Time back to 2010, 3D movie Avatar won 2.7 billion US dollars at the global box office, a time "3D" has become the object of people sought after. Affected by this, 3D TVs have quickly entered the consumer market. This feature has also become standard on many high-end TVs. After 7 years, 3D movies still insisted on being the highest-priced version in the movie theater. However, 3D TVs have not been so lucky. With the suspension of production by major manufacturers, they have reached the end of their lives.
The spy affair 5 was released in Mainland China on August 23 last year. The release of the film caused a strong reaction, not because of how wonderful the movie was, but because it was "China's special edition 3D." We must know that the spy and shadow 5 is shot in 2D format, and when it was introduced in mainland China, it was converted into a 3D version through late-stage technology. This 3D version is also very familiar to many mainland fans, that is, "In addition to subtitles are 3D, where no other 3D."
The whole world is playing 2D, but the Chinese market can be exclusively devoted to 3D. This is not because the Chinese audience likes 3D. Instead, it increases the 3D platoon. Besides giving the movie a good-looking box office result and a higher box office split, it is also a policy-leaning one. product. Since 2012, China has reached a memorandum of understanding on resolving issues related to the WTO movie. The Chinese government has agreed to add 14 quotas of partial movie accounts outside the quota of 20 overseas accounts, but it must be a 3D movie or an IMAX movie. The split ratio has also been increased from the previous 13% to 25%.
to sum up:
At present, China's film industry is developing at a rapid pace, and the industry bubble is also emerging. A large number of quality 3D videos have been launched into the market, and Hollywood blockbusters have also been 3D in China. These bubbles are all appearing in the 3D version. After being broken. The audience’s discussion amplifies all issues and will have a profound effect on the entire 2D to 3D market. This incident also shows that the domestic audience is becoming mature and know that watching 3D also depends on the real 3D, which also brings judgment to the production and distribution of the film. The Chinese movie market is no longer the upstart market. In the future, it will use mature 3D movies to convince viewers.
Smart TV/box information can focus on smart TV information network sofa butler (http://), China's influential TV box and smart TV website, providing information, communication, TV boxes, smart TVs, smart TV software, etc. Answering questions.
The cinema may look fake 3D
From this year's US CES2017, we can see that Sony, Sharp, LG and all domestic manufacturers have banned 3D. Samsung also stopped updating 3D TVs after 2016. US TV brand VIZIO abandoned 3D TV as early as 13 years, and jointly acquiesced to the demise of 3D TVs. At first, most people thought that the 3D function would gradually become the subsidiary value of high-end television, but nobody thought that it was rejected so decisively, and many consumers stated that the use of 3D functions was extremely low. Many manufacturers have announced to abandon 3D TV
At first, people were keen on 3D TV. It was undoubtedly a novelty. Compared with ordinary 2D graphics, it was more realistic and three-dimensional. However, the reason why 3D TV functions were defeated in the development of diversified technologies was mainly due to the lack of experience. Good, consumer habits are difficult to form, and the exuberance of content resources is also an important factor in its demise. The naked-eye 3D technology, which was once highly hopeful, is still not mature, and it is completely unfavorable during the rescue of 3D TV. Many movies may not be suitable for 3D versions at all
The film industry, on the other hand, is completely different from the fate of 3D TV. The latest hit films are basically 3D versions, but the 2D version is very few. In the past, only sci-fi movies could be accompanied by 3D. Now even cartoons must be made 3D. The film's recent biochemical crisis: Final Chapter, Westward Voldemort, Kung Fu Yoga, Happy Voice, and Lego Batman Movie. Both the romance movie, the science fiction movie, the animation, and the action movie are all 3D projections. In fact, many viewers did not want to watch the 3D version, but because some movies only have a 3D version, they can only buy high-priced 3D tickets. The spy affair 5 was released in Mainland China on August 23 last year. The release of the film caused a strong reaction, not because of how wonderful the movie was, but because it was "China's special edition 3D." We must know that the spy and shadow 5 is shot in 2D format, and when it was introduced in mainland China, it was converted into a 3D version through late-stage technology. This 3D version is also very familiar to many mainland fans, that is, "In addition to subtitles are 3D, where no other 3D."
Spy on the heavy 5 Do you see it?
This spy isn't the first Chinese special edition to be released in the Mainland. 2012, Chaoqin Hacking, Mechanical Warfare, Iron Man 3, Speed ​​and Passion 7 have all been complained by viewers before. The difference is that in foreign countries and Hong Kong, viewers have the right to choose. Whether it is 2D or 3D viewers can see, if the audience feels 3D vertigo is too strong, then the movie theater will be less and less, the audience like The version wins, which is in line with market laws. China's Special Edition 3D is not an example
The reason why the spy bug can reach a culmination is because the hard-to-turn 3D version caused some physical discomfort to the audience. This film has a large number of hand-held shooting lenses, the movie screen is shaken in many cases, this shooting method itself is prone to cause physical discomfort, but also hard to turn into 3D, many viewers said that when the latter half saw a kind The feeling of vomiting, it also had to trigger the collective tantrum of domestic fans. 3D movies are usually more expensive
We all know that not all movies are suitable for making 3D versions. Some "hard" conversions have caused movies to lose their sense of purpose. In particular, low-cost conversions have made the movie a crime. An argument circulating in the industry is that the conversion of 3D is to prevent piracy, because on-site shooting of 3D screens can only capture very vague images, which makes pirated gun versions lose their source. However, this is very unfair to consumers who spend high prices to go to the cinema. The whole world is playing 2D, but the Chinese market can be exclusively devoted to 3D. This is not because the Chinese audience likes 3D. Instead, it increases the 3D platoon. Besides giving the movie a good-looking box office result and a higher box office split, it is also a policy-leaning one. product. Since 2012, China has reached a memorandum of understanding on resolving issues related to the WTO movie. The Chinese government has agreed to add 14 quotas of partial movie accounts outside the quota of 20 overseas accounts, but it must be a 3D movie or an IMAX movie. The split ratio has also been increased from the previous 13% to 25%.
Avatar is the 3D best movie in the audience
For imported films, the 3D format not only helps them win the quota in the Chinese market, but also obtains higher splits. This policy has become a direct cause of the import 3D format and the IMAX movie push. At the same time, the current domestic 2D to 3D situation is very common, we have already introduced in front, in fact, for domestic films, the 3D format can also get the government's welfare. I hope that domestic cinema can bring more mature 3D movies to the audience
In November 2012, the National Film Development Special Fund Management Committee announced the “Notice on subsidizing the creation and production of domestic high-tech format filmsâ€, pointing out that the government will introduce high-tech films such as domestic 3D and giant screens that will be shown on the market. Rewarding movie copyright parties by movie box office income binaries has drastically stimulated the market for 3D movies. From 2013, the subsidy amount can reach up to 10 million yuan, continuing to stimulate the development of domestic 3D movies. to sum up:
At present, China's film industry is developing at a rapid pace, and the industry bubble is also emerging. A large number of quality 3D videos have been launched into the market, and Hollywood blockbusters have also been 3D in China. These bubbles are all appearing in the 3D version. After being broken. The audience’s discussion amplifies all issues and will have a profound effect on the entire 2D to 3D market. This incident also shows that the domestic audience is becoming mature and know that watching 3D also depends on the real 3D, which also brings judgment to the production and distribution of the film. The Chinese movie market is no longer the upstart market. In the future, it will use mature 3D movies to convince viewers.
Smart TV/box information can focus on smart TV information network sofa butler (http://), China's influential TV box and smart TV website, providing information, communication, TV boxes, smart TVs, smart TV software, etc. Answering questions.
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