Introduction: LeTV will trigger the attention of the global media. What is the meaning of this big action for entertainment? What direction should we develop in the future?
Jia Yueting has not appeared for a long time.
Even if the company continues to dominate the media headlines due to various crises: executives leave the company, layoffs alternately staged; and easy-to-found co-founders, who took turns to fight within 12 hours, the driver crowded through the threshold and asked for money... These did not allow Jia Yueting to come out. .
After LeTV broke the crisis, Jia Yueting only appeared on two occasions. One was to obtain a financing conference after financing of 16.8 billion, and the other was a closing speech at a company's annual meeting.
But recently because of Liang Jun, Jia Yueting appeared rare.
In the announcement of the appointment of Liang Junxin, who is officially responsible for LeTV’s television business, Jia Yueting always wore a black hoodie. Liang Jun sat on his left, a simple white shirt, a pair of glasses, and a technical leadership style.
Before the launch of the conference, LeTV had just released an announcement announcing that Jia Yueting had resigned as the general manager of LeTV and remained chairman, and Liang Jun took over as general manager of LeTV. In the positions of China A-share listed companies, there are no such CEO positions. The highest executive position in the company is the general manager.
However, the transfer of the position of the general manager of LeTV is not the most worried about Jia Yueting. He took out Liang Jun together and was eager to clarify another voice.
That is, who is LeTV?
In January this year, LeTV introduced a huge investment of 15 billion yuan in China Sunac, and also introduced a second speaker who loves to speak.
At Sunac China's performance report on March 28th, Sun Hongbin, chairman of Sunac, disclosed the news that Liang Jun will serve as general manager of LeTV. Before Sun Hongbin, he also talked about important issues related to LeTV on various occasions, from comments on specific businesses, to changes in the independent directors of listed companies, and to the company's future direction.
Sun Hongbin’s repeated explosions made LeTV quite embarrassed. According to the provisions of the Chinese securities market, when a listed company announces a major event, it must inform the investor through an announcement. Obviously, this provision does not restrict Sun Hongbin, who has a strong personality.
At the same time, external speculations about Jia Yueting and Sun Hongbin competing for LeTV's control have begun to increase.
Because Liang Jun and Sun Hongbin had the same relationship with Lenovo, Liang Jun's promotion was also interpreted by some people as Sun Hongbin began to grasp the power of LeTV. This trend of public opinion seems to make Jia Yueting nervous.
Therefore, he rarely came out for an interview, but also with Liang Jun, the purpose is self-evident.
Long-sleeved good dance Sun Hongbin Sun Hongbin and Liang Jun have a common background. They all worked at Lenovo.
Sun Hongbin joined Lenovo in 1988. Due to his outstanding work ability, he was promoted as a manager of the Lenovo Group's Corporate Development Department in 1990. But then because of "economic problems" was sent to prison by Liu Chuanzhi.
After Sun Hongbin was released from prison, Liu Chuanzhi assisted him with the establishment of Shunchi by 500,000. Now Sunac is the main high-end real estate project for Sun Hongbin in 2003.
Sun Hongbin's financial innovation has no government background and no family foundation. In China's deep-water static real estate industry, he is a self-made type. In addition to a highly strategic business executive and superior executive power, Sun Hongbin’s other important ability is that he is very good at using the power of the media.
Earlier this year, Sun Hongbin and Sunac held a long-term occupation of media headlines in the acquisition of Greentown and the acquisition of Kaisa. In addition to the unpredictable circumstances of the news, one of the factors that cannot be ignored is Sun Hongbin’s borrowing of media power.
At the beginning of negotiating the acquisition with Greentown, Sunac set up 10 media carefully during the opening. While advancing the acquisition progress, it broke the news for the first time and occupied the high ground in public opinion. Song Weiping of Greentown was temporarily challenged in the media. In contrast, he was obviously under-prepared and was at a disadvantage in public opinion.
In the merger and acquisition of Kaisa, Sun Hongbin's ability to use the media to create momentum is even more vivid.
On January 28, 2015, Sun Hongbin participated in the online voting on the topic of “who may take over the Kaisa Industry†and Sun voted for Sunac. However, after a few minutes, Sun Hongbin deleted Weibo.
