21ic News Brightcove has announced that New Zealand's national broadcaster TVNZ will launch a TVNZ onDemand TV review application using the Brightcove App Cloud mobile app platform for Apple iOS and Google Android devices. With App Cloud, TVNZ will be able to provide cross-device users with a long format rich content experience that supports advertising, while also ensuring that their content is protected by digital rights management (DRM) technology. The new mobile app will also have the advantage of seamless integration of App Cloud and Brightcove Video Cloud online video platform, which is currently used to support TVNZ network devices and TVNZ onDemand PC video content.
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Tom Cotter, general manager of TVNZ Digital Media, said: "Like many other broadcasters, we must redefine how we deliver video to our devices to ensure we have a broad reach of all audiences and provide them with a secure, high-quality content experience. By partnering with Brightcove, with their cloud technology platform supporting DRM, we will be able to extend the success of our onDemand PC viewing experience to smartphones and tablets. Now we are able to deploy new devices for consumers. A world-class video experience, and the cost of deployment is justified for our company and the market."
With TVNZ's new onDemand smartphone and tablet app, users can easily watch full TVNZ popular TV shows that support advertising content such as "Grey's Anatomy", "One Born Every Minute", "The Mentalist" and "The Amazing Race" Australia, and because Brightcove supports DRM technologies such as Google Widevine and Adobe Access, it also ensures that content is protected by copyright.
Chris Johnston, Director of Digital Media Solutions, said: "We are excited to expand our partnership with TVNZ to help open the door to a new content experience for TVNZ mobile users. By using our cloud technology platform and App Cloud hybrid application development In mode, TVNZ will be able to securely deliver their content portfolio on smartphones and tablets and gain the same rich user experience as TVNZ onDemand offers on computers."
With App Cloud, TVNZ will be able to quickly build and launch powerful native apps for Apple iOS and Google Android devices. App Cloud's hybrid application development model enables TVNZ to deliver the best user experience and functionality through the integration of HTML5 and native code for maximum cross-platform usability while leveraging the power of native features.
Through App Cloud, TVNZ combines an open HTML5 web development model with intelligent cloud services to continuously optimize application performance, measure the effectiveness of different content, and support future updates to applications to easily manage applications. The entire life cycle. App Cloud also offers an open native plug-in architecture that includes built-in integration with key third-party technologies such as Google and comScore, and provides smart push information.
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