On October 19th, the Xiaomi theme officially announced that it officially cooperated with Walt Disney (China) to achieve the image of the character image. In the domestic personalized mobile phone theme market, the first launch of the Walt Disney (China) electronic image exclusive customized mobile phone theme, further Enrich the content ecology of the MIUI system for Xiaomi users.
The cooperation between this Xiaomi theme and Walt Disney (China) is mainly in the development of mobile phone personality theme. The theme production range is based on Disney's four major brands, namely Disney, Pixar, Marvel, and Star Wars. The first batch of themed images include Mickey, Frozen, Super Marines (Dabai), Pirates of the Caribbean, Racing Story, Iron Man, Captain America, Spiderman, Raytheon and many other popular images.
(Mickey theme screenshot)
(Super Hero Marine theme screenshot)
(Iron Man theme screenshot)
The first batch of custom themes was designed by Xiaomi and Walt Disney (China). The first 9 themes have been launched in the Xiaomi theme store. Xiaomi mobile users can find the Disney theme area in the personalized theme store, browse and download their favorite Image theme.
At the same time, Xiaomi mobile phone users can also participate in Disney's exclusive theme area activities - collecting 17 image cards in the designated area, and collecting 100% of the cards at the same time, including Disney "loose" Camera, Marvel limited hand, millet MIX 2, millet 5X, millet AI speaker and so on.
The Xiaomi theme store was officially launched in 2011. After 7 years of operation, the online theme in the store has exceeded 82,000 sets, including 36,000 free themes, accounting for more than 40%. At present, there are more than 8,500 active designers in the Xiaomi theme store, including more than 530 professional corporate designers. The Xiaomi theme store is considered one of the healthiest content ecosystems in the industry.
Nowadays, while satisfying the daily personal needs of users, Xiaomi theme store has continued to cooperate with animation, film, games and other enterprises. Previously, the movie "Your Name", Anime "Doraemon" and "The King" have been released. "Glory", TV series "Old Nine Gates", variety show "Daddy where to go" and other cross-border themes, this time with Disney to authorize cooperation to launch a unique theme will provide users with more refreshing personality choices.
As a new form around the image, the personalized mobile phone theme is becoming a new platform to undertake fans and content parties. “Essay†is becoming a new extension of the content ecology. Today, the emphasis on personalization, mobile phone theme ecology has always been a key part of the smart phone manufacturer's ecology. Xiaomi theme ecology is backed by 280 million MIUI users, constantly innovating and building a new content ecology, and has a market power that cannot be underestimated.
According to industry insiders, MIUI's global network activation users have exceeded 280 million. It is a responsibility for Xiaomi and a healthy and dynamic theme. It will not only bring new experiences to users, but also enhance MIUI. The competitiveness of the content ecology. You can expect Xiaomi to launch more similar win-win cooperation.
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