The turbulent boss played a trick, but it made the media extremely excited. A microblog that only survived for a few minutes became the object of media interpretation. Two days later, Rongchuang had a temporary suspension. The announcement stated that “the company is required to publish an announcement containing inside informationâ€, further exacerbating speculation.
Although the final result was not a full-scale takeover of the media coverage (in fact, it only had enough of the four projects of Shanghai Kaisa), Sun Hongbin made use of the media's momentum to make full use of the media's ability to influence public opinion.
After Sun Hongbin became a shareholder in LeTV, he often became a “daughter†at the press conference and sent out various materials.
Sun Hongbin’s frequent vocalizations allow the outside world to interpret it as an increasing influence on LeTV. Under the crisis, LeTV.com was under the control of the new owner, Sun Hongbin, and the restructuring of the team was re-developed. This sounds natural. Obviously, this kind of wind direction made Jia Yueting sit still.
Jia Yueting once said that he is very strong in LeTV, and the senior executives around him all objected to him making cars, but he insisted on the dream of eating this music as countless funds. How can such a strong person endure the outside world and say that he has lost control.
Key figures Liang Jun
Prior to joining LeTV, Liang Jun had worked at Lenovo for 17 years. The last position is the vice president of product development for Lenovo smartphones.
Liang Jun is an engineering background and is a practical type. He understands products and understands business, and has a good reputation in the industry. At the 2012 919 LTV E-Commerce Festival, Jia Yueting announced that LeTV would do Internet TV. However, this release only had the concept of TV. Without any parameters, LeTV was also wearing a “PPT†hat. Liang Jun, who has never done television before, is the person in charge of the television business.
As the first leader to lead the production of Internet TV in China, Liang Jun did not have the ability to study the target. Even so, Liang Jun lived up to the expectations and launched the first-generation LeTV Super TV as scheduled in May 2013. After that, LeTV's TV sales doubled for three consecutive years. The sales from 2014 to 2016 were 1.5 million, 3 million and 6 million respectively, and the good quality was recognized by the market.
For Liang Jun personally, LeTV also provided him with a platform to display his abilities.
Liang Jun was previously not well-known at Lenovo. It was far less than Liu Jun and others. It was even worse to be joined by Leung, who was responsible for the mobile phone business.
Compared with Lenovo, which is experiencing a middle-aged crisis at this time, although LeTV is also in a relatively difficult stage, Liang Jun leads the company's best business.
In addition, on May 18, Liang Jun announced that LeTV’s sales channels had fully returned to LeTV’s innovation and mastered the sales of the highest quality business; on May 21, LeTV announced that he had been appointed as the general manager of LeTV. With his performance, Liang Jun is not scenic.
Of course, it is also his rapid advancement that has been interpreted by the outside world as Sun Hongbin leads LeTV's reform through Liang Jun and Jia Yueting loses control.
One evidence is that on May 16, Liang Jun publicly stated that LeTV's new team is very stable, and Lexus’ non-city company business is short of money. He also said that LeTV and Jia Yueting’s own business should be separated. This remark was used as a signal to Sun Hongbin, a Liang Jun team.
And coincidentally, these rapid changes have occurred after the financial innovation into shares LeTV.
In this regard, Jia Yueting explained in an interview that “the appointment of Liang Jun and the adjustment of the organizational structure behind it was a long time. In fact, this matter was considered several years ago. The real decision period began in August and September last year. In other words, before Sun Hongbin invested in LeTV, LeTV began to consider the issue of organizational restructuring.
Regarding the issue of the standing team, Liang Jun himself also gave an answer with practical actions.
When the interface reporter asked Liang Jun “what to look at, Sun Hongbinâ€, he said, “Jia has already given an answer. Our view is the same.â€
After the interview on May 21, the LeTV executives attended a routine photo shoot. In the photo, Jia Yueting and Liang Jun stood side by side, with the former hand on the shoulder of the latter.
One day after the meeting, Sunac China held a general meeting of shareholders. Sun Hongbin was no doubt asked about LeTV's control. Sun Hongbin responded that there is no change in the logic of LeTV's investment. "We will not seek LeTV's control."
