Following the spin-off of the Dutch lighting giant Philips from the Royal Philips Group and the sale of its components business, the German lighting giant OSRAM also announced on the 22nd that it is about to launch a new wave of plans to split or sell its lower-profit general lighting business. And set up an independent company, Osram said that this move is intended to focus more on high-margin automotive lighting and LED components business.
It is understood that OSRAM's spin-off business includes traditional bulbs, ballasts (CLB), and LED Lamps & Systems (LLS), which account for approximately all of OSRAM's revenue. 40%. Sales of its traditional luminaires and ballasts business in the fiscal year 2014 (October 2013-September 2014) decreased by approximately 15% to 1.96 billion euros, while EBITDA (profit before interest, taxes, depreciation and amortization) for the business. 4.6% is also below the average.
According to the plan, OSRAM will retain its special lighting, automotive lighting, LED components, and OsramOpto products after the spin-off. Osram also said that it will not rule out the search for partners in the future. The plan will be handed over to the company on April 28. Committee.
Dr. Zhang Xiaofei, Chairman of the High-Technology Research and Development LED, said that in 2013, the Siemens Group split the 100-year-old lighting brand Osram separately, aiming to grasp the opportunities for the rapid spread of global LED lighting; however, from the previous situation, Osram was laid out in China. The speed is slow, although it has been controlled by Foshan Lighting, but the results are not obvious. Therefore, it is a matter of course to decide to re-separate and retain only the core and competitive business.
According to statistics from the High-tech LED Industry Research Institute (GGII), the global LED lighting output value reached 340.8 billion yuan in 2014, a year-on-year increase of 38%. In recent years, the quality of products has been continuously improved, the price of LED lighting products has been significantly improved, and market demand has continued to grow rapidly. With the rise of Asian LED lighting manufacturers, low prices have become the advantage of Asian manufacturers, LED lighting products prices continue to decline rapidly, forcing most European and American traditional lighting manufacturers to respond to changes in the lighting market.
Osram’s plan to spin off the lighting business is reminiscent of Philips’ previous move, and Osram’s next step is what makes people think. Perhaps as the "capital crocodile" Zheng Jianming successively acquired Jingneng and Lumileds, the Chinese consortium will become one of the strong candidates for the acquisition of the split lighting company. On the one hand, through acquisitions, to expand the global market. On the other hand, the larger energy-saving industry has become an important player in the future of new energy. Therefore, it can be concluded that the receiver will affect the development direction of the LED lighting industry to a certain extent.
"Chinese local tyrants have another chance to shoot." Some industry veterans laughed, Lumileds bought them, and buying some Osram is no big deal.
According to people familiar with the overseas lighting market, Osram's lighting systems began to lay off employees in the United States last year.
“M&A and other methods are the most effective growth methods in China's lighting industry. Although the initial investment is relatively large, the single win is fast enough.†Nie Pengxiang, chairman of the inductive testing center familiar with the overseas lighting market, said that there are several lighting companies in the US. In the search for mergers and acquisitions, including special technology, there are also large companies.
Nie Pengxiang believes that this is very obvious to confirm that the lighting industry is shuffling.
Philips, Osram and other international lighting manufacturers have been in the leading position in the industry, benefiting from many advantages such as brand, technology, channel and scale. Along with the continuous improvement of LED lighting penetration rate, the demand for traditional lighting market is shrinking. International lighting manufacturers continue to intensify efforts to develop LED lighting business, and their LED lighting business revenue is also increasing rapidly.
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