On March 25th, 2015, a unique technology feast was on schedule! Sony (China) Co., Ltd. displayed on the official WeChat platform, 2015, new BRAVIA TV sets, 4K series and 1080 HD series products. Undisputedly demonstrated Sony TV's strongest lineup. The X9000C series with the thinnest thickness of only 4.9mm fuselage has won the “thinest 4K LCD TV†title with the slim and beautiful beauty; the first X9400C/X9300C series supporting Hi-Res high-resolution audio has been created unprecedentedly. The sound and picture experience; while the 43-inch, 49-inch model X8300C series, but also for Chinese users with a variety of options.
Since the launch of the first 4K TV in 2012, Sony has a deluxe 4K TV lineup every year. The improvement of the quality technology has also improved from the original 4K sharp image processing engine to the full optimization of the sharpness, color, and contrast. X1 4K image processing chip. Not only that, Sony has gradually improved the 4K product ecosystem from the lens to the living room, and it has also become the first domestic brand to provide high-quality 4K film sources. In the spring of 2015, 10 new Sony 4K series models were unveiled. They spanned 43 inches to 75 inches in size, providing a variety of 4K options for fashion homes, audiophiles and entry users.
Sense! Ultra-thin beauty
Sony TV with sound and picture as the core is not inferior to the design quality of the product! Following the "wedge design" that led the industry trend in 2014, Sony's X9000C series 4K new product in 2015 is even more amazing! Only 4.9 The mm-thickness fuselage (the thinnest part) is thinner than a commercially available 99% ultra-slim smart phone, and redefines the slim concept of TV with the name of "the world's thinnest 4K LCD TV."
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The thinnest side of the Sony X9000C series fuselage achieves an astonishing 4.9 mm
According to Daisuke Shiono, senior designer of the Sony Tokyo Creative Center, the “Floating Style†suspension design adopted by the X9000C series has brought Sony's “integrated design†philosophy to the extreme. The extremely thin body, complemented by a borderless screen, allows it to fit perfectly into any space, making it difficult to perceive the existence of the TV itself. Not only that, another highlight of the suspension design lies in its unique wall-hanging method, which makes full use of the wall space and makes the TV perfectly fits the wall surface, giving people a “floating†visual experience, coupled with an impressive 4K. Image quality, so as to present the user with a different sensory feast.
Look! Picture quality peak
Image quality is the foundation of TV products, and it is also the core advantage of Sony TV. Since Sony TV entered the 4K era in 2012, the upgrade of each generation of 4K products has been accompanied by the development and application of Sony's new image quality technology. Makes the picture sharper and sharper 4K sharp image processing engine PRO; let the colorful and attractive Terri charm color display technology; make light and dark scenes contrast more outstanding light control technology. These intensive research technologies that contributed to the top quality of Sony's 4K TV were driven by a brand-new 4K image processing chip, the X1, in 2015, once again pushing image quality to a new level.

Sony's 2015 4K TV is equipped with a 4K image processing chip X1
In 2015, Sony launched the 4K series of television models, all with this powerful 4K image processing chip X1. Through it, the Sony X9400C/X9300C can use the sophisticated light control technology to allow the audience to see the contrast between light and shade more vividly, just like the light and shadow visual effects in reality. The X9100C/X9000C series and the X8500C series can be brightly and vividly displayed with the support of Terricolor Display Technology. Even the entry-level X8300C series can enjoy clear and sharp 4K image quality through the 4K sharp image processing engine PRO.
It is worth mentioning that the 4K sharp image processing engine PRO driven by the 4K image processing chip X1 is more powerful. New database, richer image database, digital noise reduction, noise crusher, self-similar precision imaging, flat area detection and other technologies, can optimize the image of various signal input sources close to 4K image quality, truly experience each 4K audio and video at every moment.
Listen! Original sound reproduction

Sony X9400C/X9300C Series Support Hi-Res High Resolution Audio
The insistence of Sony TV on sound and picture is a guarantee of a high-quality audiovisual experience. When 4K meets high-resolution audio, Sony X9400C/X9300C series came into being, through which you can listen to high-quality high-resolution audio, rich sound levels with advanced magnetic fluid speakers, as if placed in the first scene, let You enjoy a high-quality sensory feast in the living room. In addition, Sony's unique audio technology +, through the "DSEE HX Digital Audio Enhancement Engine", can analyze the sound information of compressed music files, apply a unique algorithm to recover the lost harmonic part, can be compressed to enhance the audio close to Hi-Res high-resolution audio quality can reproduce original sounds whenever possible.

Sony X9400C series integrates the strongest sound and picture technology in one
For audiophiles, Sony's strongest audio and video crystallization X9400C series must not be missed! Its dynamic direct type LED backlight layout, with the sophisticated optical control PRO can achieve local light control and stunning contrast of light and dark, so that the quality of the Can be picky; at the same time, wedge-shaped design with a large volume of magnetic fluid speakers in the Hi-Res high-resolution audio with the performance of the quality of the TV products show a new height. There is no doubt that the X9400C series, which incorporates the most advanced audio and video technology, will become the new darling of audiophiles.
Play!Entertainment

With first-rate audio and video quality performance, you also need to have fun! Sony LCD TV and Android "encounter", making it unprecedented intelligence. 2015 Sony 4K TV series new new products and 1080 HD W850C series take the lead in Android 5.0 operating system, regardless of content search, video recommendation, or application selection, game play, clear and intuitive interface allows you to quickly find your own needs In addition, the built-in app store allows you to enjoy games and applications on the big screen like a smart phone. Unprecedented mass applications will make you dazzled. If this is not enough, you can also use mobile phones, gamepads and even keyboards and mice. Connected with Sony Smart TV, you can play Android games as you like; you don't have to worry about finding such massive contents. With the voice search button of the touch remote control, just say what you want and the Sony Smart TV will instantly show you. .
Make 4K life more exquisite!

Sony adds new 43-inch models to its 4K TV line
The new Sony 4K series TVs in 2015 are more considerate to different positioning user groups. The new X8300C series adds 43 inches in addition to the 49-inch model. Although the size is small, but the performance is still strong, the series is also equipped with Sony's latest X1 processor, with the help of 4K sharp image processing engine PRO, can obtain sharp and clear picture quality performance; low frequency reflex speaker and alcohol tone technology + collocation, let The series of sound and picture performance is not bad. And most gratifying is that the series for entry users, the price is more affinity.
Familiar with simplicity! 2K TV purchase is more relaxed

Sony 1080 HD Series W850C Series
Whether it is hardware, content, or the whole industry eco-chain from the lens to the living room, the 4K industry has entered the fast track. While Sony established a strong 4K TV lineup, the classic HD product line has also been streamlined and enhanced. From the entry-level R500C series to the W850C series, users can feel the sincerity of Sony's sound and picture.
You can learn more about the design features of the 4.9mm ultra-thin 4K and the more details of the Sony TV in 2015, as well as the chance to get a surprise gift package.
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