LeTV's change of power Although Jia Yueting and Sun Hongbin expressed their position two days ago, there is no dispute over control. However, with the adjustment of LeTV business, the rights system has indeed changed.
At least, the company is no longer the hall of Jia Yueting.
Jia Yueting himself publicly acknowledged this issue. According to the interface news reporter, in August 2016, LeTV held an executive strategy conference in Tianjin. At this meeting, Liang Jun also bluntly stated that the biggest problem with LeTV’s management lies in being too exclusive.
Today, Liang Jun’s promotion is an important signal, which means that LeTV’s highly centralized system has begun to shift to a decentralized system.
“Next I will be more focused on strategic thinking, including the rationality of the listed company system, more time will be put into the product, and fully guarantee that the music of LeTV is really driven by innovation.†Jia Yueting said.
In the past, the highly centralized system was too dependent on Jia Yueting and his practice inevitably affected LeTV’s top management. Prior to this, he rethought in his letter that “although the core management and key staff are still highly engaged in personal work engagement, they do not have more energy and time to sort out the organizational structure and newcomer training.†This led to the 2016 The problem of expansion after the scale expansion.
To evolve more in line with the governance structure of modern companies, it is a good thing for LeTV. After Jia Yueting has delegated authority, the following executives will emulate their decentralization and will have more energy to sort out the organizational structure.
The adjustment of the organizational structure is one of the important aspects of LeTV's second-phase reform.
In addition, another important point is to sort out the various eco-businesses of LeTV, and to discharge different priorities.
For example, LeTV Sports has experienced layoffs, copyright cuts, and the departure of senior executives. It is evident that the status of LeSport's ecosystem has declined. LeTV is an Amu Ren CEO who does not have any industry experience. It also shows that the strategic position is back.
In comparison, Yiyi still remained important. Although it had experienced a storm with the founding team, but immediately afterwards, Yiyi actually obtained the licenses for Beijing and Chongqing.
For Yi Yi, Jia Yueting said that within the next one or two months, there will be a relatively big improvement. “We hope that the easy turnaround will be the first rebound signal after we reach the bottom.â€
Jia Yueting has not appeared for a long time.
Even if the company continues to dominate the media headlines due to various crises: executives leave the company, layoffs alternately staged; and easy-to-found co-founders, who took turns to fight within 12 hours, the driver crowded through the threshold and asked for money... These did not allow Jia Yueting to come out. .
After LeTV broke the crisis, Jia Yueting only appeared on two occasions. One was to obtain a financing conference after financing of 16.8 billion, and the other was a closing speech at a company's annual meeting.
But recently because of Liang Jun, Jia Yueting appeared rare.
In the announcement of the appointment of Liang Junxin, who is officially responsible for LeTV’s television business, Jia Yueting always wore a black hoodie. Liang Jun sat on his left, a simple white shirt, a pair of glasses, and a technical leadership style.
Before the launch of the conference, LeTV had just released an announcement announcing that Jia Yueting had resigned as the general manager of LeTV and remained chairman, and Liang Jun took over as general manager of LeTV. In the positions of China A-share listed companies, there are no such CEO positions. The highest executive position in the company is the general manager.
However, the transfer of the position of the general manager of LeTV is not the most worried about Jia Yueting. He took out Liang Jun together and was eager to clarify another voice.
That is, who is LeTV?
In January this year, LeTV introduced a huge investment of 15 billion yuan in China Sunac, and also introduced a second speaker who loves to speak.
At Sunac China's performance report on March 28th, Sun Hongbin, chairman of Sunac, disclosed the news that Liang Jun will serve as general manager of LeTV. Before Sun Hongbin, he also talked about important issues related to LeTV on various occasions, from comments on specific businesses, to changes in the independent directors of listed companies, and to the company's future direction.
Sun Hongbin’s repeated explosions made LeTV quite embarrassed. According to the provisions of the Chinese securities market, when a listed company announces a major event, it must inform the investor through an announcement. Obviously, this provision does not restrict Sun Hongbin, who has a strong personality.
At the same time, external speculations about Jia Yueting and Sun Hongbin competing for LeTV's control have begun to increase.
Because Liang Jun and Sun Hongbin had the same relationship with Lenovo, Liang Jun's promotion was also interpreted by some people as Sun Hongbin began to grasp the power of LeTV. This trend of public opinion seems to make Jia Yueting nervous.
