This is a good time for entrepreneurship, but it may not be a good time for entrepreneurs to finance.
From the second half of 2015, affected by the primary market, the booming entrepreneurial tide encountered the winter of capital. Looking back, entrepreneurship has changed the world. It is precisely the entrepreneurship itself that is in urgent need of a change in the industry.
On July 28, the entrepreneurial social platform “Microchain†held a product strategy conference in Beijing and launched a full-scene financing solution. This is an investment and financing artifact created specifically for entrepreneurs and investors, enabling each and every entrepreneur’s BP investment to be accurate and efficient, enabling investors to significantly increase their work efficiency.
At the press conference, Cai Hua, the founder of Microchain, first presented this group of data: In 2015, 4.439 million new private companies were registered, but there were only 4610 companies that obtained financing throughout the year. "The market lacks a platform that can really serve all entrepreneurs, and micro-chains need to do everything for entrepreneurship."
As an important part of the entrepreneurial process, financing difficulties have increasingly become the primary issue affecting the development of start-up companies. In most cases, however, entrepreneurs do not get enough money, and investors are in a dilemma of not finding good projects. Jingwei’s Chinese partner, who is also a micro-chain investor, frankly stated: “Entrepreneurship and investment have changed every aspect of people’s lives, but entrepreneurship and investment have not changed for decades.â€
“Micro-chain has been working hard to better serve entrepreneurship. We are working hard to make entrepreneurs find the right investors, and also strive to allow investors to find the best projects.†As an important part of this conference, micro-chain cooperation The founder Liu Rongjun specifically introduced the full-scene financing solution for micro-chains:
One-click BP to accurately dock thousands of investors
In order to solve the problems of entrepreneurs' BP nowhere delivery and blind delivery, micro-chain has started the professional investment institution investor certification mechanism. Entrepreneurs can select investors who meet their own conditions based on the investors’ areas of interest, investment phases, investment limits, and areas of interest, as well as historical investment cases, and deliver them in one click.
Full visibility, safe and controllable BP delivery
Entrepreneurs can achieve full control over the delivery of BP via micro-chain, and support full path tracking, whether delivered to investors on the micro-chain platform, or shared to WeChat or e-mail through the micro-chain platform. For each BP delivery, the entrepreneur can set the access period and password for this delivery. With this set of mechanisms, when the entrepreneurs close the financing cycle, all the external BPs will no longer be visible; password protection effectively prevents the possibility of BP being arbitrarily circulated.
·Data analysis, accurate GET investor minds, help entrepreneurs improve BP
The micro-chain has played with meticulous care, recording every page of the entrepreneur's BP being viewed by investors, including their stay. These objective data are more realistic than investors' responses. They can help entrepreneurs analyze which pages are the most attractive to investors and which page investors are dismissive, so that they can improve BP in a targeted way. This is the first time in the industry that an automatic closed-loop delivery BP has been formed through the investor's behavior data.
·Direct financing roadshow and entrepreneurial competition
Financing is an important issue, so we suggest that entrepreneurs can sign up for quality roadshows and entrepreneurial competitions in addition to BP. Micro-chains provide entrepreneurs with the ability to participate in financing activities. Through registration, they can participate in road shows and entrepreneurial competitions across the country.
Since the function of financing activities was launched in May, micro-chain has issued 395 registrations for financing activities, including “2016 China Youth Internet Entrepreneurship Contestâ€, “2016 Tencent Internet+ Entrepreneurship Contest†and “2016 Fosun's Star Future InnoStar†'Global Innovation and Entrepreneurship Competition' and other well-known entrepreneurial competitions.
·Investors' professional investment tool
The micro-chain provides investors with a deep optimization service. Through artificial screening, investors can identify the best quality projects. In addition, unlike traditional BP delivery methods such as WeChat and email, microchains can help investors easily manage all BPs, unviewed, feedbacked, and interviewed. In the upcoming version, micro-chain will also automatically layer all the BP delivery according to the delivery person's preferences and behavior habits to further improve the investor's work efficiency.
In addition, micro-chains also provide massive item search capabilities. Investors can filter projects through various dimensions in massive projects, and can also specify project names to search directly and try to contact the founders of the project. The traditional way of looking for introductory projects and founders will be the past.
Up to now, the micro-chain platform has gathered more than 400,000 users, and more than 1,400 investors from 506 domestic professional risk investment institutions have passed certification. Nearly half a million BP deliveries took place through micro-chains, of which 90,000 received feedback from investors and 12680 investor interviews were obtained. According to statistics, 142 projects have already completed financing through the micro-chain platform.
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