The four-year World Cup is about to open in Brazil. Beer, chicken, and television are all essential items for fans during the World Cup. The use of 4K technology broadcast as a highlight of the current Brazil World Cup set off a boom in domestic sales of 4K television.
Looking at the World Cup in Brazil, the thorny World Cup and TV with 4K TV on the road are always good friends. The Brazilian World Cup starts soon, and 4K TV's promotional advertisements are overwhelming. Bus stations, subways, TVs, and the Internet... When the China National Grid reporter visited home appliance stores, it was found that in the Suning, Gome, and medium-sized home appliance stores, major brands of 4K ultra-high-definition televisions had no less than 100 yuan or even 1,000 yuan in price promotions.
Some industry insiders expect that the World Cup in Brazil will play a very good role in the sales of 4K TVs. While boosting the popularity of 4K TVs, it will also prompt the TV industry in the first quarter of the year to welcome cold weather in the second half of the year. The reporter found that despite the enthusiasm of fans watching the World Cup in Brazil, there are still two major obstacles to the popularity of 4K TV.
“Lee Ghost†is in charge and Fake 4K is still in the 4K TV when it comes to a big sale. However, the industry has a “true and false†4K debate.
The reporter found that the current price of 4K TVs in the market ranged from a few thousand dollars to over ten thousand yuan. The prices of 4K TVs of different brands varied greatly. Sometimes the price of a 4K TV of the same brand also differed by nearly one third. Many people in the industry said that there are too many low-priced 4K TV gimmicks on the market. Consumers should pay more attention when they shop.
What exactly is 4K TV?
It is understood that 4K TV is also called Ultra HDTV with a screen resolution of 3840×2160, and high definition is the most prominent highlight of 4K TV. Store shopping guides told reporters that the real 4K television must have the following three points, are indispensable: First, the TV screen must be 4K, to ensure that the video playback ultra-high resolution; Second, the TV to configure HDM2.0 Interface, to ensure the transmission of 4K quality, download 4K video from the Internet; Third, 4K TV must have 4K decoder chip.
Lu Jiebo, deputy secretary-general of the China Electronic Chamber of Commerce, pointed out that when a TV is connected to a 4K signal, consumers can tell whether it is true or not. It is impossible to see the screen alone. Only the 4K signal can be processed and the 4K source TV can be played. Can be called a true 4K TV.
As the current 4K TV standard has not yet been introduced, domestic lack of corresponding industry standards, the market is still chaotic. Fake 4K TV "Li Gui" is in charge, hindering the popularization of 4K TV.
Limited source, 4K TV content is a short board for users, pay a high price to buy 4K TV, the purpose is to enjoy more shocking, more clear viewing effects. But for manufacturers, 4K TV is more of a breakthrough in finding bottlenecks, and it finds a selling point that stimulates sales.
Judging from the current stage, China’s 4K television content industry has just started, and the film source has less impact on consumers’ visual experience. Even the major World Cup TV manufacturers are bragging about the World Cup in Brazil, it is also difficult for the 4K live broadcast to meet the Chinese fans.
Imagine that the 4K TVs that consumers buy at high prices can only watch high-definition movies and TV shows, and the consumer experience is bound to be affected. In addition to enthusiasts seeking ultimate audio and video effects, in the era of Internet TV, it seems that more and more mass consumers are paying more attention to TV content. Due to the limitations of film sources, content has become a major shortcoming restricting the popularity of 4K TV.
Recently, CCTV, which enjoys the exclusive broadcasting rights of the World Cup in Brazil, revealed that although the World Cup FIFA has confirmed the use of 4K broadcasting technology, 4K technology has not been used to broadcast major events before this time. Technology is only used as a test and is not open to domestic audiences.
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