iPhone X can't move OLED heat The next potential technology will be Micro LED? The organic light-emitting diode (OLED) screen was originally regarded as the future hope of the smart phone, but Apple launched the flagship mobile phone iPhone X equipped with this screen last year, but did not drive other manufacturers to grab the OLED trend, plus Apple, Samsung, Hon Hai is also positive Investing in the next technology, MicroLED, may soon be replaced by OLED.
According to Bloomberg News, OLED screens have the characteristics of being bendable and more power-saving than LCD screens, but they are expected to be high, but the sales of iPhone X are not as expected, and Chinese manufacturers such as Huawei, Xiaomi and Oppo may not With this technology in place, the screen is currently facing over-production and price cuts.
At the same time, the OLED screen is easy to develop color errors and the disadvantage of burn-in is also a problem. Raymond Soneira, CEO of screen test company DisplayMate, said: "OLEDs can survive, just because Samsung, Apple, LG and other pocket-sized manufacturers continue to invest. I have been focusing on OLEDs for several years, and their performance has been the most in the rankings. bottom."
According to people familiar with the matter, Samsung continues to look forward to OLEDs and has not really felt the pressure to cut prices. Samsung has placed some of its OLED hopes on its flagship mobile phone S9 and its future models with foldable screens. Apple also plans to launch an enlarged version of the iPhone X later this year.
However, in fact, OLED has faced the long-term threat of the up-and-coming technology MicroLED. This technology not only has more advantages than OLEDs, but also has fewer disadvantages. In 2015, Apple opened a research base in Taiwan to develop this technology. Its largest iPhone OEM, Hon Hai, has also been assisted by MicroLED startup eLux. In 2014, Apple acquired MicroLED manufacturer LuxVue.
This new technology has been shown in high-end TVs such as Samsung, but Soneira said that such screens have not yet been produced for smartphones or smart watches, and it will take at least three to five years to surpass OLEDs.
Apple iPhone X did not bring the rush of manufacturers to grab OLED screens, making this screen face a crisis of overproduction and price cuts.
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