupying terminal
Dr. Hua Guichao, who started with LED driving power, founded Eddie Optoelectronics in 2009. Dr. Hua Guichao told reporters: The LED lighting market will be ten times larger than the LED power driver market. But now the overall lighting market is not very standardized, especially LED lighting due to the tilt of national policies, many manufacturers have poured in, how will Eddie Optoelectronics stand out in this chaotic market?
At present, Eddie Optoelectronics has begun to lay out global sales channels. Its established overseas sales center will assume the sales function of Aidi overseas, and will reach strategic alliances with a number of international lighting giants, each taking the position to jointly expand the product market. Dr. Hua Guichao told reporters: With our allies and its own sales channels, Eddie's products will successfully reach the lighting projects around the world.
Compared with the rapidly established overseas sales channels, Eddie Optoelectronics has a more powerful killer, that is, the energy-saving contract sales model. Users don't have to spend 1 cent, and Eddie can replace all their lamps for Eddie's LED fixtures for free. The premise is to sign a contract with Eddie and pay the saved electricity fee to Aidi Optoelectronics in a certain proportion within 3 or 4 years.
Incandescent lamp 1 yuan, and LED lights to tens of dollars, the high cost is the roadblock of LED lighting market promotion. The win-win model of the energy-saving contract sales model clearly makes the market promotion of Eddie Optoelectronics even more powerful. Dr. Huagui Chao revealed to reporters that LED lamps are 90% more energy efficient than incandescent lamps, 50-70% more energy efficient than fluorescent lamps and energy-saving lamps, and 50-100 times longer than incandescent lamps. Therefore, the cost recovery period is not long. Some users initially felt that the free model was cost-effective, and after carefully calculating the account, they found that the form of cash purchase was more cost-effective.
According to the reporter's understanding, many customers who have tried out the energy-saving contract sales model have already placed batch orders with Eddie Optoelectronics. In addition, Eddie Optoelectronics has reached an agreement with many real estate developers to directly enter their fine decoration properties through this channel.
Eddie Optoelectronics, who has the courage to provide free lunch, has any core competitiveness that gives Huagui Chao such confidence?
50 patents of a new company at the age of one year
In the Eddie Optoelectronics Exhibition Hall, Dr. Huagui Chao took two LED bulbs and told reporters: Only one cooling mode, many companies use aluminum heat sinks, the cost is more than 20 yuan; and we cancel the complicated aluminum heat dissipation The film, using the world's leading patented liquid cooling technology, costs only a few dollars.
The effect of temperature is critical to the life of the LED. If the heat dissipation problem is not solved well, the life of the LED will be greatly reduced. At present, many manufacturers in the industry use the heat dissipation mode of traditional lamps, and do not take into account the special requirements of LEDs for heat dissipation. Of course, some LED luminaire manufacturers have taken into account the heat dissipation characteristics of LEDs, and have made some modifications to the luminaires, such as adding a large number of aluminum heat sinks, but this has greatly increased the manufacturing cost and weight of the luminaires, thus providing users with purchase and use. Caused a great disadvantage.
Eddie's patented liquid-cooled cooling technology not only revolutionizes product cost and product structure, but also brings the overall luminaire to a new level. Dr. Hua Guichao told reporters that the liquid cooling heat makes the light distribution of the lamps softer and the light extraction efficiency is significantly improved. Even some technologies can improve the function of the human body and improve the lighting quality from all aspects.
Like patents such as liquid cooling, Eddie Optoelectronics has applied for more than 30 applications, including system design, electrical design, thermal design, light design and structural design, and more than 20 patents are also in the process of declaration. Since the beginning of positioning itself as a leader in products and technology, the term technological innovation has become inseparable from Eddie Opto. Dr. Hua Guichao said that the patent system is one of the main driving forces for economic growth and an important indicator for measuring company creativity. In 2009, the most patented companies in the United States also received the highest return on capital, which means that these companies can make profits through their innovation. Eddie Optoelectronics is a very young company, but has been positioned in the global market since its inception. I believe that the company's innovative ability can promote the rapid development of the LED lighting industry, and contribute to the early institutionalization and standardization of industry standards.
