Dong Mingzhu, this is a name that has a sound in the air-conditioning industry. It is a man of the Chinese home appliance industry. It is a savvy business woman and a legendary marketing expert. In 1990, at the age of 36, she came to Zhuhai from her hometown of Jiangsu, and she didn't even know what marketing was. However, when she started from the most basic sales clerk, she became the head of the operation department in the third year, and then managed the sales of Gree. In 2001, he became the general manager and now heads the president "Bao Jian". In the past 16 years, she has successively launched the sales policy of “off-season rebate†and “year-end rebateâ€, which made a great contribution to Gree Electric's solid market foundation. Later, in the increasingly fierce market competition, she creatively proposed to set up. The concept of “regional sales company†has made it an important magic weapon for the company to win today, and has been praised by the economic and theoretical circles as “a new sales revolution in the 21st century economyâ€. You pay attention to, care for others, help others to overcome difficulties, and finally, this market, your friends and partners, will try to share your difficulties. --- Dong Mingzhu did not press the card in 1995, Gree people ushered in their own new sales manager, but found that she is a person who never presses the card, her "brand" only one: herself The principle that I think is right. The first problem she faced after taking office this year was the backlog of 19,000 air conditioners during the winter. In this regard, the usual practice is to sell 300 yuan per price. Dong Mingzhu said: "No, the price reduction of normal goods is detrimental to the image." Her unexpected approach is to distribute the backlog of air conditioners to each dealer. The office staff did not expect that the three fires that Dong Mingzhu’s new official took up would burn themselves, and the burnt ones were not finished. At the beginning of his tenure, Dong Mingzhu stipulated that "you should not eat anything during working hours. Once you find out, you will be fined 50 for the first time, 100 for the second time, and the third time." Everyone thought that it was just talking about it. One day, Dong Mingzhu walked into the office and found that eight employees were eating. After only 10 seconds, the bell was ringing. Dong Mingzhu was unceremonious, and each person received 50 yuan. Everyone was stunned. Dong Mingzhu said that as long as the principle of violation is violated, small things are big events and must be managed. "It should be controlled by large dealers instead of being controlled by big dealers. All dealers should compete on an equal footing and enjoy the treatment according to the scale." This is the principle that Dong Mingzhu treats dealers. One day, there is a large dealer with annual sales of 150 million yuan. The Gree factory is asking for special treatment, and the tone of the arrogance is not negligible. Instead of paying attention to him, Dong Mingzhu countered and fired him out of the Gree distribution network. Everyone sucked in a cold air, and a sales manager who had not yet settled in a position did not hesitate to throw away 150 million yuan in annual sales. This is Dong Mingzhu. As long as he violates the principle, Tianwang Laozi will also dismount me. The dealer looked at Dong Mingzhu: This time, we are all served. Many air-conditioning plants often indulge large sellers and allow them to operate across regions. In this way, the local small dealers simply competed, but also messed up the market.
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