Korean: Blooming two flowers each one
Have to admit that playing cool or South Korea's two giants show. LG's "light" tunnel PK Samsung's light and shadow magic wall, light from the scene photos can feel the charm of light and shadow, which is more shocking, I am afraid to visit the scene is also difficult to distinguish. In addition to the showdown between giant screens, LG and Samsung are also clear about the next generation of display technology.
As the most solid supporter of OLED, LG has always stood at the forefront of OLED technology. The TV show area has become the most glorious TV product on LG at Signature G6. Although the G6 debuted at this year's CES and AWE, but the size of the G6 has reached 77, which means that the industry's largest volume production of OLED TV has reached 77, OLED technology is becoming more mature, will accelerate the process of OLED marketization . In order to achieve the ultimate visual effect, G6 is also equipped with HDR Pro system, while also supporting the "Infinite Contrast" function, which makes the G6 has extraordinary image quality performance. The G6's charm lies in the thickness of the display screen is only 2.57 mm, which is the thinnest and largest screen OLED TV.
Samsung, as the overlord of small-size OLEDs, believes that OLED technology is not a perfect part of the big screen, so it chose a more secure alternative path, using quantum dot technology to develop liquid crystal displays to be mature, reliable, and perfect. Currently Samsung SUHD technology has been developed to the second generation, while the application of 1000nits HDR display technology, effectively enhance the picture quality performance of television in almost every dimension, more rich and accurate color reproduction, more contrast and detail performance, lower Power consumption and longer life. Although quantum dots and OLEDs are difficult to distinguish between picture quality and power consumption, quantum dots are superior in terms of service life. Samsung said that the new generation of SUHD TVs will have more than 20,000 hours of service life than OLEDs.
Japanese: The Legend of Reincarnation
The Japanese can be described as the grandfather of the color TV industry. When people think that they are going to leave the stage of history, people are returning beautifully. At the end of August, it was reported that under the leadership of Sony and Matsushita, Japan formed an alliance of 8K televisions, and it is eager to reclaim the country’s TV brands that were seized by Chinese and Korean brands in the past ten years. Although the future variables are uncertain, at IFA we have seen the determination of the rise of Japanese TV brands.
As the father of LCD panels, Sharp exhibited the latest 85-inch 8K resolution TV at IFA. The IGZO panel used has a contrast ratio of 100000:1, a viewing angle of 176 degrees, and a refresh rate of up to 120Hz. It is reported that this TV adopts a newly developed special image processing engine, whether it is 4K image content or TV signal or BD image, can correct the details through the engine processing, high-definition image reproduction with 8K resolution beyond the real reality Sense, this will also solve the obstacles to the scarcity of film sources in the promotion process of Ultra HD.
Sony's main TV product on the IFA is its 4K HDR TV Z9D series. Although 4K has already been “come out of the bluesâ€, Sony’s production is also unique and still attracts many fans’ screams. Its new generation of TV display technology, the X1 Extreme, brings users higher brightness, deeper blacks, and more realistic colors, pushing 4K high dynamic range (HDR) to even higher standards. And the largest size is 100, which is the most historical size of Sony TV.
Panasonic also set the development direction of future TV on 4K and HDR display technologies. The 4K Pro HDR DX Series lineup featuring high-quality imagery will be highlighted at IFA, featuring proprietary image processing technology to accurately represent colors, and will be coordinated by Hollywood's renowned colorists. In addition, Matsushita, which had previously announced its exit from the OLED business, also exhibited an OLED TV prototype at the IFA. The model number is 65. Matsushita said that this model will be a symbol of television technology as the next generation of progress. .
Local: Domestic competition
As a rising star in the color TV industry, domestic brands are mostly cautious about alternative technologies for display technology, but the sense of smell in emerging markets is more sensitive than that of Japanese and Korean brands, and the medium and high-end markets and market segments all have a focus, cross-border integration (Changhong’s AI TV, Skyworth's AR TV) also play a slip.
At this IFA, Hisense, Skyworth, and Changhong also showed their own 98-inch 8K LCD TVs to catch the eye, but the focus is still not the same.
Hisense still strongly promotes its own ULED and laser products. Hisense's world's first DLP ultra-short focus 4K laser cinema TV was unveiled at the IFA. After 10 years of development, this TV has acquired 217 patented technologies. The TV's laser light source has been projected and refracted on Fresnel's bionic screen for several times. On the imaging, the picture is softer, beautiful, and natural, showing the immersion and presence of IMAX's giant screen. The TV products of its latest ULED3.0 technology, equipped with HDR display technology, equipped with self-developed TV chip Hi-View-Pro quality engine, color depth reached 10bit, brightness is also raised to 1200 nits, MEMC motion compensation technology Can bring better motion pictures, direct confrontation OLED.
Skyworth is still firmly on the road to OLED. This time, IFA displayed two new S9 series products, further expanding the OLED camp, and using AR (Reality Augmented Technology) to enhance interaction with users, accelerating the promotion of OLED TVs. It is reported that with the help of Skyworth's technology, Metz also launched its first OLED TV ahead of Europe this year, and has already achieved mass production. This year is the second time that Skyworth and Metz have joined hands in debuting IFA. At present, the operating capacity of Metz has returned to its pre-bankruptcy level. The French and Italian markets have made considerable progress.
Changhong is also one of the important forces of the OLED camp. Its 65-inch 4K curved OLED TV Q3A is also full of features. Using OLED curved module with integrated design, the thickness of the fuselage side is only 6mm. At the same time, it is equipped with HDR technology of Changhong UMAX Cinema System and DTS cinematic sound processing technology to achieve perfect picture quality and sound quality. Unlike Skyworth's uniqueness, Changhong also focuses on laser TVs. IFA Changhong displays its newly launched laser television products and has set up a 100-inch laser television product display area.
TCL has also enlarged and introduced its first new 4K laser television, and its laser TV is light and compact, and the size is equivalent to a thin computer. However, the X1 series Q1 QUD Quantum Dots technology is most noticeable for its X1S-CUD QD TVs, which can dramatically improve the detail and depth of field effects of the picture, which is beneficial to image restoration. In addition, with the addition of 4000R curvature, HDR technology, and MEMC dynamic enhancement technology, TCL QD TVs have achieved improvements in color gamut and contrast. The advanced nature of QUHD technology is obvious to all. It successfully won the Gold Medal of Quantum Dot Technology in the "IFA Product Technology Innovation Award."
Can be pleased to see that although domestic brands still lack the right to speak in the international market, but through the superb market sense of smell and cross-border integration capabilities, domestic brands competing against the odds are not lost Japanese and South Korean giants, and even more outstanding. At present, South Korea’s LG and Samsung are still sitting firmly in the top spot. Japanese brands are also reviving and returning. Domestic brands still have many shortcomings that need to be filled up. “Anwai†needs to be “inside†and internationalized. The road is long way to go.
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