Therefore, he rarely came out for an interview, but also with Liang Jun, the purpose is self-evident.
Long-sleeved good dance Sun Hongbin Sun Hongbin and Liang Jun have a common background. They all worked at Lenovo.
Sun Hongbin joined Lenovo in 1988. Due to his outstanding work ability, he was promoted as a manager of the Lenovo Group's Corporate Development Department in 1990. But then because of "economic problems" was sent to prison by Liu Chuanzhi.
After Sun Hongbin was released from prison, Liu Chuanzhi assisted him with the establishment of Shunchi by 500,000. Now Sunac is the main high-end real estate project for Sun Hongbin in 2003.
Sun Hongbin's financial innovation has no government background and no family foundation. In China's deep-water static real estate industry, he is a self-made type. In addition to a highly strategic business executive and superior executive power, Sun Hongbin’s other important ability is that he is very good at using the power of the media.
Earlier this year, Sun Hongbin and Sunac held a long-term occupation of media headlines in the acquisition of Greentown and the acquisition of Kaisa. In addition to the unpredictable circumstances of the news, one of the factors that cannot be ignored is Sun Hongbin’s borrowing of media power.
At the beginning of negotiating the acquisition with Greentown, Sunac set up 10 media carefully during the opening. While advancing the acquisition progress, it broke the news for the first time and occupied the high ground in public opinion. Song Weiping of Greentown was temporarily challenged in the media. In contrast, he was obviously under-prepared and was at a disadvantage in public opinion.
In the merger and acquisition of Kaisa, Sun Hongbin's ability to use the media to create momentum is even more vivid.
On January 28, 2015, Sun Hongbin participated in the online voting on the topic of “who may take over the Kaisa Industry†and Sun voted for Sunac. However, after a few minutes, Sun Hongbin deleted Weibo.
The turbulent boss played a trick, but it made the media extremely excited. A microblog that only survived for a few minutes became the object of media interpretation. Two days later, Rongchuang had a temporary suspension. The announcement stated that “the company is required to publish an announcement containing inside informationâ€, further exacerbating speculation.
Although the final result was not a full-scale takeover of the media coverage (in fact, it only had enough of the four projects of Shanghai Kaisa), Sun Hongbin made use of the media's momentum to make full use of the media's ability to influence public opinion.
After Sun Hongbin became a shareholder in LeTV, he often became a “daughter†at the press conference and sent out various materials.
Sun Hongbin’s frequent vocalizations allow the outside world to interpret it as an increasing influence on LeTV. Under the crisis, LeTV.com was under the control of the new owner, Sun Hongbin, and the restructuring of the team was re-developed. This sounds natural. Obviously, this kind of wind direction made Jia Yueting sit still.
Jia Yueting once said that he is very strong in LeTV, and the senior executives around him all objected to him making cars, but he insisted on the dream of eating this music as countless funds. How can such a strong person endure the outside world and say that he has lost control.
Key figures Liang Jun
The general manager of LeTV
Liang Jun joined LeTV at the beginning of 2012 as Vice President of LeTV and LeTV General Manager. In 2014, Liang Jun served as the Leo Smart Terminal Business Group COO. He has been the president of LeSmart's global terminal for production and research, and LeTV's new president since February 2016. Prior to joining LeTV, Liang Jun had worked at Lenovo for 17 years. The last position is the vice president of product development for Lenovo smartphones.
Liang Jun is an engineering background and is a practical type. He understands products and understands business, and has a good reputation in the industry. At the 2012 919 LTV E-Commerce Festival, Jia Yueting announced that LeTV would do Internet TV. However, this release only had the concept of TV. Without any parameters, LeTV was also wearing a “PPT†hat. Liang Jun, who has never done television before, is the person in charge of the television business.
As the first leader to lead the production of Internet TV in China, Liang Jun did not have the ability to study the target. Even so, Liang Jun lived up to the expectations and launched the first-generation LeTV Super TV as scheduled in May 2013. After that, LeTV's TV sales doubled for three consecutive years. The sales from 2014 to 2016 were 1.5 million, 3 million and 6 million respectively, and the good quality was recognized by the market.