In the eyes of Dr. Hua Guichao, the current LED lighting market is developing unevenly. Some LED lighting leading companies' products are indeed remarkable, but there are still many LED lighting manufacturers on the market just to purchase various accessories and assemble them, then sell them. Going to the market, such products inevitably have poor light output, poor stability, short life and other undesirable phenomena, so that LED users can save power without saving money.
The reliability of lamps produced by some luminaires is very low because they do not have comprehensive system design capabilities. He told reporters that Eddie designed the whole luminaire as a system, so that the various accessories in the luminaire matched and supported each other, so as to avoid the defects existing in the previous whole lamp design and make the luminaire performance of the LED as much as possible. It is fully utilized to truly reflect the advantages of LED energy saving, high efficiency, long life and high reliability.
There is no diamond, no porcelain. The design of LED lighting system is more challenging for enterprises than for traditional lighting systems, and there can be no shortcomings in all aspects. Aidi Optoelectronics' strong technical strength and close cooperation with each other in mechanical structure, thermal management, light distribution design and LED drive power are the core technological competitive advantages.
Only by systematically designing the LED luminaires can the LEDs be fully utilized. Dr. Huagui Chao introduced to the reporter: the traditional LED lighting system, each lamp has a driver, and our entire system only needs one driver and dimmer, which can save more than half of the cost.
In addition, Eddie Optoelectronics uses the world's leading power drive technology. At present, 95% of LED lamp failures on the market are power supply drivers. The low efficiency of the driver and the serious heat generation are the biggest killers of LED lamps. The drive power technology adopted by Eddie is waterproof and lightning-proof. The typical efficiency is up to 95%, which is 5-15% higher than similar products in the industry, which greatly reduces the energy loss of the power supply and effectively reduces the temperature rise, which fundamentally guarantees High reliability and long life of the power supply. Obviously, relying on the world's leading LED driver technology, Eddie's luminaire system has a strong heart, which greatly reduces the light decay of the LED light source, improves the overall stability of the luminaire, and extends the life of the luminaire.
Dr. Hua Guichao hopes that these technologies from Eddie will have a profound impact on the entire lighting industry. He told reporters: There are many enterprises that do LED lighting in China, but there are very few core competitive advantages. Most of the products of the company are similar, and there is no advantage in cost performance. They can only rely on low price competition.
Intelligent lighting system subverts traditional lighting concepts
On April 16, 2010, Dr. Hua Guichao, who came back from Frankfurt to participate in the German International Lighting Exhibition, seems to be still in the feast of the light. I can't wait to get rid of all the lights in my home and office right away. He excitedly told reporters: LED replaces the original lighting, the advantage is not only energy saving, but also the substantial improvement of the quality of the entire lighting, the lamps can be like artworks.
Install several fixtures to illuminate an area. Dr. Hua Guichao believes that this is not true lighting. Eddie Optoelectronics, a one-year-old company, tried to subvert the concept of lighting. Dr. Hua Guichao told reporters that people's mood will change with changes in the external light environment. Generally speaking, when the lights are dim, people tend to be languid. When the lights are bright, people will be refreshed; the cool colors will feel cool and the warm colors will feel warm. These are the most direct feelings that light brings to people, so we design lighting as a system.
So how does Eddie Optoelectronics define the concept of lighting? The lighting system of Eddie Optoelectronics is a system that combines lighting fixtures and auxiliary products with a comprehensive consideration of various factors such as user experience, site environment, and usage requirements. The complete lighting system solution enhances the lighting quality and light quality of the entire environment, ultimately improving the user's work and quality of life.
Dr. Hua Guichao hopes that lighting can make life better. He describes to reporters that lighting systems in schools, offices and other places can effectively improve the visual experience of students and employees, thus preventing visual fatigue until they improve their learning efficiency. The lighting in the hospital ward can adjust the anxiety of the peace patient, improve the rhythm of the biological clock, and even improve the body function, and assist the patient to recover. Eddie will provide the user with a tailor-made intelligent lighting system solution.
Dr. Huagui Chao just received the president of Philips Lighting a few weeks ago. He told Dr. Hua Guichao that by 2020, 80% of Philips Lighting's sales will come from LED. Instead of energy-saving lamps, LEDs are much faster than energy-saving lamps instead of incandescent lamps. However, Hua Guichao believes that this figure is still conservative. He is very confident about the growth of Eddie Optics: it is expected to have sales of 60-80 million yuan this year, and next year it will soar to 3-5 billion yuan. Board listed.
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