According to the latest report of WitsView, the optoelectronic business unit of TrendForce, the total number of global LCD TV shipments in the first quarter of 2016 was about 48.32 million units, a quarterly decline of 20.9%, and a decline of 6.3% compared with the same period last year. In the first quarter, the traditional low shipment season in Europe and the United States, coupled with the economic uncertainty of the general environment, China's domestic demand market is gradually saturated, which makes the overall LCD TV shipments worse.
WitsView research manager Lin Zhenshun said that the February earthquake in southern Taiwan damaged the capacity of upstream panel factories, and Samsung ’s 0.4mm glass conversion was not as expected, affecting the time for brand factories to mass-produce new products in the second quarter, but because of the first The quarter base period is low, and WitsView estimates that the global LCD TV shipment volume will still reach 51.5 million units in the second quarter of 2016, a quarter-on-quarter growth of 6.6%. Throughout the year, due to a saturated market and weak overall demand, WitsView revised down its 2016 LCD TV shipment estimates, from the original 222 million units to 219 million units, with an annual growth rate of approximately 1.5%.
The Korean brand Samsung Electronics delayed the shipment of new models due to the 0.4mm glass conversion problem of the panel manufacturer Samsung Display and Innolux ’s earthquake disaster, although the shipment of the new model was the first in the first quarter, reaching 10.5 million units. The recession is still as high as 34.4%. LG Electronics (LG), due to the impact of the off-season and sales losses, shipped 7.1 million LCD TVs in the first quarter, a 13.4% decline in the quarter, ranking second.
In the first quarter, the Chinese brand Hisense surpassed TCL's 3.2 million units with a shipment of 3.47 million units and came to the third place. Hisense actively deployed overseas markets last year, through the acquisition of Sharp's Mexican factory and the acquisition of the Sharp brand in South America. 1. The sales authorization in North America has gradually blossomed.
In recent years, Sony (Sony) no longer chases shipments, and takes the profit of the whole machine as a priority. The first quarter of the shipment season declined by more than 30%, which was squeezed out of the Chinese brand Skyworth by five. In addition, due to the recent rapid growth of Chinese brands, Japanese brands are gradually weakened by strong enemies and chasing soldiers.
Global LCD TV Shipment Ranking
Lin Zhenshun pointed out that it is worth noting that China ’s Internet TV brands have emerged recently, relying on the advantages of high regulations and low prices, directly dividing the market share of traditional Chinese TV companies, disrupting the original layout of each brand factory, also due to business models and consumer habits Changes, festival sales are no longer a guarantee for brand factories to digest inventory. North America will be the next step for China's Internet brand to aggressively enter the market. It is not difficult to see from the recent acquisition of LeTV's stake in TCL's Multimedia Division.
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