For Liang Jun personally, LeTV also provided him with a platform to display his abilities.
Liang Jun was previously not well-known at Lenovo. It was far less than Liu Jun and others. It was even worse to be joined by Leung, who was responsible for the mobile phone business.
Compared with Lenovo, which is experiencing a middle-aged crisis at this time, although LeTV is also in a relatively difficult stage, Liang Jun leads the company's best business.
In addition, on May 18, Liang Jun announced that LeTV’s sales channels had fully returned to LeTV’s innovation and mastered the sales of the highest quality business; on May 21, LeTV announced that he had been appointed as the general manager of LeTV. With his performance, Liang Jun is not scenic.
Of course, it is also his rapid advancement that has been interpreted by the outside world as Sun Hongbin leads LeTV's reform through Liang Jun and Jia Yueting loses control.
One evidence is that on May 16, Liang Jun publicly stated that LeTV's new team is very stable, and Lexus’ non-city company business is short of money. He also said that LeTV and Jia Yueting’s own business should be separated. This remark was used as a signal to Sun Hongbin, a Liang Jun team.
And coincidentally, these rapid changes have occurred after the financial innovation into shares LeTV.
In this regard, Jia Yueting explained in an interview that “the appointment of Liang Jun and the adjustment of the organizational structure behind it was a long time. In fact, this matter was considered several years ago. The real decision period began in August and September last year. In other words, before Sun Hongbin invested in LeTV, LeTV began to consider the issue of organizational restructuring.
Regarding the issue of the standing team, Liang Jun himself also gave an answer with practical actions.
When the interface reporter asked Liang Jun “what to look at, Sun Hongbinâ€, he said, “Jia has already given an answer. Our view is the same.â€
After the interview on May 21, the LeTV executives attended a routine photo shoot. In the photo, Jia Yueting and Liang Jun stood side by side, with the former hand on the shoulder of the latter.
One day after the meeting, Sunac China held a general meeting of shareholders. Sun Hongbin was no doubt asked about LeTV's control. Sun Hongbin responded that there is no change in the logic of LeTV's investment. "We will not seek LeTV's control."
LeTV's change of power Although Jia Yueting and Sun Hongbin expressed their position two days ago, there is no dispute over control. However, with the adjustment of LeTV business, the rights system has indeed changed.
At least, the company is no longer the hall of Jia Yueting.
Jia Yueting himself publicly acknowledged this issue. According to the interface news reporter, in August 2016, LeTV held an executive strategy conference in Tianjin. At this meeting, Liang Jun also bluntly stated that the biggest problem with LeTV’s management lies in being too exclusive.
Today, Liang Jun’s promotion is an important signal, which means that LeTV’s highly centralized system has begun to shift to a decentralized system.
“Next I will be more focused on strategic thinking, including the rationality of the listed company system, more time will be put into the product, and fully guarantee that the music of LeTV is really driven by innovation.†Jia Yueting said.
In the past, the highly centralized system was too dependent on Jia Yueting and his practice inevitably affected LeTV’s top management. Prior to this, he rethought in his letter that “although the core management and key staff are still highly engaged in personal work engagement, they do not have more energy and time to sort out the organizational structure and newcomer training.†This led to the 2016 The problem of expansion after the scale expansion.
To evolve more in line with the governance structure of modern companies, it is a good thing for LeTV. After Jia Yueting has delegated authority, the following executives will emulate their decentralization and will have more energy to sort out the organizational structure.
The adjustment of the organizational structure is one of the important aspects of LeTV's second-phase reform.
In addition, another important point is to sort out the various eco-businesses of LeTV, and to discharge different priorities.
For example, LeTV Sports has experienced layoffs, copyright cuts, and the departure of senior executives. It is evident that the status of LeSport's ecosystem has declined. LeTV is an Amu Ren CEO who does not have any industry experience. It also shows that the strategic position is back.
In comparison, Yiyi still remained important. Although it had experienced a storm with the founding team, but immediately afterwards, Yiyi actually obtained the licenses for Beijing and Chongqing.
For Yi Yi, Jia Yueting said that within the next one or two months, there will be a relatively big improvement. “We hope that the easy turnaround will be the first rebound signal after we reach the bottom.â€
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