The study pointed out that 10% of consumers have already used VR devices to a certain extent, the main purpose is games; and more than 25% of consumers are planning to purchase a VR device. The study said: "VR will rekindle the TV's bonfire experience."
The Ericsson Consumer Labs also described a series of changes in media consumption habits over the next five years: respondents who selected “I will watch TV in virtual reality†reached a maximum of 30%; other notable options include “I will interact with devices. Direct verbal communication instead of using buttons"; "I will get most of the news from social media"; and "I will watch live sports events through streaming services."
The study pointed out that although it is somewhat unreasonable to call a “social event†wearing a clunky head and immersing yourself in a 360-degree 3D media experience, consumers are gradually accepting this concept and are eager to enjoy movies and television in this way. program.
Ericsson Consumer Labs said: “Friends and people with similar interests can watch content together in the VR living room; viewers are free to look around in every scene of the movie; consumers can interact with other fans or fans on the VR field. It's like being in the real world to experience a football match or concert together. Nearly 60% of users now think this will be a basic part of TV and video in the next 5 years."
However, for such rapid development, the industry needs to reduce the cost of developing the display, develop more immersive content, and the television industry should include VR in traditional channels and video on demand.
Ericsson Consumer Labs surveyed 20,000 people aged 16-69 online and covered 13 countries.
One interviewee stated: “I can meet people from all over the world and watch videos with them on a huge virtual screen. So if you live alone like me, this is a big deal.â€
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