OFweek smart home network news: smart home frequently appear in the major media, into people's attention. With products such as full-house intelligence, smart wardrobes, smart kitchens, intelligent door locks, smart sleep, smart sofas, and smart bathroom products entering the home of ordinary people in succession, we have truly felt that the smart home era has fully entered our lives. According to industry forecasts, in the next five years, the smart home industry will develop into a Chaoyang Chaoyang industry. From this we can judge that it will change the way people live in the future, and the impact will not only be limited to the furniture industry, but will even affect the real estate market in the design world and even in China as a whole.
From the demand side, in the context of consumer upgrading, as per capita disposable income increases, users become more spending power and willingness than before. Since smart home products have been on the market for several years, they are constantly being “educatedâ€. From the curiosity to the surprise to the tedious and then to the challenge of this discipline, the awareness of smart homes has become increasingly clear.
At present, the penetration rate of domestic smart homes is less than 10%. This reflects the future potential of the smart home market on the other hand. Once any company has developed good products and services that detonate users' pain points, the scattered "home experience scenes" are connected in series and changed. Limited to a scene of smart products and blocked smart home ecological environment, the smart home market will be redefined.
From the perspective of the supply side, under the background of continuous development of smart homes, technologies such as cloud technologies and artificial intelligence have matured after several years of development. It is no longer an illusion for smart home products to cover users' full-scale lifestyles. Explanation). The upgrading of China's manufacturing into a smart home has created a favorable policy environment. Coupled with the maturity of industrial scale, the cost of production has been greatly reduced. In the past few years, “conceptualized†smart home products are expected to be popularized. With the popularization of cloud technology, artificial intelligence and other technologies in various life scenarios, the new smart home products are expected to change from passively responding to user needs to actively determining and identifying user needs and providing accurate services.
Unsurprisingly, at the just-launched AWE China Home Appliances and Consumer Electronics Expo, smart homes have become the “main theme†for many companies to launch.
Haier released Haier U+ Smart Life 3.0, which is an IoT platform centered on cloud and brain augmentation, UHomeOS and scene customization. Haier displayed the first fully-connected smart home appliance on AWE. The first batch of 161 smart living scenes were officially sold on its platform, and the smart home with U+ operating system was installed in different physical spaces such as the living room, kitchen, bathroom, and bedroom. Through the mobile phone, refrigerator, television, Ubot multiple entrances and user interactions, access to the user's personalized needs, through the real-time interconnection of people, machines, and real estate, so that home appliances based on personalized needs to provide services.
Based on its own advantages in small appliances, Midea introduced smart kitchens, smart living rooms and other modules on AWE. Midea's i+ smart kitchen ecosystem has completed the coverage of eight categories of refrigerators, rice cookers, pressure cookers, soya-bean milk makers, wall-breakers, cooking machines, microwave ovens, and ovens, allowing users to prepare a table of meals according to their different dining characteristics. The smart living room module is a strategic cooperation with the micro whale, relying on the large screen entrance of the micro whale to create a smart home system under the family mutual entertainment situation.
Hisense, Skyworth and other large-screen manufacturers have also demonstrated their own smart home systems, including smart ice washing, air conditioning, lighting, security, sensing and other appliances category; Vantage, Fang Tai, according to their own advantages in the kitchen appliances, demonstrated Smart kitchen, allowing users to operate more convenient.
The smart home system demonstrated by many manufacturers on AWE just encompasses three stages of smart home development. Among them, the 1.0 phase is hardware intelligence, some home appliances can begin to operate remotely with mobile phones or other devices, that is, electrical appliances to network devices, most companies are still working on hardware intelligence; 2.0 stage is scene intelligence In a specific scenario, smart home appliances are interconnected and interoperable, such as the interconnection and intercommunication of air conditioners, refrigerators, and washing machines. This single-brand multi-product portal interaction is mainly driven by a small number of leading integrated appliance manufacturers. The iteration of the complete set of equipment; the 3.0 phase, that is, home intelligence, aims at different life scenarios of different families and realizes the customization of differentiated scenarios from passive services to active responses.
So far, Haier is the only company that has entered the third stage, and this scope can be extended to the world. After Haier's 3.0 period, the wisdom life finally came into reality from the "concept", and Haier became the "textbook" of the smart home industry. U.S. and other leading integrated appliance manufacturers are also rushing into smart homes. For a long time to come, smart homes will present a trend of “more than oneâ€.
According to data released by the market research firm Statista, in the past 2016, the United States had the largest capacity in the global smart home market with US$9.712 billion, and China ranked fourth with only US$520 million. From the perspective of the growth rate of smart home penetration, the US ranks first with 5.8% and China with only 0.1%. On a global scale, the smart home scene is still in the incubation phase and has not been widely used. Especially in China, the popularity of smart homes is even lower, far less than some developed countries.
At present, the smart home ecosystem has not yet been fully established. The inconveniences such as decentralized scenes, poor compatibility, and complicated operations have not yet been completely resolved. Consumers are unable to fully appreciate the convenience of smart homes. Secondly, there is a lack of supporting regulations and uniform standards in the field of smart homes. In the industry, there is a mixed bag of goods and products are mixed. Consumers generally experience poorly, and word of mouth is difficult to improve. Naturally, it is difficult to promote. Third, the overall security of smart homes is not high. If they are invaded by hackers, the consequences will be unthinkable. If relevant data are acquired by criminals, it will also cause many hidden dangers. Finally, product prices and spending habits are also major factors hindering the popularity of smart homes. At present, the price of smart home products is still very "cold," and ordinary consumers can only be stunned.
Roads are long and difficult, and smart homes need more practice to land. From the product hardware point of view, smart homes need to set up different sensors and controllers in combination with different scenarios. From the point of view of the software platform, the decentralized situation of the control terminals needs to be improved. It is still a long way to go to close the management loopholes. From the service point of view, the sale of smart home products needs to provide standardized training for pre-sales and after-sales services. From the product end and the control end, professional technical teams are required. Real estate agents, home improvement companies and even designers need to actively participate in the sale of smart home products. Among them, establish a complete and systematic service system.
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