With the upgrading of consumer demand, high-end development, large size, image quality innovation, process innovation bring opportunities for the development of color TV market. According to data released by Aowei.com, the penetration rate of UHD products in the first half of 2017 is 58%. The penetration rate of large-size products above 55 inches is 40%; the penetration rate of intelligent products is 85%, and the color TV industry has entered a high-order competition era with technology as the core and driving.
Among them, chasing 8K technology has become a new phenomenon in home appliance companies and even in the TV industry, and many home appliance companies have begun to get involved in 8K technology. Recently, as a well-known TV brand, Sharp also released news that it will release the first consumer-grade 8K TV new products at the end of August.
What does 8K TV mean? <br> Many home appliance companies choose 8K technology for high-end breakout of color TV sets. It is 8K technology that has more powerful advantages than the current hottest 4K. Relevant industry experts from China Household Electrical Appliances Research Institute said that 8K technology can achieve a resolution of 7680×4320 pixel size, that is, 7680 effective pixel points in the horizontal direction, 4320 effective pixel points in the vertical direction, and the recently hot 4K, only 8K resolution. A quarter of the rate. It can be seen that 8K can bring the ultimate picture quality experience, and the degree of detail is unparalleled.
It is also based on the advantages of 8K technology that Japanese TV station NHK plans to broadcast live 8K TV signals at the 2020 Olympic Games in Tokyo. Previously, mobile operators such as China Telecom also deployed Gigabit broadband in various cities across the country to provide broadband support for the popularization of 8K TVs. In addition, relevant experts from the China Electronics Technology Standardization Institute said that China is developing an industry standard for ultra-high definition television.
The reality that the TV industry has to admit is that TV is moving toward higher resolution. At the same time, with the improvement of LCD panel production capacity and high-end technology, the cost of TVs of the same specification has gradually decreased with time. Quite a few "Moore's Law" means that the 4K TV in the market has been flat with the price of FHD TV many years ago, and the future 8K has become the mainstream of the market, just a matter of time.
But is this day tomorrow, or not far away? Still need more time?
8K should be a complete industry and not just a TV.
Talking about the status quo of 8K, I have to talk about the 4K source problem that is currently widely criticized. Consumers buy 4K TV, but they can't enjoy the joy brought by the complete 4K source. This is also the industry's wait-and-see attitude towards 8K. fundamental. However, the content is only one of the challenges facing the 8K in the future. What really affects the future direction of 8K is whether the whole industry can grow together, or whether anyone can stand up and build an 8K ecosystem together.
In the opinion of industry experts, the perfect 8K ecosystem should have the following aspects.
1. From the upstream LCD panel to the after-sales maintenance complete industrial chain “Technology leadership does not represent consumption leading.†Dr. Tian Renhe from the Institute of Electronics, Chinese Academy of Sciences said that 8K technology has a very strict hard standard, 7680×4320 progressive scan resolution, 22.2 The channel and naked-eye 3D display technology require that the overall industry chain needs to be improved, but there is no officially heard which manufacturer has the 8K technology industry chain.
Looking at all the LCD panel production lines in the world, it is not very common to have a production line with 8K LCD panels. Perhaps this is the space for future development, but for now, who can master the production of 8K LCD panels, realize TV R&D, assembly, To the market, and even after-sales service, such a complete industrial chain, who can take the lead in the 8K market.
2. Photographic equipment needs to be recognized by the industry <br> Dr. Tian Renhe said that the lack of photographic equipment will naturally lead to a serious shortage of 8K video technology. At present, 8K video technology has a resolution of 33 million pixels, and most of the full-frame SLR cameras on the market today are around 24 million pixels. In other words, even if you put photos, most of the SLR camera's photo size can not meet the requirements of 8K video technology, not to mention the video screen.
But it is worth noting that the movie "Galaxy Guard 2" released in 2017 uses 8K camera shooting technology. The reason why the 8K camera is used for shooting, the director believes that 8K shooting can leave more for post processing and visual reconstruction. Space, especially in the conversion of 2D images like 3D images, can achieve more realistic effects. Although the final movie played in the theater is a 8K conversion source, to a certain extent, the popularity of 8K cameras requires the support of the film industry practitioners, such as film directors.
8K cameras can't be popularized. In fact, 8K content can't be talked about, so it's not the time to come from 8K, but also the cognition of movie directors.
3.8K processor has manufacturers involved in "8K technology puts higher requirements on TV components such as image processors." Dr. Tian Renhe said that the current mainstream image processor must redesign the image processor to avoid high heat and huge The problem with data processing.
This problem is just like a double-edged sword. The use of it is not only the development of the display equipment industry, but also the development of computer hardware and application industries. If you use it badly, it will affect the experience of existing products. It is possible to get partners such as Intel, NVIDIA, and Qualcomm to build an ecosystem together. In fact, it also affects whether 8K is too early.
4. Content, content or content <br> Compared with the strict requirements of 8K technology for hardware such as image processor, the market is more concerned about the content and cost of 8K technology into life, especially the content, which can now be viewed 8K. The content is very rare.
“Content and display terminals are interdependent. However, in 8K technology, display technology is implemented, but the content is still basically blank.†Experts from China Electronics Technology Standardization Institute said in an interview that China’s 4K in the past two years It is just getting started. Even if the domestic 4K eco-chain is built, the content of ultra-high-definition film source is still scarce, so the 8k content beyond 4k technology is even scarcer. Without content, the terminal appears useless; without a terminal, the content can only be shelved. Content and terminals are best in a synchronous development model, but unfortunately, the two do not belong to the same industry. Only when the two develop at the same time can they match the ideal resources to consumers. In terms of the current market, who has the ability If you can produce 8K TV and synchronize 8K content, who can really open the market, if no one can do it, I am afraid that 8K is still a little early.
On the whole, instead of discussing whether 8K TV is worth buying, it is better to sit down and talk about how the 8K industry will develop in the future. Just release a 8K, maybe it is too advanced. After experiencing the development of 4K TV twists and turns, you may be able to give The future development of 8K TV brings a lot of reference, so if these problems are solved, 8K will come.
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